Zuru

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-24.2%

Conversion, latest week

1.8%

Market size, estimated

£35Ka year

Top search term

zuru85K searches a year

Listings sell for £8.76 on average, from £1.92 to £21.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.76 that is £0 to £876 a year per listing.

Average price

£8.76under the $15 to $100 sweet spot

Price range

£1.92–£21.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£876

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #152 within Dolls & Accessories. It carries 617 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#152in Dolls & Accessories

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

617per listing

Listings tracked

59

21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months