x2 pro game stick
Skip itSoft demand (-64.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible56avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£36.65avg listing price — sweet spot $15–$100
Price range
Incredible£20.18–£78.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 50K searches
Growth
Bad-64.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, x2 pro game stick is a £28K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
x2 pro game stick market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 50%
- Out of stock
- 82.9%
- Avg brand age
- 24 months
- Avg seller age
- 261 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- dadeerhe54%
- Kinhank22%
- Zikynn15%
- Generic9%
Demand
Weekly Amazon search volume, last 34 weeks — -64.7% search growth over the last 90 days.Top x2 pro game stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
dadeerhe Retro Game Stick Classic Video Games 20 000+ Games and 23 Emulators Upgraded Dual 2.4G Wireless Controllers Plug and Play TV Retro Gaming
dadeerhe£22.913.4★22 rev
Kinhank Super Console X2 PRO Retro Game Console with 100 000+ Games Plug&Play 4K HD Emulator Compatible with PSP/PS1/DC/MAME 2.4+5G BT 5.0
Kinhank£78.723.5★184 rev
Retro Game Console 4K HD Output 128GB 40 000+ Classic Games Dual 2.4G Wireless Controllers for Family and Friends
Zikynn£24.803.3★18 rev
X2 3D HD PSP Home Video Game Console Game Box 4K Wireless Open Source 64G English 40+ Simulators HDMI Output DC12V 1A Support Game Archiving Customization
Generic£20.180.0★0 rev
Newest
by launch dateRetro Game Console 4K HD Output 128GB 40 000+ Classic Games Dual 2.4G Wireless Controllers for Family and Friends
Zikynn£24.8018 rev
dadeerhe Retro Game Stick Classic Video Games 20 000+ Games and 23 Emulators Upgraded Dual 2.4G Wireless Controllers Plug and Play TV Retro Gaming
dadeerhe£22.9122 rev
X2 3D HD PSP Home Video Game Console Game Box 4K Wireless Open Source 64G English 40+ Simulators HDMI Output DC12V 1A Support Game Archiving Customization
Generic£20.180 rev
Kinhank Super Console X2 PRO Retro Game Console with 100 000+ Games Plug&Play 4K HD Emulator Compatible with PSP/PS1/DC/MAME 2.4+5G BT 5.0
Kinhank£78.72184 rev
Trending
90-day click momentumX2 3D HD PSP Home Video Game Console Game Box 4K Wireless Open Source 64G English 40+ Simulators HDMI Output DC12V 1A Support Game Archiving Customization
Generic£20.180.0★
dadeerhe Retro Game Stick Classic Video Games 20 000+ Games and 23 Emulators Upgraded Dual 2.4G Wireless Controllers Plug and Play TV Retro Gaming
dadeerhe£22.913.4★
Retro Game Console 4K HD Output 128GB 40 000+ Classic Games Dual 2.4G Wireless Controllers for Family and Friends
Zikynn£24.803.3★
Kinhank Super Console X2 PRO Retro Game Console with 100 000+ Games Plug&Play 4K HD Emulator Compatible with PSP/PS1/DC/MAME 2.4+5G BT 5.0
Kinhank£78.723.5★
What buyers say about x2 pro game stick
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and a very good price”
“Easy set up”
“Absolutely worthwhile retro prize”
“Many many games from my childhood included”
What buyers complain about
“Only one controller worked and the second one only works intermittently.”
“Three months and it is dead”
“One of the controllers arrived with a button broken”
“Absolutely garbage, some games dont load some games have no sounds some have no picture, controllers are horrible, its a lot of money for garbage”
“Poor value for money”
“One of the controllers arrived with a button broken”
“Other than that one criticism hours of fun”
“the manual doesnt help”
“no sound with mine”
“controllers are horrible”
Top return reasons
Common questions
- Is x2 pro game stick profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -64.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the x2 pro game stick niche?
- 4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in x2 pro game stick?
- Top complaints mined from reviews: Functionality-Overall, Durability, Touch/Button Controls. The return rate is 1.1%.
- What does it cost to enter the x2 pro game stick niche?
- Listings span £20.18–£78.72; the average listing price is £36.65 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.