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Zombicide

Fail

The top 5 brands take 100% of clicks, so Zombicide is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£10K/yr49K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
55%top-5 click share · 3 brands · 37 sellers

Flapen Score

Zombicide against its category

The dotted line is the Toys & Games average. Past it, Zombicide is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zombicide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zombicide 49K times last year and spent an estimated £10K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
0.4%
Market size, estimated
£10Ka year
Peak month
December2.1× the quietest month
Top search term
zombicide38K searches a year

02 · Price

A sale here is worth £47.75.

Listings sell for £47.75 on average, from £15.93 to £86.46. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £47.75 that is £0 to £5K a year per listing.

Average price
£47.75inside the $15 to $100 sweet spot
Price range
£15.93–£86.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,359 within Games & Accessories. It carries 166 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#4,359in Games & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Zombicide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£496£993£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • CMON86%
  • Asmodee8%
  • Portal Games6%

Demand

Zombicide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Zombicide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zombicide38K/yr
  • zombicide 2nd edition8K/yr
  • zombicide black plague3K/yr

Reviews and returns

What reviews say buyers love and hate about Zombicide

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product100%−0.20

It's not well publicised that this is NOT an English version of the game

Love

Value For Money50%+2.45

A good buy

Fun/Entertainment Experience50%+2.45

The kids love to play this version of the game

Return

1.4% Return rate 0% Fixable by listing

Material Quality100%▁▁▁▁▁█

FAQ

Common Zombicide questions

Answered from the same tracked data.