wolverine figure
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£21.87avg listing price — sweet spot $15–$100
Price range
Great£6.03–£73.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,065.47avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£84K£84K/yr · 140K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wolverine figure is a £84K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
wolverine figure market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £44K–£55K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #546
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 1.1%
- Avg brand age
- 44 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
105
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Marvel83%
- HiPlay6%
- Driflo4%
- Funko3%
- MARVEL THE AVENGERS2%
- Bemodst2%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +32.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Top wolverine figure search terms
- wolverine78K/yr
- wolverine figure55K/yr
- wolverine action figure7K/yr
Top wolverine figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.114.8★958 rev
Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.164.8★958 rev
Marvel xmen legends X-Men Wolverine 30-cm-scale Titan Hero Series Action Figure X-Men Toys Super Hero Toys Ages 4 and Up
Marvel£9.574.7★1,822 rev
Marvel Legends Series Wolverine Comics Action Figure Black
Marvel£16.294.7★2,705 rev
HiPlay ZD Toys Wolverine Movie Edition 1/10 Scale Collectible Action Figures Full Set
HiPlay£31.574.4★137 rev
Newest
by launch dateMarvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.11958 rev
Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.16958 rev
MixMashers Marvel Wolverine Custom Avengers Mix-And-Match Action Figure & Accessories 12-cm-scale (5 inch) Super Hero Toys for Children Ages 4+
MARVEL THE AVENGERS£6.0378 rev
Marvel Legends Series Wolverine (WWII Logan) X-Men Comics Action Figure Military Green and Brown
Marvel£19.481,552 rev
Marvel Legends Series Wolverine Premium Roleplay Mask Yellow
Marvel£73.50433 rev
Trending
90-day click momentumMarvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.164.8★
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.114.8★
MixMashers Marvel Wolverine Custom Avengers Mix-And-Match Action Figure & Accessories 12-cm-scale (5 inch) Super Hero Toys for Children Ages 4+
MARVEL THE AVENGERS£6.034.6★
Marvel Legends Series Wolverine (WWII Logan) X-Men Comics Action Figure Military Green and Brown
Marvel£19.484.7★
Funko POP! Marvel: Deadpool & Wolverine - Wolverine - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko£8.264.8★
What buyers say about wolverine figure
What buyers praise and complain about, mined from review topics.What buyers love
“Well Made, Detailed And Excellent Craftsmanship At A Reasonable Price”
“My son and a cousin of his have enjoyed playing with these”
“Good usual quality collectible”
“As described”
“Excellent value”
“It is durable”
“Brilliant 👏 design and detail is 💯”
“Love,love,love,looks fantastic on display well worth getting if your a big Wolverine fan”
“Great collectible or gift”
“Good sturdy quality”
What buyers complain about
“it was cheap”
“Does not stand up”
“Deadpool's feet came off on the same day”
“This action figure is smaller than I anticipated”
“my only gripe was that the left hand was unable to move”
Top return reasons
Common questions
- Is wolverine figure profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the wolverine figure niche?
- 6 brands and 105 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in wolverine figure?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 1.1%.
- When does demand for wolverine figure peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the wolverine figure niche?
- Listings span £6.03–£73.50; the average listing price is £21.87 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.