Xshot Insanity
FailShoppers spend an estimated $22K a year here, so Xshot Insanity is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £22K/yr50K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 86 sellers
Flapen Score
Xshot Insanity against its category
The dotted line is the Toys & Games average. Past it, Xshot Insanity is stronger. Inside it, weaker.
Market
The Xshot Insanity market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xshot Insanity 50K times last year and spent an estimated £22K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £22Ka year
- Top search term
- xshot insanity27K searches a year
02 · Price
A sale here is worth £29.08.
Listings sell for £29.08 on average, from £6.65 to £149.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.08 that is £0 to £3K a year per listing.
- Average price
- £29.08inside the $15 to $100 sweet spot
- Price range
- £6.65–£149.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #219 within Dress-Up Accessories. It carries 730 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 65%
- Out of stock, average day
- 11.7%
- Average rank
- #219in Dress-Up Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 730per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Xshot Insanity products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
XSHOT Insanity Motorized Rage Fire by ZURU with 72 Darts Air Pocket Technology Darts and Dart Storage Motorized Blasting Power Auto Feeding Belt Tripod and Scope Outdoor Toy
- Price
- £31.30
- Rating
- 4.0/5
- Reviews
- 3,000
- Age
- 3y ago

XSHOT Tactical Mask by Zuru Outdoor Toy for Boys and Girls Teens and Adults (Blue Mask)
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago

XSHOT Insanity Berzerko Blaster by ZURU 48 Air Pocket Darts Rotating 8-Dart Barrel Long-Range Foam Blaster for Kids Teens & Adults
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 1,797
- Age
- 3y ago

XSHOT Insanity Smoking Barrel Blaster Gun with 72 Air Pocket Technology Darts by ZURU with Smoking Mechanism Outdoor Toy for Kids Boys and Girls Aged 8+
- Price
- £22.45
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 1y ago

Xshot Insanity Motorized Clip Blaster (72 Darts) Air Pocket Technology Darts and Dart Storage Outdoor Toy for Boys and Girls Teens and Adults
- Price
- £20.90
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 1y ago
Trending
estimated 90-day click momentum
XSHOT Tactical Mask by Zuru Outdoor Toy for Boys and Girls Teens and Adults (Blue Mask)
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago

Zuru XSHOT Insanity Motorised Smoking Barrel with 72 Darts
- Price
- £32.06
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 10mo ago

NERF N-Strike Mega Series RotoFury Blaster
- Price
- £22.99
- Rating
- 4.4/5
- Reviews
- 985
- Age
- 11y ago

Nerf Centurion Mega Toy Blaster with Folding Bipod 6-Dart Clip 6 Official Nerf Mega Darts and Bolt Action for Kids Teens and Adults (Amazon Exclusive)
- Price
- £149.00
- Rating
- 4.5/5
- Reviews
- 2,731
- Age
- 13y ago

SOA FORTNITE HC
- Price
- £10.05
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 3y ago
Newest
by launch date
Zuru XSHOT Insanity Motorised Smoking Barrel with 72 Darts
- Price
- £32.06
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 10mo ago

XSHOT Insanity Micro Blaster Dual Pack (2PK) by ZURU with 48 Air Pocket Technology Foam Darts and Dart Storage Outdoor Toy for Boys and Girls Teens and Adults aged 8+
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 1y ago

XSHOT Insanity Smoking Barrel Blaster Gun with 72 Air Pocket Technology Darts by ZURU with Smoking Mechanism Outdoor Toy for Kids Boys and Girls Aged 8+
- Price
- £22.45
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 1y ago

XSHOT Tactical Mask by Zuru Outdoor Toy for Boys and Girls Teens and Adults (Blue Mask)
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago

Xshot Insanity Motorized Clip Blaster (72 Darts) Air Pocket Technology Darts and Dart Storage Outdoor Toy for Boys and Girls Teens and Adults
- Price
- £20.90
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
86
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 85%
Open market
4%
- XSHOT57%
- Nerf26%
- ZURU9%
- LUUFAN3%
- Super Soaker1%
- Growsland1%
- Open — no brand owns it (4 brands, 4%)
Demand
Xshot Insanity search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7× · 6 of 12 months tracked
Search terms
Top Xshot Insanity search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xshot insanity27K/yr
- nerf mega11K/yr
- fortnite gun12K/yr
Reviews and returns
What reviews say buyers love and hate about Xshot Insanity
We read the reviews and the return reasons for every product selling here.
“Broke in 24 hours”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xshot Insanity questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









