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World Book Day Costumes for Girls

Fail

Shoppers spend only $0 a year here, so World Book Day Costumes for Girls is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£0/yr2.4M searches / yr
90-day growth
-99.8%search demand this quarter
Competition
80%top-5 click share · 9 brands · 27 sellers

Flapen Score

World Book Day Costumes for Girls against its category

The dotted line is the Toys & Games average. Past it, World Book Day Costumes for Girls is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World Book Day Costumes for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for World Book Day Costumes for Girls 2.4M times last year and spent an estimated £0. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-99.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
March987.1× the quietest month
Top search term
world book day costumes for girls1.3M searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £5.98 to £23.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£5.98–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,044 within Fancy Dress. It carries 80 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
9.9%
Average rank
#1,044in Fancy Dress
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top World Book Day Costumes for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

27

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

12%

  • A2Z 4 Kids30%
  • Joozmui26%
  • Vagile15%
  • I LOVE FANCY DRESS6%
  • Disguise5%
  • DiULi5%
  • Open — no brand owns it (3 brands, 12%)

Demand

World Book Day Costumes for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 987.1×

Search terms

Top World Book Day Costumes for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • world book day costumes for girls1.3M/yr
  • world book day costumes363K/yr
  • costumes for world book day193K/yr
  • book day costumes kids67K/yr
  • book characters costumes for girls24K/yr
  • world book day costume98K/yr
  • book costumes for kids13K/yr
  • kids world book day costumes39K/yr
  • kids world book day costumes girls19K/yr
  • world book day costumes girl13K/yr

Reviews and returns

What reviews say buyers love and hate about World Book Day Costumes for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall83%−0.35

Gloves were huge

Small sizing

braces are too small

Love

Size-Overall42%−0.35

Size is ok

true to size

Perfect size for my 11 year old grandaughter for her school play was age 11-12 she loved it we are very pleased

Quality-Overall35%+4.02

Excellent quality

Good quality product

Great quality and the size was perfect

Advertised Vs Actual Product6%+0.53

Exactly as described

Just as described

Material Quality6%−0.07

Great material

Value For Money4%+0.35

Good value for money

Return

2.5% Return rate 85% Fixable by listing

Size-Overall83%▁█▇▆▇▆

Gloves were huge

Small sizing

braces are too small

Quality-Overall5%▁▂▂█▁▁
Material Quality3%▁▁█▁▁▁
Touch/Button Controls2%▁██▁▁▁
Advertised Vs Actual Product2%▁▁█▁▁▁

FAQ

Common World Book Day Costumes for Girls questions

Answered from the same tracked data.