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Wolf Mask

Fail

Demand is soft, at -41.5% this quarter, so Wolf Mask is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£22K/yr97K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
41%top-5 click share · 32 brands · 58 sellers

Flapen Score

Wolf Mask against its category

The dotted line is the Toys & Games average. Past it, Wolf Mask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolf Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wolf Mask 97K times last year and spent an estimated £22K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
2.5%
Market size, estimated
£22Ka year
Peak month
October13.4× the quietest month
Top search term
wolf mask50K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £4.69 to £18.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.00 that is £0 to £900 a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£4.69–£18.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£900
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,121 within Dress-Up Accessories. It carries 115 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
79%
Out of stock, average day
17.7%
Average rank
#1,121in Dress-Up Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
33

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wolf Mask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£891£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

58

Est. top-5 brand share

41%

Top 20: 86%

Est. top-5 click share

41%

Top 20: 85%

Open market

55%

  • TUBAWD14%
  • Moonlove8%
  • WaaRiuQ8%
  • Rubies7%
  • Bristol Novelty4%
  • NIDHFG4%

Demand

Wolf Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 13.4×

Search terms

Top Wolf Mask search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wolf mask50K/yr
  • werewolf mask27K/yr
  • wolf mask adult14K/yr
  • wolf mask kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Wolf Mask

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
50%of negative reviews mention “Advertised Vs Actual Product”
2.6%of orders come back
“it doesnt quite look like the product photos”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wolf Mask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data