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Zelda Lego

Fail

Shoppers spend an estimated $22K a year here, so Zelda Lego is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£22K/yr99K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
86%top-5 click share · 6 brands · 62 sellers

Flapen Score

Zelda Lego against its category

The dotted line is the Toys & Games average. Past it, Zelda Lego is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zelda Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zelda Lego 99K times last year and spent an estimated £22K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
0.5%
Market size, estimated
£22Ka year
Peak month
December3.9× the quietest month
Top search term
lego zelda37K searches a year

02 · Price

A sale here is worth £48.47.

Listings sell for £48.47 on average, from £17.27 to £188.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £48.47 that is £12K to £24K a year per listing.

Average price
£48.47inside the $15 to $100 sweet spot
Price range
£17.27–£188.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£12K–£24K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2,158 within Building & Construction Toys. It carries 414 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
13.9%
Average rank
#2,158in Building & Construction Toys
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
414per listing
Listings tracked
10

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Zelda Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

62

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • LEGO74%
  • QGGQ9%
  • QLT QIAOLETONG5%
  • YEABRICKS5%
  • BRIKSMAX4%
  • Sillbird4%
  • Open — no brand owns it (0%)

Demand

Zelda Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Zelda Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego zelda37K/yr
  • zelda lego39K/yr
  • lego deku tree7K/yr
  • lego zelda deku tree3K/yr
  • deku tree lego3K/yr
  • legend of zelda lego5K/yr
  • lego legend of zelda4K/yr

Reviews and returns

What reviews say buyers love and hate about Zelda Lego

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Design-Overall”
25%of negative reviews mention “Value For Money”
1.4%of orders come back
“Lego is costly”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zelda Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data