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Zombicide

brand-locked demand (top 5 brands take 100% of clicks) — Zombicide doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 2Growth 14Conversion 5Competition 50Returns 87Price range 95Avg price 94Brand share 0Review moat 92Quality gap 40
This niche Category average

Is Zombicide profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Zombicide is a £10K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Zombicide: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 0.4% of searches end in a purchase.

£10K

revenue / yr

Units sold / yr500
Search volume / yr-21.2%49K
Conversion rate0.4%
Avg price£47.75

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 37
Top-5 product click share55%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement5%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews166

Top Zombicide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£496£993£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • CMON86%
  • Asmodee8%
  • Portal Games6%

Zombicide demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR0.4%Products21Brands3Top 5 Brands100%OOS Rate7.7%Rating4.5★Reviews166Avg BSR#4,359
2K1KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Zombicide search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zombicide38K/yr
  • zombicide 2nd edition8K/yr
  • zombicide black plague3K/yr

What reviews say buyers love and hate about Zombicide

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money50%

A good buy

Fun/Entertainment Experience50%

The kids love to play this version of the game

What buyers complain about

100% of reviews
Advertised Vs Actual Product100%

It's not well publicised that this is NOT an English version of the game

Zombicide return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality
100%

Common Zombicide questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zombicide 37/100 on Amazon United Kingdom — Skip it. The niche generates £10K/yr across 21 tracked products. Search demand moved -21.2% over the last 90 days.
Search demand for Zombicide on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.