10w40 Engine Oil

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

8.7%

Market size, estimated

£167Ka year

Peak month

May2.6× the quietest month

Top search term

10w40 motorcycle oil29K searches a year

Listings sell for £18.94 on average, from £5.95 to £33.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.94 that is £5K to £9K a year per listing.

Average price

£18.94inside the $15 to $100 sweet spot

Price range

£5.95–£33.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£5K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #83 within Oils & Fluids. It carries 505 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

83%

Out of stock, average day

10.0%

Average rank

#83in Oils & Fluids

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

505per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months