Zombicide
FailThe top 5 brands take 100% of clicks, so Zombicide is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £10K/yr49K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 55%top-5 click share · 3 brands · 37 sellers
Flapen Score
Zombicide against its category
The dotted line is the Toys & Games average. Past it, Zombicide is stronger. Inside it, weaker.
Market
The Zombicide market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zombicide 49K times last year and spent an estimated £10K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £10Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- zombicide38K searches a year
02 · Price
A sale here is worth £47.75.
Listings sell for £47.75 on average, from £15.93 to £86.46. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £47.75 that is £0 to £5K a year per listing.
- Average price
- £47.75inside the $15 to $100 sweet spot
- Price range
- £15.93–£86.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,359 within Games & Accessories. It carries 166 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 81%
- Out of stock, average day
- 7.7%
- Average rank
- #4,359in Games & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 166per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Zombicide products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CMON Zombicide: Black Plague Miniatures Board Game
- Price
- £79.14
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 10y ago

CMON | Zombicide 2nd Edition | Miniatures Board Game | Ages 14 Plus | 1-6 Players | 60 Minutes Playing Time
- Price
- £78.18
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 5y ago

CMON | Zombicide: White Death | Board Game | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time
- Price
- £77.80
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Zombicide 2.0 Edition Board Game Survive the Zombie Apocalypse from 14 years 1-6 Players Playing time: 60 Minutes
- Price
- £72.64
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3y ago

CMON Zombicide 2nd Edition: Rio Z Janeiro Expansion
- Price
- £52.52
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 3y ago
Trending
90-day click momentum
CMON Zombicide Supernatural Character Pack #2 - Jack Kline John Winchester Bobby Singer Leviathan - Cooperative Strategy Board Game for Ages 14+ 1-6 Players 60 Minute Playtime Made
- Price
- £23.50
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago

CMON | Zombicide 2nd Edition | Miniatures Board Game | Ages 14 Plus | 1-6 Players | 60 Minutes Playing Time
- Price
- £78.18
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 5y ago

CMON | Marvel Zombies: Heroes Resistance | Miniatures Board Game | Ages 14+ | 1-4 Players | 45-60 Minutes Playing Time
- Price
- £35.11
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

Zombicide The Boys Character Pack #1 - The Seven - Survivors from The Seven for Epic Zombie Action! Cooperative Strategy Board Game for Ages 14+ 1-6 Players 60 Minute Playtime Made by CMON
- Price
- £31.68
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 3y ago

Asmodee - Zombicide Green Horde: Friends And Foes Board Game Expansion Italian Edition 8439
- Price
- £36.23
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 7y ago
Newest
by launch date
CMON | Zombicide White Death Expansion: Time Crash Teenage Mutant Ninja Turtles | Board Game Expansion | Ages 14+ | 1-6 Players | 30-180+ Minutes Playing Time
- Price
- £46.52
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

CMON | Zombicide: White Death | Board Game | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time
- Price
- £77.80
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

CMON | Zombicide: White Death Expansion: Eternal Empire | Board Game Expansion | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time
- Price
- £40.50
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 1y ago

CMON | Zombicide: White Death Expansion: Divine Beasts | Board Game Expansion | Ages 14+ | 1-6 Players | 60+ Minutes Playing Time
- Price
- £25.50
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 1y ago

CMON | Marvel Zombies: Heroes Resistance | Miniatures Board Game | Ages 14+ | 1-4 Players | 45-60 Minutes Playing Time
- Price
- £35.11
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- CMON86%
- Asmodee8%
- Portal Games6%
Demand
Zombicide search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Zombicide search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zombicide38K/yr
- zombicide 2nd edition8K/yr
- zombicide black plague3K/yr
Reviews and returns
What reviews say buyers love and hate about Zombicide
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's not well publicised that this is NOT an English version of the game
Love
A good buy
The kids love to play this version of the game
Return
1.4% Return rate 0% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zombicide questions
Answered from the same tracked data.









