Skip to content

X2 Pro Game Stick

Fail

Demand is soft, at -64.7% this quarter, so X2 Pro Game Stick is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£28K/yr50K searches / yr
90-day growth
-64.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 9 sellers

Flapen Score

X2 Pro Game Stick against its category

The dotted line is the Toys & Games average. Past it, X2 Pro Game Stick is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The X2 Pro Game Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for X2 Pro Game Stick 50K times last year and spent an estimated £28K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-64.7%
Conversion, latest week
1.5%
Market size, estimated
£28Ka year
Top search term
x2 pro game stick36K searches a year

02 · Price

A sale here is worth £36.65.

Listings sell for £36.65 on average, from £20.18 to £78.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £36.65 that is £4K to £9K a year per listing.

Average price
£36.65inside the $15 to $100 sweet spot
Price range
£20.18–£78.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 82.9% of listings are out of stock. The average listing ranks #81 within Electronic Toys. It carries 56 reviews at 3.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
25%
Out of stock, average day
82.9%
Average rank
#81in Electronic Toys
Average rating
3.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
56per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top X2 Pro Game Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • dadeerhe54%
  • Kinhank22%
  • Zikynn15%
  • Generic9%

Demand

X2 Pro Game Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 30.4× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about X2 Pro Game Stick

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Only one controller worked and the second one only works intermittently.”
A buyer, on “Functionality-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common X2 Pro Game Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data