Wolf Mask
FailDemand is soft, at -41.5% this quarter, so Wolf Mask is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £22K/yr97K searches / yr
- 90-day growth
- -41.5%search demand this quarter
- Competition
- 41%top-5 click share · 32 brands · 58 sellers
Flapen Score
Wolf Mask against its category
The dotted line is the Toys & Games average. Past it, Wolf Mask is stronger. Inside it, weaker.
Market
The Wolf Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wolf Mask 97K times last year and spent an estimated £22K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -41.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £22Ka year
- Peak month
- October13.4× the quietest month
- Top search term
- wolf mask50K searches a year
02 · Price
A sale here is worth £9.00.
Listings sell for £9.00 on average, from £4.69 to £18.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.00 that is £0 to £900 a year per listing.
- Average price
- £9.00under the $15 to $100 sweet spot
- Price range
- £4.69–£18.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£900
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,121 within Dress-Up Accessories. It carries 115 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 79%
- Out of stock, average day
- 17.7%
- Average rank
- #1,121in Dress-Up Accessories
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 115per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wolf Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TUBAWD Wolf Mask Furry Animal Mask Accessory for Cosplay and Halloween Parties Plush Werewolf Design Costume Enthusiasts and Themed Events
- Price
- £7.97
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Moonlove Gothic Wolf Masquerade Mask 3D Novelty Werewolf Fantasy Cosplay Costume Half Face Cover Makeup Prop Mardi Gras Festival Party Supplies Halloween Accessory
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago

WaaRiuQ Wolf Mask Realistic Furry Mask for Role Play Halloween Costume Accessory Animal Mask for Adults 20cm x 20cm
- Price
- £8.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Forum Novelties X78180 Wolf Realistic Fur Face Mask Grey One Size World Book Day Halloween Halloween
- Price
- £4.69
- Rating
- 3.9/5
- Reviews
- 2,192
- Age
- 9y ago

Bristol Novelty BM539 Wolf Mask Unisex-Adult One Size Greyish Brown
- Price
- £9.54
- Rating
- 3.7/5
- Reviews
- 144
- Age
- 8y ago
Trending
90-day click momentum
UPF 50+ Balaclava Ski Mask - UV Face Mask Motorcycle Shiesty (Skull)
- Price
- £10.13
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 1y ago

JBLJDWD Plush Wolf Mask for Events Furry Mask with Realistic Animal Look Wolf Mask for Parties and Cosplay Mask for Dress-Up
- Price
- £7.56
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

STIFFENERS Wolf Mask Furry Mask Furry Costume Therian Mask Plush Werewolf Mask Cosplay Role Playing Wolfs Mask Halloween Party Wolf Mask Costume Accessory
- Price
- £6.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

HATFRYF Wolf Masquerade Mask Silver Gold Wolf Head Mask Vintage Funny Animal Wolfs Head Masks Party Prom Ball Carnival Plastic Masks Halloween Costume Accessory for Men Women Adult (2pcs)
- Price
- £10.05
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

TUBAWD Wolf Mask Furry Animal Mask Accessory for Cosplay and Halloween Parties Plush Werewolf Design Costume Enthusiasts and Themed Events
- Price
- £7.97
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch date
STIFFENERS Wolf Mask Furry Mask Furry Costume Therian Mask Plush Werewolf Mask Cosplay Role Playing Wolfs Mask Halloween Party Wolf Mask Costume Accessory
- Price
- £6.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

JBLJDWD Plush Wolf Mask for Events Furry Mask with Realistic Animal Look Wolf Mask for Parties and Cosplay Mask for Dress-Up
- Price
- £7.56
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

TUBAWD Wolf Mask Furry Animal Mask Accessory for Cosplay and Halloween Parties Plush Werewolf Design Costume Enthusiasts and Themed Events
- Price
- £7.97
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

HATFRYF Wolf Masquerade Mask Silver Gold Wolf Head Mask Vintage Funny Animal Wolfs Head Masks Party Prom Ball Carnival Plastic Masks Halloween Costume Accessory for Men Women Adult (2pcs)
- Price
- £10.05
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

HATFRYF Wolf Masquerade Mask Silver Gold Wolf Head Mask Vintage Funny Animal Wolves Head Masks Venetian Carnival Masks for Masquerade Venetian Carnival Party Dress Halloween - 2PCS
- Price
- £9.23
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
58
Top-5 brand share
41%
Top 20: 86%
Top-5 click share
41%
Top 20: 85%
Open market
55%
- TUBAWD14%
- Moonlove8%
- WaaRiuQ8%
- Rubies7%
- Bristol Novelty4%
- NIDHFG4%
Demand
Wolf Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 13.4×
Search terms
Top Wolf Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wolf mask50K/yr
- werewolf mask27K/yr
- wolf mask adult14K/yr
- wolf mask kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Wolf Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it doesnt quite look like the product photos
not as depicted in the photos
Poor quality disappointed
Love
Worth every penny
Value for money
Good for the price paid
Generously sized
Brilliant, it was perfect for big bad wolf costume
fits great
Good quality mask and good value
Good quality considering its so cheap
was great fun
Good fun well made
Came as promised
Return
2.6% Return rate 71% Fixable by listing
it doesnt quite look like the product photos
not as depicted in the photos
Poor quality disappointed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolf Mask questions
Answered from the same tracked data.









