Zelda Lego
FailShoppers spend only $22K a year here, so Zelda Lego is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £22K/yr99K searches / yr
- 90-day growth
- +23.3%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 62 sellers
Flapen Score
Zelda Lego against its category
The dotted line is the Toys & Games average. Past it, Zelda Lego is stronger. Inside it, weaker.
Market
The Zelda Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zelda Lego 99K times last year and spent an estimated £22K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +23.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £22Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- lego zelda37K searches a year
02 · Price
A sale here is worth £48.47.
Listings sell for £48.47 on average, from £17.27 to £188.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £48.47 that is £12K to £24K a year per listing.
- Average price
- £48.47inside the $15 to $100 sweet spot
- Price range
- £17.27–£188.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £12K–£24K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2,158 within Building & Construction Toys. It carries 414 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 13.9%
- Average rank
- #2,158in Building & Construction Toys
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 414per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Zelda Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO The Legend of Zelda Great Deku Tree 2-in-1 - Collectible Display Set with Princess Zelda & 3 Link Minifigures - Building Kit for Adults & Gift Idea for Gaming Fans - 77092
- Price
- £188.01
- Rating
- 4.8/5
- Reviews
- 320
- Age
- 1y ago
LEGO The Legend of Zelda Ocarina of Time The Final Battle - Model Kit for Adults w/Ganon Figure & 3 Minifigures incl. Link - Gaming Room Decor - DIY Gift for Fans - 77093
- Price
- £85.91
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
QGGQ Zelda Koroks Building Set- Compatible with Lego for Adults Links Forest Spirit Companion Rescue Set for BOTW Fans Great Toys Gifts for Fans Adults
- Price
- £21.59
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 6mo ago
LEGO Super Mario Game Boy Building Set for Adults - Nintendo Display Model Kit with 2 Cartridges incl. Zelda plus Lenticular Screens - Gamer Gift for Fans - 72046
- Price
- £38.78
- Rating
- 4.8/5
- Reviews
- 3,664
- Age
- 1y ago
BRIKSMAX 2.0 Light Kit Compatible with Lego The Legend of Zelda Ocarina of Time The Final Battle 77093 Building Sets - Original LED Lighting Kits (Accessories Only) for Display Gifts & Collectors
- Price
- £38.32
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago
Trending
90-day click momentumLEGO The Legend of Zelda Ocarina of Time The Final Battle - Model Kit for Adults w/Ganon Figure & 3 Minifigures incl. Link - Gaming Room Decor - DIY Gift for Fans - 77093
- Price
- £85.91
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
YEABRICKS LED Light for Lego-77093 The Legend of Zelda Ocarina of Time The Final Battle Building Blocks Model (Building Set NOT Included)
- Price
- £17.47
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
QGGQ Zelda Koroks Building Set- Compatible with Lego for Adults Links Forest Spirit Companion Rescue Set for BOTW Fans Great Toys Gifts for Fans Adults
- Price
- £21.59
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 6mo ago
BRIKSMAX 2.0 Light Kit Compatible with Lego The Legend of Zelda Ocarina of Time The Final Battle 77093 Building Sets - Original LED Lighting Kits (Accessories Only) for Display Gifts & Collectors
- Price
- £38.32
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago
Building Blocks Link 850PCS 3 in 1 BOTW Link Figure Building Set Transforms to 3 Different Figures- from Link Holding Master Sword to Battle Robot to Glider Bike Compatible with Lego
- Price
- £20.13
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch dateLEGO The Legend of Zelda Ocarina of Time The Final Battle - Model Kit for Adults w/Ganon Figure & 3 Minifigures incl. Link - Gaming Room Decor - DIY Gift for Fans - 77093
- Price
- £85.91
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago
BRIKSMAX 2.0 Light Kit Compatible with Lego The Legend of Zelda Ocarina of Time The Final Battle 77093 Building Sets - Original LED Lighting Kits (Accessories Only) for Display Gifts & Collectors
- Price
- £38.32
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago
YEABRICKS LED Light for Lego-77093 The Legend of Zelda Ocarina of Time The Final Battle Building Blocks Model (Building Set NOT Included)
- Price
- £17.47
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
QGGQ Zelda Koroks Building Set- Compatible with Lego for Adults Links Forest Spirit Companion Rescue Set for BOTW Fans Great Toys Gifts for Fans Adults
- Price
- £21.59
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 6mo ago
Building Blocks Link 850PCS 3 in 1 BOTW Link Figure Building Set Transforms to 3 Different Figures- from Link Holding Master Sword to Battle Robot to Glider Bike Compatible with Lego
- Price
- £20.13
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
62
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- LEGO74%
- QGGQ9%
- QLT QIAOLETONG5%
- YEABRICKS5%
- BRIKSMAX4%
- Sillbird4%
- Open — no brand owns it (0%)
Demand
Zelda Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Zelda Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego zelda37K/yr
- zelda lego39K/yr
- lego deku tree7K/yr
- lego zelda deku tree3K/yr
- deku tree lego3K/yr
- legend of zelda lego5K/yr
- lego legend of zelda4K/yr
Reviews and returns
What reviews say buyers love and hate about Zelda Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lego is costly
Far too costly
I do think the full retail price is too high though
isnt particularly big
I actually expected this to be bigger given the cost
only downside is its a bit on the smaller side than expected
The only downside is that the button mechanism can occasionally get stuck
The buttons are not fixed
It took me about an hour or so to put together
It took me around an hour or so to put together
the quality isn't as great
you don't quite get the same quality
Love
enjoyed build
the korok designs are pretty spot on
Great build
looks amazing on display
Nice little display piece
this set displays really well
worth the price
Good value
Good value for money
Really fun build
Fun
This is a really fun little set
The bricks are good quality
the quality is exactly what youd expect from LEGO
Great product
Return
1.4% Return rate 4% Fixable by listing
Lego is costly
Far too costly
I do think the full retail price is too high though
the quality isn't as great
you don't quite get the same quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zelda Lego questions
Answered from the same tracked data.