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Ww2 Costumes for Kids

Fail

Demand is soft, at -55.7% this quarter, so Ww2 Costumes for Kids is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£27K/yr121K searches / yr
90-day growth
-55.7%search demand this quarter
Competition
35%top-5 click share · 16 brands · 57 sellers

Flapen Score

Ww2 Costumes for Kids against its category

The dotted line is the Toys & Games average. Past it, Ww2 Costumes for Kids is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ww2 Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ww2 Costumes for Kids 121K times last year and spent an estimated £27K. The top 5 brands take 80% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-55.7%
Conversion, latest week
1.5%
Market size, estimated
£27Ka year
Peak month
May26.7× the quietest month
Top search term
ww2 costumes for kids47K searches a year

02 · Price

A sale here is worth £15.48.

Listings sell for £15.48 on average, from £4.81 to £71.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.48 that is £0 to £2K a year per listing.

Average price
£15.48inside the $15 to $100 sweet spot
Price range
£4.81–£71.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #653 within Fancy Dress. It carries 672 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
91%
Out of stock, average day
6.1%
Average rank
#653in Fancy Dress
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
672per listing
Listings tracked
46

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ww2 Costumes for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£822£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

57

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 76%

Open market

16%

  • Smiffys53%
  • HENBRANDT13%
  • Fun Shack5%
  • Morph5%
  • Rubies4%
  • IKALI4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Ww2 Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 26.7×

Search terms

Top Ww2 Costumes for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ww2 costumes for kids47K/yr
  • world war 2 for children costumes28K/yr
  • world war 2 evacuee costume17K/yr
  • ww2 costume11K/yr
  • evacuee costume7K/yr
  • ww1 costume kids6K/yr
  • 1940s fancy dress kids1K/yr
  • world war 2 costumes for boys4K/yr

Reviews and returns

What reviews say buyers love and hate about Ww2 Costumes for Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Material Quality”
5.8%of orders come back
“the material is quite inexpensive”
A buyer, on “Material Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ww2 Costumes for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data