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Yugioh

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Yugioh is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£419K/yr735K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
46%top-5 click share · 3 brands · 121 sellers

Flapen Score

Yugioh against its category

The dotted line is the Toys & Games average. Past it, Yugioh is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yugioh market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yugioh 735K times last year and spent an estimated £419K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.3%
Market size, estimated
£419Ka year
Peak month
December1.8× the quietest month
Top search term
yugioh301K searches a year

02 · Price

A sale here is worth £25.34.

Listings sell for £25.34 on average, from £3.29 to £107.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.34 that is £6K to £13K a year per listing.

Average price
£25.34inside the $15 to $100 sweet spot
Price range
£3.29–£107.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #251 within Games & Accessories. It carries 294 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
97%
Out of stock, average day
3.4%
Average rank
#251in Games & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
33

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Yugioh products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

121

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 89%

Open market

0%

  • Yu-Gi-Oh!92%
  • Konami7%
  • DelTex1%
  • Open — no brand owns it (0%)

Demand

Yugioh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Yugioh search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yugioh301K/yr
  • yugioh cards101K/yr
  • yu gi oh79K/yr
  • yu-gi-oh!78K/yr
  • yugioh booster box59K/yr
  • yu gi oh cards37K/yr
  • yu-gi-oh29K/yr
  • yu gi oh booster box13K/yr
  • yugioh booster packs7K/yr
  • yugioh tin8K/yr

Reviews and returns

What reviews say buyers love and hate about Yugioh

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Collectibles”
43%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Innacurate description”
A buyer, on “Advertised Vs Actual Product”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Yugioh questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data