Wolverine Figure
FailThe top 5 brands take 98% of clicks, so Wolverine Figure is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £84K/yr140K searches / yr
- 90-day growth
- +32.6%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 105 sellers
Flapen Score
Wolverine Figure against its category
The dotted line is the Toys & Games average. Past it, Wolverine Figure is stronger. Inside it, weaker.
Market
The Wolverine Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wolverine Figure 140K times last year and spent an estimated £84K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +32.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £84Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- wolverine78K searches a year
02 · Price
A sale here is worth £21.87.
Listings sell for £21.87 on average, from £6.03 to £73.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.87 that is £0 to £2K a year per listing.
- Average price
- £21.87inside the $15 to $100 sweet spot
- Price range
- £6.03–£73.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #546 within Hobbies. It carries 1,065 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #546in Hobbies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,065per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Wolverine Figure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel xmen legends X-Men Wolverine 30-cm-scale Titan Hero Series Action Figure X-Men Toys Super Hero Toys Ages 4 and Up
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 1,822
- Age
- 3y ago

Marvel Legends Series Wolverine Comics Action Figure Black
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 2,705
- Age
- 1y ago

HiPlay ZD Toys Wolverine Movie Edition 1/10 Scale Collectible Action Figures Full Set
- Price
- £31.57
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Trending
90-day click momentum
Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

MixMashers Marvel Wolverine Custom Avengers Mix-And-Match Action Figure & Accessories 12-cm-scale (5 inch) Super Hero Toys for Children Ages 4+
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 8mo ago

Marvel Legends Series Wolverine (WWII Logan) X-Men Comics Action Figure Military Green and Brown
- Price
- £19.48
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 9mo ago

Funko POP! Marvel: Deadpool & Wolverine - Wolverine - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 1,777
- Age
- 2y ago
Newest
by launch date
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

MixMashers Marvel Wolverine Custom Avengers Mix-And-Match Action Figure & Accessories 12-cm-scale (5 inch) Super Hero Toys for Children Ages 4+
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 8mo ago

Marvel Legends Series Wolverine (WWII Logan) X-Men Comics Action Figure Military Green and Brown
- Price
- £19.48
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 9mo ago

Marvel Legends Series Wolverine Premium Roleplay Mask Yellow
- Price
- £73.50
- Rating
- 4.8/5
- Reviews
- 433
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
105
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Marvel83%
- HiPlay6%
- Driflo4%
- Funko3%
- MARVEL THE AVENGERS2%
- Bemodst2%
Demand
Wolverine Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Wolverine Figure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wolverine78K/yr
- wolverine figure55K/yr
- wolverine action figure7K/yr
Reviews and returns
What reviews say buyers love and hate about Wolverine Figure
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it was cheap
Terrible quality
Does not stand up
Won't stand up
Deadpool's feet came off on the same day
This action figure is smaller than I anticipated
If using for cosplay it is a tight fit on an adult male head
my only gripe was that the left hand was unable to move
Love
Well Made, Detailed And Excellent Craftsmanship At A Reasonable Price
Detailing overall very good
Excellent product
My son and a cousin of his have enjoyed playing with these
Great toy
Exciting toy
Good usual quality collectible
Absolutely amazing action figure for anyone who collects Marvel legends series
Generally, this company has nailed it when it comes to mid-range action figures and they are priced nicely enough for most people to build a collection
As described
exactly as described i love this
Item exactly as described
Excellent value
Well Made, Detailed And Excellent Craftsmanship At A Reasonable Price
then the price is reasonable considering the level of detail
Return
1.1% Return rate 33% Fixable by listing
This action figure is smaller than I anticipated
If using for cosplay it is a tight fit on an adult male head
it was cheap
Terrible quality
Does not stand up
Won't stand up
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolverine Figure questions
Answered from the same tracked data.









