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Wolverine Figure

Fail

The top 5 brands take 98% of clicks, so Wolverine Figure is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£84K/yr140K searches / yr
90-day growth
+32.6%search demand this quarter
Competition
68%top-5 click share · 6 brands · 105 sellers

Flapen Score

Wolverine Figure against its category

The dotted line is the Toys & Games average. Past it, Wolverine Figure is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolverine Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wolverine Figure 140K times last year and spent an estimated £84K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+32.6%
Conversion, latest week
2.7%
Market size, estimated
£84Ka year
Peak month
December4.3× the quietest month
Top search term
wolverine78K searches a year

02 · Price

A sale here is worth £21.87.

Listings sell for £21.87 on average, from £6.03 to £73.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.87 that is £0 to £2K a year per listing.

Average price
£21.87inside the $15 to $100 sweet spot
Price range
£6.03–£73.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #546 within Hobbies. It carries 1,065 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#546in Hobbies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,065per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wolverine Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

105

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Marvel83%
  • HiPlay6%
  • Driflo4%
  • Funko3%
  • MARVEL THE AVENGERS2%
  • Bemodst2%

Demand

Wolverine Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Wolverine Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolverine78K/yr
  • wolverine figure55K/yr
  • wolverine action figure7K/yr

Reviews and returns

What reviews say buyers love and hate about Wolverine Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.11

it was cheap

Terrible quality

Functionality-Overall25%−0.13

Does not stand up

Won't stand up

Durability13%−0.04

Deadpool's feet came off on the same day

Size-Overall8%+0.40

This action figure is smaller than I anticipated

If using for cosplay it is a tight fit on an adult male head

Grip6%

my only gripe was that the left hand was unable to move

Love

Quality-Overall32%−0.11

Well Made, Detailed And Excellent Craftsmanship At A Reasonable Price

Detailing overall very good

Excellent product

Fun/Entertainment Experience9%+0.76

My son and a cousin of his have enjoyed playing with these

Great toy

Exciting toy

Collectibles8%+0.66

Good usual quality collectible

Absolutely amazing action figure for anyone who collects Marvel legends series

Generally, this company has nailed it when it comes to mid-range action figures and they are priced nicely enough for most people to build a collection

Advertised Vs Actual Product8%+0.61

As described

exactly as described i love this

Item exactly as described

Value For Money6%+0.51

Excellent value

Well Made, Detailed And Excellent Craftsmanship At A Reasonable Price

then the price is reasonable considering the level of detail

Return

1.1% Return rate 33% Fixable by listing

Defective Material/Parts21%▁▃▃▄▃█
Size-Overall19%▁▃▅█▁▁

This action figure is smaller than I anticipated

If using for cosplay it is a tight fit on an adult male head

Advertised Vs Actual Product11%▁▁█▁█▁
Quality-Overall10%▁▆▄▁█▁

it was cheap

Terrible quality

Functionality-Overall7%█▂▁▁▁▁

Does not stand up

Won't stand up

FAQ

Common Wolverine Figure questions

Answered from the same tracked data.