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Worry Monster

Fail

The top 5 brands take 100% of clicks, so Worry Monster is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£103K/yr109K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
77%top-5 click share · 2 brands · 3 sellers

Flapen Score

Worry Monster against its category

The dotted line is the Toys & Games average. Past it, Worry Monster is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worry Monster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worry Monster 109K times last year and spent an estimated £103K. All 2 brands take every click. Demand peaks in Feb–Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
7.4%
Market size, estimated
£103Ka year
Peak month
October2.3× the quietest month
Top search term
worry monster90K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £8.10 to £15.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.69 that is £6K to £10K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£8.10–£15.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #971 within Soft Toys. It carries 232 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
16.4%
Average rank
#971in Soft Toys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Worry Monster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Toyland74%
  • Worry Yummy26%

Demand

Worry Monster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Worry Monster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • worry monster90K/yr
  • worry monsters for children15K/yr
  • worry monster teddy3K/yr

Reviews and returns

What reviews say buyers love and hate about Worry Monster

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Developmental Needs”
33%of negative reviews mention “Size-Overall”
0.4%of orders come back
“It was bigger than I thought as well so very happy with the order”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Worry Monster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data