Skip to content

Yahtzee

Fail

The top 5 brands take 96% of clicks, so Yahtzee is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£191K/yr233K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
87%top-5 click share · 7 brands · 67 sellers

Flapen Score

Yahtzee against its category

The dotted line is the Toys & Games average. Past it, Yahtzee is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yahtzee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yahtzee 233K times last year and spent an estimated £191K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
8.8%
Market size, estimated
£191Ka year
Peak month
December4.0× the quietest month
Top search term
yahtzee106K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £4.19 to £16.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.32 that is £9K to £12K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£4.19–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Games & Accessories. It carries 4,329 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Games & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,329per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Yahtzee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

67

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Hasbro Gaming60%
  • Delta Dynamic Products15%
  • Robert Frederick10%
  • Hasbro8%
  • PartiKraft3%
  • Hileyu2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yahtzee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Yahtzee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yahtzee106K/yr
  • yahtzee game65K/yr
  • yatzee game original7K/yr
  • travel yahtzee14K/yr
  • yahtzee travel game10K/yr
  • travel yahtzee game5K/yr
  • yatzee5K/yr
  • yahtzee game original7K/yr
  • yahtzee dice4K/yr
  • yatzy3K/yr

Reviews and returns

What reviews say buyers love and hate about Yahtzee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.13

Its very small

Instructions/User Manual/Troubleshooting11%−0.04

Instructions too complex for me

I just could not understand the instructions

Ease Of Cleaning7%

The old leather cups werent that easily cleanable after a day in nature

Love

Fun/Entertainment Experience27%+1.03

Family friendly game

Great family game

Great fun

Value For Money15%+1.09

Good price

Good value for the game

I think it's good value for money too

Portability11%+0.79

Simple, portable, and consistently enjoyable,

It's portable

This portable version is really well done

Advertised Vs Actual Product9%+0.59

As advertised

Does the job

As described

Size-Overall8%−0.13

Good size

is a handy size

Reasonable size score pad

Return

0.6% Return rate 66% Fixable by listing

Size-Overall62%█▅▅▆▅▆

Its very small

Quality-Overall16%▁▁█▃▃▃
Advertised Vs Actual Product4%
Value For Money4%▁█▁▁▇▁
Gifting Purpose3%▁▇▁█▁▁

FAQ

Common Yahtzee questions

Answered from the same tracked data.