How competitive is the Yugioh niche on Amazon United Kingdom?

3 brands and 121 sellers compete in Yugioh on Amazon United Kingdom. The top 5 Yugioh products take 46% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Yugioh?

Yugioh buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Yugioh niche?

Yugioh sells for £25.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.29–£107.05. The average incumbent carries 294 reviews — the moat a new listing must climb.

Yugioh

Yugioh shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Yugioh profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yugioh is a £419K/yr Amazon United Kingdom market (735K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Yugioh: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.1% over the last 90 days and 2.3% of searches end in a purchase.

£419K

revenue / yr

Units sold / yr20K

Search volume / yr-3.1%735K

Conversion rate2.3%

Avg price£25.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 121

Top-5 product click share46%

Open market0%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Yugioh products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)

Price: £21.36
Rating: 4.6/5
Reviews: 19
Age: 8mo ago

YU-GI-OH! Legendary Collection: 25th Anniversary Edition

Price: £41.36
Rating: 4.7/5
Reviews: 482
Age: 3y ago

Yu-Gi-Oh! Retro Pack 2 Reprint 3-Pack Booster

Price: £10.24
Rating: 4.5/5
Reviews: 38
Age: 1y ago

Yu-Gi-Oh! 2025 Mega Pack Tin

Price: £17.62
Rating: 4.8/5
Reviews: 63
Age: 1y ago

Yugioh Cards Lot of 40 Commons 10 Rares & 5 Holos No Duplicates

Price: £4.03
Rating: 4.4/5
Reviews: 3,985
Age: 12y ago

Newest

by launch date

Yu-Gi-Oh! Chaos Origins Display (24) (English Version)

Price: £55.78
Rating: 4.0/5
Reviews: 3
Age: 6mo ago

Yu-Gi-Oh! Chaos Origins 3-Pack Booster (English Version)

Price: £9.85
Rating: 5.0/5
Reviews: 3
Age: 6mo ago

Yu-Gi-Oh! Legendary Modern Decks 2026 (English version)

Price: £21.36
Rating: 4.6/5
Reviews: 19
Age: 8mo ago

Yu-Gi-Oh! Maze of Muertos Display (24) (English version)

Price: £49.55
Rating: 4.1/5
Reviews: 8
Age: 8mo ago

Yu-Gi-Oh! Maze of Muertos 3-Pack Booster (English version)

Price: £9.95
Rating: 4.7/5
Reviews: 10
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

Yu-Gi-Oh!92%
Konami7%
DelTex1%
Open — no brand owns it (0%)

Yugioh demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume735KCVR2.3%Products33Brands3Top 5 Brands100%OOS Rate3.4%Rating4.5★Reviews294Avg BSR#251

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Yugioh search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yugioh301K/yr +4.5%1.1% conv.
yugioh cards101K/yr -10.8%2.3% conv.
yu gi oh79K/yr -1.7%1.1% conv.
yu-gi-oh!78K/yr -6.0%0.1% conv.
yugioh booster box59K/yr -15.7%0.9% conv.
yu gi oh cards37K/yr -12.5%2.0% conv.
yu-gi-oh29K/yr +5.9%0.8% conv.
yu gi oh booster box13K/yr -8.9%0.8% conv.
yugioh booster packs7K/yr -21.4%1.9% conv.
yugioh tin8K/yr -16.5%1.9% conv.

What reviews say buyers love and hate about Yugioh

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Collectibles30%

“building their collection”

Value For Money22%

“Decent value for money”

Quality-Overall17%

“Good quality cards Yu Gi Oh back in my time when I was kid”

Advertised Vs Actual Product12%

“As described”

Fun/Entertainment Experience5%

“they're fun to play”

What buyers complain about

100% of reviews

Advertised Vs Actual Product43%

“Innacurate description”

Value For Money29%

“a very low chance of getting anything worth above 2p”

Size-Overall29%

“was smaller than i thought for the money”

Yugioh return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

21%

2Value For Money

21%

3Size-Overall

14%

4Advertised Vs Actual Product

14%

5Product Condition

14%

Common Yugioh questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yugioh 52/100 on Amazon United Kingdom — Worth a look. The niche generates £419K/yr across 33 tracked products. 7 of 11 products launched in the last 360 days are still selling. Search demand moved -3.1% over the last 90 days.