Skip to content

Yugioh

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Yugioh is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£419K/yr735K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
46%top-5 click share · 3 brands · 121 sellers

Flapen Score

Yugioh against its category

The dotted line is the Toys & Games average. Past it, Yugioh is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yugioh market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yugioh 735K times last year and spent an estimated £419K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.3%
Market size, estimated
£419Ka year
Peak month
December1.8× the quietest month
Top search term
yugioh301K searches a year

02 · Price

A sale here is worth £25.34.

Listings sell for £25.34 on average, from £3.29 to £107.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.34 that is £6K to £13K a year per listing.

Average price
£25.34inside the $15 to $100 sweet spot
Price range
£3.29–£107.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #251 within Games & Accessories. It carries 294 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
97%
Out of stock, average day
3.4%
Average rank
#251in Games & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
33

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Yugioh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

0%

  • Yu-Gi-Oh!92%
  • Konami7%
  • DelTex1%
  • Open — no brand owns it (0%)

Demand

Yugioh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Yugioh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yugioh301K/yr
  • yugioh cards101K/yr
  • yu gi oh79K/yr
  • yu-gi-oh!78K/yr
  • yugioh booster box59K/yr
  • yu gi oh cards37K/yr
  • yu-gi-oh29K/yr
  • yu gi oh booster box13K/yr
  • yugioh booster packs7K/yr
  • yugioh tin8K/yr

Reviews and returns

What reviews say buyers love and hate about Yugioh

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product43%−0.32

Innacurate description

Misleading product image

not all rare as described

Value For Money29%+0.33

a very low chance of getting anything worth above 2p

A little overpriced

Size-Overall29%−0.08

was smaller than i thought for the money

Tiny plus cards

Love

Collectibles30%+2.40

building their collection

Great cards

A great way to build some of your collections

Value For Money22%+0.33

Decent value for money

Well priced

Amazing Value

Quality-Overall17%+0.74

Good quality cards Yu Gi Oh back in my time when I was kid

Good quality

Top quality

Advertised Vs Actual Product12%−0.32

As described

Exactly What I Wanted

Fun/Entertainment Experience5%+0.48

they're fun to play

Return

0.4% Return rate 29% Fixable by listing

Defective Material/Parts21%█▃▁▁▁▁
Value For Money21%▁▁▁█▁▁

a very low chance of getting anything worth above 2p

A little overpriced

Size-Overall14%▁▁▁█▁█

was smaller than i thought for the money

Tiny plus cards

Advertised Vs Actual Product14%▁█▁▁▁▁

Innacurate description

Misleading product image

not all rare as described

Product Condition14%▁▁▁▁█▁

FAQ

Common Yugioh questions

Answered from the same tracked data.