Wooden Birthday Cake Toy
FailShoppers spend only $26K a year here, so Wooden Birthday Cake Toy is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £26K/yr70K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 36 sellers
Flapen Score
Wooden Birthday Cake Toy against its category
The dotted line is the Toys & Games average. Past it, Wooden Birthday Cake Toy is stronger. Inside it, weaker.
Market
The Wooden Birthday Cake Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooden Birthday Cake Toy 70K times last year and spent an estimated £26K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £26Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- wooden birthday cake19K searches a year
02 · Price
A sale here is worth £11.90.
Listings sell for £11.90 on average, from £7.45 to £19.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.90 that is £0 to £1K a year per listing.
- Average price
- £11.90under the $15 to $100 sweet spot
- Price range
- £7.45–£19.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #176 within Kitchen & Food Toys. It carries 488 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 8.0%
- Average rank
- #176in Kitchen & Food Toys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 488per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Wooden Birthday Cake Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ainiv Wooden Birthday Cake Pretend Role Play DIY Cake Toys Birthday Cakes Cutting Toys With Removable Candles and Decorative Elements Fake Cakes Tea Party Set for Birthday Gift Pink
- Price
- £11.19
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago

LINFUN KIDS Wooden Birthday Cake Play Food Set Kitchen Pretend Toy Kids Cake Cutting with Candles DIY Tea Party Set Gifts for Little Girls Toddlers Children 3 4 5 Years Old Pink
- Price
- £11.33
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 1y ago

HERSITY Wooden Birthday Cake Pretend Play Food Toys for 3+ Year Olds Girls
- Price
- £11.89
- Rating
- 4.6/5
- Reviews
- 533
- Age
- 2y ago

Hooga Wooden Birthday Cake Toy Pretend Play Food Toys for Kids Pretend Role Play DIY Birthday Cutting Toy Cake Gift for Kids Boys & Girls with Removable Candles & Strawberry Decoration - Pink
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6y ago

Melissa & Doug Wooden Birthday Cake | Pretend Play | Wooden Play Food Toy for Kids | 3+ | Gift for Boy or Girl
- Price
- £12.59
- Rating
- 4.8/5
- Reviews
- 6,538
- Age
- 18y ago
Trending
90-day click momentum
Toyana Kids Birthday Cake Toy 75 PCs DIY Pretend Play Cake Decoration Accessories with Musical Light up Candle & Desserts Party Playset Play Food Cutting Gift for Children 3+ Year Girls - Blue
- Price
- £13.20
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 10mo ago

Hooga Wooden Birthday Cake Toy Pretend Play Food Toys for Kids Pretend Role Play DIY Birthday Cutting Toy Cake Gift for Kids Boys & Girls with Removable Candles & Strawberry Decoration - Pink
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6y ago

UMU Wooden Birthday Cake Toy 6-Slice Play Cake Set with Numbers Candles Fruits & Accessories Pretend Play Kitchen Toy for Boys and Girls Ages 36
- Price
- £19.00
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

HERSITY Wooden Birthday Cake Toy Cutting Food Pretend Play Kitchen for Toddlers Girls Afternoon Tea Party Set DIY Fruit Cake Toy with Candles Numbers Desserts Kids for 3 4 5 Years Old
- Price
- £9.58
- Rating
- 4.6/5
- Reviews
- 533
- Age
- 2y ago

Ice Cream Toy 12PCs Wooden Cake Toy Cutting Play Set Pretend Food Play Set Toy Kitchen with Wooden Knife Cupcake Bread Educational Learning Toy for 3 Year Old Girl Birthday Gift
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
GAGAKU Wooden Birthday Cake Toy 3-Tier Fake Birthday Cake Play Set for Kids Toddlers 2 Year Old Wooden Play Food Set & Educational Toys for 2 Year Old Learning Toys
- Price
- £13.28
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

Toyana Kids Birthday Cake Toy 75 PCs DIY Pretend Play Cake Decoration Accessories with Musical Light up Candle & Desserts Party Playset Play Food Cutting Gift for Children 3+ Year Girls - Blue
- Price
- £13.20
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 10mo ago

UMU Wooden Birthday Cake Toy 6-Slice Play Cake Set with Numbers Candles Fruits & Accessories Pretend Play Kitchen Toy for Boys and Girls Ages 36
- Price
- £19.00
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Wooden Birthday Cake Toy Cutting and Decorating Birthday Cake Role Play Pretend Toys Wooden Play Food Toy Kitchen Accessories and Tea Party Set for 3 4 5 Years Old Girls Boys Kids(Pink)
- Price
- £11.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Ainiv Wooden Birthday Cake Pretend Role Play DIY Cake Toys Birthday Cakes Cutting Toys With Removable Candles and Decorative Elements Fake Cakes Tea Party Set for Birthday Gift Pink
- Price
- £11.19
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
36
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
21%
- Ainiv23%
- HERSITY20%
- LINFUN KIDS11%
- Hooga Playroom10%
- Airlab8%
- Melissa & Doug7%
Demand
Wooden Birthday Cake Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Wooden Birthday Cake Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden birthday cake19K/yr
- wooden birthday cake toy10K/yr
- wooden cake8K/yr
- birthday cake toy6K/yr
- wooden cake toy9K/yr
- toy cake6K/yr
- toy birthday cake4K/yr
- wooden cakes6K/yr
- little dutch birthday cake3K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Birthday Cake Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its too risky for young children
This product is extremely poor quality
the design itself is highly problematic for the target age group
The design itself is highly problematic for the target age group. Many of the small removable pieces. such as the candles, toppings, or small decorative elements
the design itself is highly problematic for the target age group
unfortunately, I cannot recommend it for young children due to a major design flaw that poses a safety risk
Love
good quality set
Beautiful quality
Great toy, excellent quality
Excellent toy
plays with it every day
Entertaining and exciting
Would make a lovely gift
This would make a lovely gift
Ideal as a birthday gift for a child
Well made and durable
durable made from quality ward with beautiful illustration a lot of cake accessories including candles
durable toy that will last for years
Bought this for pretend play at home and its been a big hit, really nicely made, colourful, and great for keeping little ones engaged while using their imagination
encourages imagination
The wooden pieces feel durable and the set helps encourage creativity, sharing, and fine motor skills
Return
1.1% Return rate 19% Fixable by listing
This product is extremely poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Birthday Cake Toy questions
Answered from the same tracked data.









