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Yahtzee

Fail

The top 5 brands take 96% of clicks, so Yahtzee is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£191K/yr233K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
87%top-5 click share · 7 brands · 67 sellers

Flapen Score

Yahtzee against its category

The dotted line is the Toys & Games average. Past it, Yahtzee is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yahtzee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yahtzee 233K times last year and spent an estimated £191K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
8.8%
Market size, estimated
£191Ka year
Peak month
December4.0× the quietest month
Top search term
yahtzee106K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £4.19 to £16.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.32 that is £9K to £12K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£4.19–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Games & Accessories. It carries 4,329 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Games & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,329per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Yahtzee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

67

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

2%

  • Hasbro Gaming60%
  • Delta Dynamic Products15%
  • Robert Frederick10%
  • Hasbro8%
  • PartiKraft3%
  • Hileyu2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yahtzee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Yahtzee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yahtzee106K/yr
  • yahtzee game65K/yr
  • yatzee game original7K/yr
  • travel yahtzee14K/yr
  • yahtzee travel game10K/yr
  • travel yahtzee game5K/yr
  • yatzee5K/yr
  • yahtzee game original7K/yr
  • yahtzee dice4K/yr
  • yatzy3K/yr

Reviews and returns

What reviews say buyers love and hate about Yahtzee

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Its very small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yahtzee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data