0w20 Engine Oil
FailThe top 5 brands take 100% of clicks, so 0w20 Engine Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 452 of 811 Automotive niches · −2 vs the category median of 4947
- Market size
- £139K/yr109K searches / yr
- 90-day growth
- +23.4%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 23 sellers
Flapen Score
0w20 Engine Oil against its category
The dotted line is the Automotive average. Past it, 0w20 Engine Oil is stronger. Inside it, weaker.
Market
The 0w20 Engine Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 0w20 Engine Oil 109K times last year and spent an estimated £139K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +23.4%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £139Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- 0w20 engine oil48K searches a year
02 · Price
A sale here is worth £22.63.
Listings sell for £22.63 on average, from £8.15 to £43.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £22.63 that is £6K to £11K a year per listing.
- Average price
- £22.63inside the $15 to $100 sweet spot
- Price range
- £8.15–£43.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #85 within Oils & Fluids. It carries 265 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 6.4%
- Average rank
- #85in Oils & Fluids
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 265per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top 0w20 Engine Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 212%
- Brand 312%
- Brand 42%
- Brand 52%
- Open — no brand owns it (0%)
Demand
0w20 Engine Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 0w20 Engine Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 0w20 engine oil48K/yr
- castrol edge 0w207K/yr
- 0w-20 engine oil9K/yr
- ow20 engine oil7K/yr
- engine oil 0w207K/yr
- ow-20 engine oil6K/yr
- 0w20 engine oil fully synthetic7K/yr
- 0w205K/yr
- ow 20 engine oil5K/yr
- 0w 20 engine oil4K/yr
Reviews and returns
What reviews say buyers love and hate about 0w20 Engine Oil
We read the reviews and the return reasons for every product selling here.
“It's a lot more expensive than Mazola”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 0w20 Engine Oil questions
Answered from the same tracked data.