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12v Extension Lead

Maybe

An estimated 1.4% of orders come back. But prices span $3.20–$13.90, mostly outside the sweet spot, so 12v Extension Lead is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 811 Automotive niches · +3 vs the category median of 49
Market size
£74K/yr103K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
51%top-5 click share · 17 brands · 30 sellers

Flapen Score

12v Extension Lead against its category

The dotted line is the Automotive average. Past it, 12v Extension Lead is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12v Extension Lead 103K times last year and spent an estimated £74K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
9.7%
Market size, estimated
£74Ka year
Peak month
August2.1× the quietest month
Top search term
12v extension lead29K searches a year

02 · Price

A sale here is worth £7.45.

Listings sell for £7.45 on average, from £3.20 to £13.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.45 that is £2K to £4K a year per listing.

Average price
£7.45under the $15 to $100 sweet spot
Price range
£3.20–£13.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #113 within Car Accessories. It carries 906 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#113in Car Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
906per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top 12v Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

30

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

35%

  • Brand 127%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

12v Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top 12v Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12v extension lead29K/yr
  • cigarette lighter extension lead21K/yr
  • 12v extension cable6K/yr
  • car cigarette lighter extension lead9K/yr
  • 12v cigarette lighter socket extension7K/yr
  • cigarette lighter extension7K/yr
  • 12v socket extension6K/yr
  • 12v extension3K/yr
  • car 12v extension cable4K/yr
  • 12v car extension lead3K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Extension Lead

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
1.4%of orders come back
“Broke after 10 mins”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12v Extension Lead questions

Answered from the same tracked data.