Yahtzee
FailThe top 5 brands take 96% of clicks, so Yahtzee is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £191K/yr233K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 67 sellers
Flapen Score
Yahtzee against its category
The dotted line is the Toys & Games average. Past it, Yahtzee is stronger. Inside it, weaker.
Market
The Yahtzee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yahtzee 233K times last year and spent an estimated £191K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £191Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- yahtzee106K searches a year
02 · Price
A sale here is worth £9.32.
Listings sell for £9.32 on average, from £4.19 to £16.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.32 that is £9K to £12K a year per listing.
- Average price
- £9.32under the $15 to $100 sweet spot
- Price range
- £4.19–£16.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Games & Accessories. It carries 4,329 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Games & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,329per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Yahtzee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Yahtzee Score Pad Board Game
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 38,426
- Age
- 11y ago

Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.
- Price
- £9.33
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 2y ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago

Yahtzee to Go Travel Game 2014 by Hasbro
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 11y ago
Trending
estimated 90-day click momentum
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago

Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago

Yahtzee to Go Travel Game 2014 by Hasbro
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 11y ago

PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago
Newest
by launch date
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago

Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.
- Price
- £9.33
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 2y ago

PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago

Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
67
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
2%
- Hasbro Gaming60%
- Delta Dynamic Products15%
- Robert Frederick10%
- Hasbro8%
- PartiKraft3%
- Hileyu2%
- Open — no brand owns it (1 brand, 2%)
Demand
Yahtzee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Yahtzee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yahtzee106K/yr
- yahtzee game65K/yr
- yatzee game original7K/yr
- travel yahtzee14K/yr
- yahtzee travel game10K/yr
- travel yahtzee game5K/yr
- yatzee5K/yr
- yahtzee game original7K/yr
- yahtzee dice4K/yr
- yatzy3K/yr
Reviews and returns
What reviews say buyers love and hate about Yahtzee
We read the reviews and the return reasons for every product selling here.
“Its very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yahtzee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









