yugioh
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£25.34avg listing price — sweet spot $15–$100
Review moat
Great294.48avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.29–£107.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£419K£419K/yr · 735K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yugioh is a £419K/yr Amazon United Kingdom market (735K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
yugioh market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £380K–£507K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 18%
- Out of stock
- 3.4%
- Avg brand age
- 33 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
121
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
0%
- Yu-Gi-Oh!92%
- Konami7%
- DelTex1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top yugioh search terms
- yugioh301K/yr
- yugioh cards101K/yr
- yu gi oh79K/yr
- yu-gi-oh!78K/yr
- yugioh booster box59K/yr
- yu gi oh cards37K/yr
- yu-gi-oh29K/yr
- yu gi oh booster box13K/yr
- yugioh booster packs7K/yr
- yugioh tin8K/yr
Top yugioh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)
Yu-Gi-Oh!£21.364.6★19 rev
YU-GI-OH! Legendary Collection: 25th Anniversary Edition
Yu-Gi-Oh!£41.364.7★482 rev
Yu-Gi-Oh! Retro Pack 2 Reprint 3-Pack Booster
Yu-Gi-Oh!£10.244.5★38 rev
Yu-Gi-Oh! 2025 Mega Pack Tin
Yu-Gi-Oh!£17.624.8★63 rev
Yugioh Cards Lot of 40 Commons 10 Rares & 5 Holos No Duplicates
Konami£4.034.4★3,985 rev
Newest
by launch date
Yu-Gi-Oh! Chaos Origins Display (24) (English Version)
Yu-Gi-Oh!£55.783 rev
Yu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)
Yu-Gi-Oh!£9.853 rev
Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)
Yu-Gi-Oh!£21.3619 rev
Yu-Gi-Oh! Maze of Muertos Display (24) (English version)
Yu-Gi-Oh!£49.558 rev
Yu-Gi-Oh! Maze of Muertos 3-Pack Booster (English version)
Yu-Gi-Oh!£9.9510 rev
Trending
90-day click momentumYu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)
Yu-Gi-Oh!£9.855.0★
Yu-Gi-Oh! Chaos Origins Display (24) (English Version)
Yu-Gi-Oh!£55.784.0★
Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)
Yu-Gi-Oh!£21.364.6★
Yu-Gi-Oh! Alliance Insight 3- Pack Booster
Yu-Gi-Oh!£6.364.7★
YU-GI-OH! Legendary Collection: 25th Anniversary Edition
Yu-Gi-Oh!£41.364.7★
What buyers say about yugioh
What buyers praise and complain about, mined from review topics.What buyers love
“building their collection”
“Decent value for money”
“Good quality cards Yu Gi Oh back in my time when I was kid”
“As described”
“they're fun to play”
“Red white and blue great join legendary history of ho ho ho go go go flow you know better the devil you know than the one you don't”
“Quick Nice”
“Brilliant bought as a gift”
What buyers complain about
“Innacurate description”
“a very low chance of getting anything worth above 2p”
“was smaller than i thought for the money”
Top return reasons
Common questions
- Is yugioh profitable to sell on Amazon United Kingdom?
- The niche generates £419K/yr across 33 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the yugioh niche?
- 3 brands and 121 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yugioh?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for yugioh peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the yugioh niche?
- Listings span £3.29–£107.05; the average listing price is £25.34 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.