Is yahtzee profitable to sell on Amazon United Kingdom?

The niche generates £191K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (39/100).

How competitive is the yahtzee niche?

7 brands and 67 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in yahtzee?

Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Ease Of Cleaning. The return rate is 0.6%.

When does demand for yahtzee peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the yahtzee niche?

Listings span £4.19–£16.47; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 4,329 reviews — the moat a new listing must climb.

yahtzee

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£191K

£191K/yr · 233K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.32

avg listing price — sweet spot $15–$100

Review moat

Bad4,329

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£4.19–£16.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, yahtzee is a £191K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

yahtzee market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: £117K–£140K; units × avg price
Conversion rate: 8.8%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Hasbro Gaming60%
Delta Dynamic Products15%
Robert Frederick10%
Hasbro8%
PartiKraft3%
Hileyu2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top yahtzee search terms

yahtzee106K/yr +17.0%6.6% conv.
yahtzee game65K/yr -48.9%6.9% conv.
yatzee game original7K/yr +191.7%7.9% conv.
travel yahtzee14K/yr +58.2%7.3% conv.
yahtzee travel game10K/yr +69.0%8.3% conv.
travel yahtzee game5K/yr +45.8%7.7% conv.
yatzee5K/yr +29.5%7.6% conv.
yahtzee game original7K/yr -23.7%8.5% conv.
yahtzee dice4K/yr +9.9%3.2% conv.
yatzy3K/yr -3.5%5.9% conv.

All search terms

Top yahtzee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hasbro Gaming£8.704.7★21 rev

Yahtzee Score Pad Board Game

Hasbro Gaming£15.494.6★38,426 rev

Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.

Delta Dynamic Products£9.334.2★147 rev

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream

Robert Frederick£6.214.7★12 rev

Yahtzee to Go Travel Game 2014 by Hasbro

Hasbro£16.474.6★1,596 rev

Newest

by launch date

Hasbro Gaming£8.7021 rev

4mo ago

Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream

Robert Frederick£6.2112 rev

11mo ago

Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.

Delta Dynamic Products£9.33147 rev

2y ago

PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)

PartiKraft£4.19166 rev

2y ago

Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.

Delta Dynamic Products£9.8541 rev

4y ago

What buyers say about yahtzee

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“Family friendly game”

Value For Money15%

“Good price”

Portability11%

“Simple, portable, and consistently enjoyable,”

Advertised Vs Actual Product9%

“As advertised”

Size-Overall8%

“Good size”

Trivia Games5%

“Great for games, all you need is a set of five dice and youre sorted”

Quality-Overall4%

“The dice are good quality”

Storage Capacity4%

“storage case make it perfect for keeping everything tidy”

Ease Of Use3%

“easy to read”

Assembly/Installation2%

“Easy to set up”

What buyers complain about

Size-Overall33%

“Its very small”

Instructions/User Manual/Troubleshooting11%

“Instructions too complex for me”

Ease Of Cleaning7%

“The old leather cups werent that easily cleanable after a day in nature”

Top return reasons

Size-Overall62%

Quality-Overall16%

Advertised Vs Actual Product4%

Value For Money4%

Gifting Purpose3%

Product Condition3%

Defective Material/Parts2%

Functionality-Overall2%

Ease Of Cleaning1%

Ease Of Use1%

Common questions

Is yahtzee profitable to sell on Amazon United Kingdom?: The niche generates £191K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (39/100).
How competitive is the yahtzee niche?: 7 brands and 67 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in yahtzee?: Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Ease Of Cleaning. The return rate is 0.6%.
When does demand for yahtzee peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the yahtzee niche?: Listings span £4.19–£16.47; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 4,329 reviews — the moat a new listing must climb.