Wolverine Figure
FailThe top 5 brands take 98% of clicks, so Wolverine Figure is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £84K/yr140K searches / yr
- 90-day growth
- +32.6%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 105 sellers
Flapen Score
Wolverine Figure against its category
The dotted line is the Toys & Games average. Past it, Wolverine Figure is stronger. Inside it, weaker.
Market
The Wolverine Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wolverine Figure 140K times last year and spent an estimated £84K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +32.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £84Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- wolverine78K searches a year
02 · Price
A sale here is worth £21.87.
Listings sell for £21.87 on average, from £6.03 to £73.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.87 that is £0 to £2K a year per listing.
- Average price
- £21.87inside the $15 to $100 sweet spot
- Price range
- £6.03–£73.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #546 within Hobbies. It carries 1,065 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #546in Hobbies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,065per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Wolverine Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel xmen legends X-Men Wolverine 30-cm-scale Titan Hero Series Action Figure X-Men Toys Super Hero Toys Ages 4 and Up
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 1,822
- Age
- 3y ago

Marvel Legends Series Wolverine Comics Action Figure Black
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 2,705
- Age
- 1y ago

HiPlay ZD Toys Wolverine Movie Edition 1/10 Scale Collectible Action Figures Full Set
- Price
- £31.57
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Trending
estimated 90-day click momentum
Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

MixMashers Marvel Wolverine Custom Avengers Mix-And-Match Action Figure & Accessories 12-cm-scale (5 inch) Super Hero Toys for Children Ages 4+
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 8mo ago

Marvel Legends Series Wolverine (WWII Logan) X-Men Comics Action Figure Military Green and Brown
- Price
- £19.48
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 9mo ago

Funko POP! Marvel: Deadpool & Wolverine - Wolverine - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 1,777
- Age
- 2y ago
Newest
by launch date
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 7mo ago

MixMashers Marvel Wolverine Custom Avengers Mix-And-Match Action Figure & Accessories 12-cm-scale (5 inch) Super Hero Toys for Children Ages 4+
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 8mo ago

Marvel Legends Series Wolverine (WWII Logan) X-Men Comics Action Figure Military Green and Brown
- Price
- £19.48
- Rating
- 4.7/5
- Reviews
- 1,552
- Age
- 9mo ago

Marvel Legends Series Wolverine Premium Roleplay Mask Yellow
- Price
- £73.50
- Rating
- 4.8/5
- Reviews
- 433
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
105
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Marvel83%
- HiPlay6%
- Driflo4%
- Funko3%
- MARVEL THE AVENGERS2%
- Bemodst2%
Demand
Wolverine Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Wolverine Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wolverine78K/yr
- wolverine figure55K/yr
- wolverine action figure7K/yr
Reviews and returns
What reviews say buyers love and hate about Wolverine Figure
We read the reviews and the return reasons for every product selling here.
“it was cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolverine Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









