Yahtzee
FailThe top 5 brands take 96% of clicks, so Yahtzee is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £191K/yr233K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 67 sellers
Flapen Score
Yahtzee against its category
The dotted line is the Toys & Games average. Past it, Yahtzee is stronger. Inside it, weaker.
Market
The Yahtzee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yahtzee 233K times last year and spent an estimated £191K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £191Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- yahtzee106K searches a year
02 · Price
A sale here is worth £9.32.
Listings sell for £9.32 on average, from £4.19 to £16.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.32 that is £9K to £12K a year per listing.
- Average price
- £9.32under the $15 to $100 sweet spot
- Price range
- £4.19–£16.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Games & Accessories. It carries 4,329 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Games & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,329per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Yahtzee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Yahtzee Score Pad Board Game
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 38,426
- Age
- 11y ago

Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.
- Price
- £9.33
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 2y ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago

Yahtzee to Go Travel Game 2014 by Hasbro
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 11y ago
Trending
90-day click momentum
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago

Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago

Yahtzee to Go Travel Game 2014 by Hasbro
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 11y ago

PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago
Newest
by launch date
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago

Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.
- Price
- £9.33
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 2y ago

PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago

Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
67
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Hasbro Gaming60%
- Delta Dynamic Products15%
- Robert Frederick10%
- Hasbro8%
- PartiKraft3%
- Hileyu2%
- Open — no brand owns it (1 brand, 2%)
Demand
Yahtzee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Yahtzee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yahtzee106K/yr
- yahtzee game65K/yr
- yatzee game original7K/yr
- travel yahtzee14K/yr
- yahtzee travel game10K/yr
- travel yahtzee game5K/yr
- yatzee5K/yr
- yahtzee game original7K/yr
- yahtzee dice4K/yr
- yatzy3K/yr
Reviews and returns
What reviews say buyers love and hate about Yahtzee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its very small
Instructions too complex for me
I just could not understand the instructions
The old leather cups werent that easily cleanable after a day in nature
Love
Family friendly game
Great family game
Great fun
Good price
Good value for the game
I think it's good value for money too
Simple, portable, and consistently enjoyable,
It's portable
This portable version is really well done
As advertised
Does the job
As described
Good size
is a handy size
Reasonable size score pad
Return
0.6% Return rate 66% Fixable by listing
Its very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yahtzee questions
Answered from the same tracked data.









