Yahtzee
brand-locked demand (top 5 brands take 96% of clicks) — Yahtzee doesn't clear our bar today.
Flapen Score
Is Yahtzee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yahtzee is a £191K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Yahtzee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.3% over the last 90 days and 8.8% of searches end in a purchase.
£191K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Yahtzee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago
Yahtzee Score Pad Board Game
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 38,426
- Age
- 11y ago
Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.
- Price
- £9.33
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 2y ago
Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago
Yahtzee to Go Travel Game 2014 by Hasbro
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 11y ago
Trending
90-day click momentumYahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago
Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago
Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago
Yahtzee to Go Travel Game 2014 by Hasbro
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 11y ago
PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago
Newest
by launch dateYahtzee Dice Game | With Collapsible Cup & Storage Case | Fun Family Games for Children Teens Adults | 30 Mins | 2 or More Players | Ages 8+ - English Version
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago
Yatzy | Classic Dice Game in Premium Gift Box | Includes 5 Wooden Dice Pencil & Score Pad Navy and Cream
- Price
- £6.21
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 11mo ago
Delta Dynamic Products Yatzy Travel Tin Traditional Dice Game in a Compact Hinged Storage Tin. Pocket-Sized Set (9.6 x 6.2 x 2.2cm). UK-Made.
- Price
- £9.33
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 2y ago
PartiKraft - Yahtzy Score Pad - 50 Tear Off Game Sheets - A5 Size - 6 Games on Each Sheet (1 x Notepad)
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago
Delta Dynamic Products Yatzy - Pocket Travel Dice Game with Folding Shaker Cup & Deluxe Storage Bag. UK-Made.
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
67
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Hasbro Gaming60%
- Delta Dynamic Products15%
- Robert Frederick10%
- Hasbro8%
- PartiKraft3%
- Hileyu2%
- Open — no brand owns it (1 brand, 2%)
Yahtzee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top Yahtzee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yahtzee106K/yr
- yahtzee game65K/yr
- yatzee game original7K/yr
- travel yahtzee14K/yr
- yahtzee travel game10K/yr
- travel yahtzee game5K/yr
- yatzee5K/yr
- yahtzee game original7K/yr
- yahtzee dice4K/yr
- yatzy3K/yr
What reviews say buyers love and hate about Yahtzee
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Family friendly game”
“Good price”
“Simple, portable, and consistently enjoyable,”
“As advertised”
“Good size”
What buyers complain about
51% of reviews“Its very small”
“Instructions too complex for me”
“The old leather cups werent that easily cleanable after a day in nature”
Yahtzee return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yahtzee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
