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Xshot Insanity

Fail

Shoppers spend only $22K a year here, so Xshot Insanity is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£22K/yr50K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
49%top-5 click share · 10 brands · 86 sellers

Flapen Score

Xshot Insanity against its category

The dotted line is the Toys & Games average. Past it, Xshot Insanity is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xshot Insanity market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xshot Insanity 50K times last year and spent an estimated £22K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.5%
Market size, estimated
£22Ka year
Top search term
xshot insanity27K searches a year

02 · Price

A sale here is worth £29.08.

Listings sell for £29.08 on average, from £6.65 to £149.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.08 that is £0 to £3K a year per listing.

Average price
£29.08inside the $15 to $100 sweet spot
Price range
£6.65–£149.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #219 within Dress-Up Accessories. It carries 730 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
65%
Out of stock, average day
11.7%
Average rank
#219in Dress-Up Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
730per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Xshot Insanity products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

86

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

4%

  • XSHOT57%
  • Nerf26%
  • ZURU9%
  • LUUFAN3%
  • Super Soaker1%
  • Growsland1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Xshot Insanity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 6 of 12 months tracked

Search terms

Top Xshot Insanity search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xshot insanity27K/yr
  • nerf mega11K/yr
  • fortnite gun12K/yr

Reviews and returns

What reviews say buyers love and hate about Xshot Insanity

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.20

Broke in 24 hours

Broken after 3rd use

Broken within 6 days

Functionality-Overall15%−0.11

by about the third time of use one wouldnt move at all

It doesnt work

Didn't work well at start

Quality-Overall14%−0.11

Poor quality

Poor quality control

A lot of money for a cheaply made poor quality product

Shooting8%+0.35

the gun does not shoot very far with the barrel

Lasted about one firing before they became useless

ours shot sideways

Strength5%−0.04

Old, degraded and brittle

very flimsy

Weak Tripod

Love

Fun/Entertainment Experience41%+3.27

Good fun

Great toy

fun for all the family

Shooting16%+0.35

shoots very accurate

Great gun

Cool toy gun

Gifting Purpose13%+0.83

great as a gift

A great gift

Ideal birthday gift

Value For Money7%+0.15

Good value for money

Great price

ok for price

Quality-Overall5%−0.11

quality is OK

A quality toy

Decent

Return

1.7% Return rate 19% Fixable by listing

Functionality-Overall22%▇▆██▅█

by about the third time of use one wouldnt move at all

It doesnt work

Didn't work well at start

Shooting16%█▇▅▆█▄

the gun does not shoot very far with the barrel

Lasted about one firing before they became useless

ours shot sideways

Defective Material/Parts13%▅▇█▆▅▅
Size-Overall13%▅▆█▅▃█

Small

It was very small

Durability6%▄▇▂▃█▃

Broke in 24 hours

Broken after 3rd use

Broken within 6 days

FAQ

Common Xshot Insanity questions

Answered from the same tracked data.