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X Shot Water Gun

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so X Shot Water Gun is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£8K/yr41K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
58%top-5 click share · 4 brands · 44 sellers

Flapen Score

X Shot Water Gun against its category

The dotted line is the Toys & Games average. Past it, X Shot Water Gun is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The X Shot Water Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for X Shot Water Gun 41K times last year and spent an estimated £8K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.6%
Market size, estimated
£8Ka year
Peak month
July61.9× the quietest month
Top search term
xshot water gun22K searches a year

02 · Price

A sale here is worth £12.14.

Listings sell for £12.14 on average, from £7.86 to £31.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.14 that is £0 to £1K a year per listing.

Average price
£12.14under the $15 to $100 sweet spot
Price range
£7.86–£31.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #121 within Sports Toys & Outdoor. It carries 758 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#121in Sports Toys & Outdoor
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
758per listing
Listings tracked
16

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
18 months

Products

Top X Shot Water Gun products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£404£808£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • XSHOT96%
  • Super Soaker2%
  • Nerf2%
  • HONGCI1%
  • Open — no brand owns it (0%)

Demand

X Shot Water Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 61.9×

Reviews and returns

What reviews say buyers love and hate about X Shot Water Gun

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Leak-Proof”
0.4%of orders come back
“Leaked”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common X Shot Water Gun questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data