Yugioh
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Yugioh is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £419K/yr735K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 46%top-5 click share · 3 brands · 121 sellers
Flapen Score
Yugioh against its category
The dotted line is the Toys & Games average. Past it, Yugioh is stronger. Inside it, weaker.
Market
The Yugioh market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yugioh 735K times last year and spent an estimated £419K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.
- Searches, last 12 months
- 735K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £419Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- yugioh301K searches a year
02 · Price
A sale here is worth £25.34.
Listings sell for £25.34 on average, from £3.29 to £107.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.34 that is £6K to £13K a year per listing.
- Average price
- £25.34inside the $15 to $100 sweet spot
- Price range
- £3.29–£107.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£13K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #251 within Games & Accessories. It carries 294 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 97%
- Out of stock, average day
- 3.4%
- Average rank
- #251in Games & Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 7 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Yugioh products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)
- Price
- £21.36
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 8mo ago

YU-GI-OH! Legendary Collection: 25th Anniversary Edition
- Price
- £41.36
- Rating
- 4.7/5
- Reviews
- 482
- Age
- 3y ago

Yu-Gi-Oh! Retro Pack 2 Reprint 3-Pack Booster
- Price
- £10.24
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Yu-Gi-Oh! 2025 Mega Pack Tin
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 1y ago

Yugioh Cards Lot of 40 Commons 10 Rares & 5 Holos No Duplicates
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 3,985
- Age
- 12y ago
Trending
90-day click momentum
Yu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)
- Price
- £9.85
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Yu-Gi-Oh! Chaos Origins Display (24) (English Version)
- Price
- £55.78
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 6mo ago

Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)
- Price
- £21.36
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 8mo ago

Yu-Gi-Oh! Alliance Insight 3- Pack Booster
- Price
- £6.36
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago

YU-GI-OH! Legendary Collection: 25th Anniversary Edition
- Price
- £41.36
- Rating
- 4.7/5
- Reviews
- 482
- Age
- 3y ago
Newest
by launch date
Yu-Gi-Oh! Chaos Origins Display (24) (English Version)
- Price
- £55.78
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 6mo ago

Yu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)
- Price
- £9.85
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)
- Price
- £21.36
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 8mo ago

Yu-Gi-Oh! Maze of Muertos Display (24) (English version)
- Price
- £49.55
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 8mo ago

Yu-Gi-Oh! Maze of Muertos 3-Pack Booster (English version)
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
121
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
0%
- Yu-Gi-Oh!92%
- Konami7%
- DelTex1%
- Open — no brand owns it (0%)
Demand
Yugioh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Yugioh search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yugioh301K/yr
- yugioh cards101K/yr
- yu gi oh79K/yr
- yu-gi-oh!78K/yr
- yugioh booster box59K/yr
- yu gi oh cards37K/yr
- yu-gi-oh29K/yr
- yu gi oh booster box13K/yr
- yugioh booster packs7K/yr
- yugioh tin8K/yr
Reviews and returns
What reviews say buyers love and hate about Yugioh
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Innacurate description
Misleading product image
not all rare as described
a very low chance of getting anything worth above 2p
A little overpriced
was smaller than i thought for the money
Tiny plus cards
Love
building their collection
Great cards
A great way to build some of your collections
Decent value for money
Well priced
Amazing Value
Good quality cards Yu Gi Oh back in my time when I was kid
Good quality
Top quality
As described
Exactly What I Wanted
they're fun to play
Return
0.4% Return rate 29% Fixable by listing
a very low chance of getting anything worth above 2p
A little overpriced
was smaller than i thought for the money
Tiny plus cards
Innacurate description
Misleading product image
not all rare as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yugioh questions
Answered from the same tracked data.









