x shot water gun
Worth a lookShows demand growing >1,000% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.86–£31.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good757.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.14avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 41K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, x shot water gun is a £8K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
x shot water gun market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 9.4%
- Avg brand age
- 18 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- XSHOT96%
- Super Soaker2%
- Nerf2%
- HONGCI1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 61.9×
Top x shot water gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![XSHOT Water Fast-Fill Skins Hyperload Water Blaster Summer Outdoor Pool Toy (2 Pack) Mailer Box [Various] White](https://m.media-amazon.com/images/I/41jkcDKFR6L.jpg)
XSHOT Water Fast-Fill Skins Hyperload Water Blaster Summer Outdoor Pool Toy (2 Pack) Mailer Box [Various] White
XSHOT£10.824.5★443 rev
XSHOT Water Fast-Fill Medium Water Blaster 2 Pack Water Gun Summer Outdoor Pool Toy (2 Water Blasters Included) mailer box
XSHOT£12.534.5★888 rev
XSHOT Water Turbo Stream Motor Soaker by ZURU Motorized Water Blaster with Fast-Fill Tech LED Barrel Shoots 30ft Outdoor Summer Toy for Kids Ages 5+
XSHOT£13.493.7★97 rev
XSHOT Fast-Fill Shark Attack Water Blaster by ZURU Rapid-Fill Water Blaster with Shark Design 33ft Range & 750ml Tank Outdoor Summer Toy for Kids Ages 5+ Blue
XSHOT£9.434.7★36 rev
XSHOT Water Fast-Fill Skins Pump Action Ripple Water Blaster Summer Outdoor Pool Toy Mailer Box (Ripple) White
XSHOT£10.724.2★226 rev
Newest
by launch date
Water Gun 1300cc Large Water Pistol for Kids Adults 30-40ft Long Range Powerful Watergun Super Soaker Water Blaster Shooter Summer Beach Pool Water Fight Squirter Toys for Boys
HONGCI£13.4538 rev
XSHOT Water Turbo Stream Motor Soaker by ZURU Motorized Water Blaster with Fast-Fill Tech LED Barrel Shoots 30ft Outdoor Summer Toy for Kids Ages 5+
XSHOT£13.4997 rev
XSHOT Fast-Fill Shark Attack Water Blaster by ZURU Rapid-Fill Water Blaster with Shark Design 33ft Range & 750ml Tank Outdoor Summer Toy for Kids Ages 5+ Blue
XSHOT£9.4336 rev
XSHOT Water SpongeBob Hyperload Water Blaster by ZURU Fast-Fill Water Blaster with SpongeBob Design 33ft Range & 500ml Tank Outdoor Summer Toy for Kids Ages 5+ Beach & Backyard Fun
XSHOT£7.8616 rev
XSHOT Water Fast-Fill Retro Water Blaster (Green) by ZURU Vintage-Style with Fast-Fill Tech 33ft Range & 500ml Tank Outdoor Summer Water Toy for Kids Ages 6+ Backyard & Pool Fun
XSHOT£8.3778 rev
Trending
90-day click momentumWater Gun 1300cc Large Water Pistol for Kids Adults 30-40ft Long Range Powerful Watergun Super Soaker Water Blaster Shooter Summer Beach Pool Water Fight Squirter Toys for Boys
HONGCI£13.453.3★
XSHOT Water SpongeBob Hyperload Water Blaster by ZURU Fast-Fill Water Blaster with SpongeBob Design 33ft Range & 500ml Tank Outdoor Summer Toy for Kids Ages 5+ Beach & Backyard Fun
XSHOT£7.863.9★
XSHOT Water SpongeBob Jr Fast-Fill Water Blaster (2 Pack) by ZURU Kid-Sized Water blaster with SpongeBob Design Fast-Fill Tech 30ft Range & 150ml (5 fl. oz.) Tank Outdoor Summer Toy
XSHOT£9.164.2★
XSHOT Fast-Fill Shark Attack Water Blaster by ZURU Rapid-Fill Water Blaster with Shark Design 33ft Range & 750ml Tank Outdoor Summer Toy for Kids Ages 5+ Blue
XSHOT£9.434.7★
XSHOT Water Fast-Fill Skins Hyperload Water Blaster Summer Outdoor Pool Toy (2 Pack) Mailer Box [Various] White
XSHOT£10.824.5★
What buyers say about x shot water gun
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“These guns are great quality”
“Easy to use”
“the water range is impressive”
“Excellent value for money”
“easy to shoot with”
“It feels sturdy”
“Easy to use with a bright design”
“Easy to fire, fast refill and great powerful shot”
“The gun is lightweight for little ones”
What buyers complain about
“Leaked”
“Did not last more than a day”
“does not work”
“Not worth the money”
“Did not fire the 30ft or nowhere near”
“A bit flimsy”
“Does not come with a rechargeable battery pack as mentioned”
“Just leaked water”
“the water tank is small”
“makes a noise if hiding for water fights”
Top return reasons
Common questions
- Is x shot water gun profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 16 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (50/100).
- How competitive is the x shot water gun niche?
- 4 brands and 44 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in x shot water gun?
- Top complaints mined from reviews: Leak-Proof, Durability, Functionality-Overall. The return rate is 0.4%.
- When does demand for x shot water gun peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 61.9× the quietest.
- What does it cost to enter the x shot water gun niche?
- Listings span £7.86–£31.79; the average listing price is £12.14 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.