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Ww2 Costumes for Kids

Fail

Demand is soft, at -55.7% this quarter, so Ww2 Costumes for Kids is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£27K/yr121K searches / yr
90-day growth
-55.7%search demand this quarter
Competition
35%top-5 click share · 16 brands · 57 sellers

Flapen Score

Ww2 Costumes for Kids against its category

The dotted line is the Toys & Games average. Past it, Ww2 Costumes for Kids is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ww2 Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ww2 Costumes for Kids 121K times last year and spent an estimated £27K. The top 5 brands take 80% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-55.7%
Conversion, latest week
1.5%
Market size, estimated
£27Ka year
Peak month
May26.7× the quietest month
Top search term
ww2 costumes for kids47K searches a year

02 · Price

A sale here is worth £15.48.

Listings sell for £15.48 on average, from £4.81 to £71.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.48 that is £0 to £2K a year per listing.

Average price
£15.48inside the $15 to $100 sweet spot
Price range
£4.81–£71.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #653 within Fancy Dress. It carries 672 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
91%
Out of stock, average day
6.1%
Average rank
#653in Fancy Dress
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
672per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ww2 Costumes for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£822£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

57

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

16%

  • Smiffys53%
  • HENBRANDT13%
  • Fun Shack5%
  • Morph5%
  • Rubies4%
  • IKALI4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Ww2 Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 26.7×

Search terms

Top Ww2 Costumes for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ww2 costumes for kids47K/yr
  • world war 2 for children costumes28K/yr
  • world war 2 evacuee costume17K/yr
  • ww2 costume11K/yr
  • evacuee costume7K/yr
  • ww1 costume kids6K/yr
  • 1940s fancy dress kids1K/yr
  • world war 2 costumes for boys4K/yr

Reviews and returns

What reviews say buyers love and hate about Ww2 Costumes for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality23%−0.21

the material is quite inexpensive

it has a very strange material

Material is thiny

Size-Overall20%+2.10

Bad fit

it was too small

on the large side

Quality-Overall8%−0.19

Poor quality

Bad quality, ill fitting

Very disappointed it quality not worth the £14 paid for

Strap/String Quality6%+0.46

no string for it

Durability6%−0.12

skirt ripped apart on both sides after few hours of wearing

Love

Size-Overall24%+2.10

the sizing is accurate

perfect sizing

Was just right for my son not short or long perfect fit

Quality-Overall21%−0.19

seems to be good quality

This is a high quality costume

overall it is a well presented

Advertised Vs Actual Product13%+1.24

Did the job intended

As described

Exactly as in picture, excellent product

Value For Money12%−0.02

Good value

Good value for money and perfect sizing

Overall, this outfit offers really good value for money

Material Quality5%−0.21

Its all in one costume material and fits well

Fabric is lightweight

Good appearance and materialbut ordered a 5-6 year old, and it even says 5-6

Return

5.8% Return rate 82% Fixable by listing

Size-Overall76%█▇▇▇▇▇

Bad fit

it was too small

on the large side

Quality-Overall8%▃▇▇▆█▇

Poor quality

Bad quality, ill fitting

Very disappointed it quality not worth the £14 paid for

Material Quality4%▅▄▄█▂▇

the material is quite inexpensive

it has a very strange material

Material is thiny

Thin3%▅▇▅▂▃█
Advertised Vs Actual Product2%▁▄█▇█▄

FAQ

Common Ww2 Costumes for Kids questions

Answered from the same tracked data.