Worry Monster
FailThe top 5 brands take 100% of clicks, so Worry Monster is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £103K/yr109K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 77%top-5 click share · 2 brands · 3 sellers
Flapen Score
Worry Monster against its category
The dotted line is the Toys & Games average. Past it, Worry Monster is stronger. Inside it, weaker.
Market
The Worry Monster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Worry Monster 109K times last year and spent an estimated £103K. All 2 brands take every click. Demand peaks in Feb–Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £103Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- worry monster90K searches a year
02 · Price
A sale here is worth £12.69.
Listings sell for £12.69 on average, from £8.10 to £15.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.69 that is £6K to £10K a year per listing.
- Average price
- £12.69under the $15 to $100 sweet spot
- Price range
- £8.10–£15.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #971 within Soft Toys. It carries 232 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 90%
- Out of stock, average day
- 16.4%
- Average rank
- #971in Soft Toys
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 232per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Worry Monster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toyland 9 (23cm) Rainbow Colour Worry Monster Plush Soft Toy
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 7y ago

Toyland 9 (23cm) Blue & Orange Worry Monster Plush Soft Toy
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 3y ago

Worry Yummy Monster Childrens Soft Toy - 28cm (11) Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing Sleep Companion - Red Munch
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

Toyland 9 (23cm) Purple & Green Worry Monster Plush Soft Toy
- Price
- £14.21
- Rating
- 4.9/5
- Reviews
- 86
- Age
- 3y ago

Worry Yummy Monster Childrens Soft Toy - 28cm (11) Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing Sleep Companion - Blue Marvin
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago
Trending
90-day click momentum
Worry Yummy Monster Childrens Soft Toy - 28cm (11) Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing Sleep Companion - Red Munch
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

Worry Yummy Monster Childrens Soft Toy - 28cm (11) Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing Sleep Companion - Blue Marvin
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

Worry Yummy Monster Clip On Keyring Childrens Soft Toy Pack of 4-13cm (5 1/2) - Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing - Bag Clip Toy
- Price
- £10.59
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 4y ago

Toyland 9 (23cm) Blue & Orange Worry Monster Plush Soft Toy
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 3y ago

Toyland 9 (23cm) Unicorn Worry Monster Plush Soft Toy - Loves Eating Your Worries
- Price
- £15.07
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 7y ago
Newest
by launch date
Toyland 9 (23cm) Blue & Orange Worry Monster Plush Soft Toy
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 3y ago

Toyland 9 (23cm) Purple & Green Worry Monster Plush Soft Toy
- Price
- £14.21
- Rating
- 4.9/5
- Reviews
- 86
- Age
- 3y ago

Toyland 9 (23cm) Pink & Green Colour Worry Monster Plush Soft Toy
- Price
- £14.48
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 3y ago

Worry Yummy Monster Childrens Soft Toy - 28cm (11) Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing Sleep Companion - Red Munch
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

Worry Yummy Monster Childrens Soft Toy - 28cm (11) Soft Cuddly Toy For Kids - Boys & Girls Anxiety Stress & Fear Reducing Sleep Companion - Blue Marvin
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Toyland74%
- Worry Yummy26%
Demand
Worry Monster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Worry Monster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- worry monster90K/yr
- worry monsters for children15K/yr
- worry monster teddy3K/yr
Reviews and returns
What reviews say buyers love and hate about Worry Monster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was bigger than I thought as well so very happy with the order
Love
Amazing for neurodivergant kids
Very useful tool to help children relieve there worries
Fun way to explore feelings
Daughter very happy with this toy
Lovely toy
Great value for money
its definitely worth the money
Amazing value for money
Super soft
Great size very soft grandson loves it
Well made,fluffy and soft, brilliant concept for any child who feels things deeply
My son loves monster which helps with his moods as he like write ✍️ his feels down put inside his mouth wish them away
Return
0.4% Return rate 53% Fixable by listing
It was bigger than I thought as well so very happy with the order
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Worry Monster questions
Answered from the same tracked data.









