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Wizard Costume

Maybe

The average product has only 171 reviews. But demand is soft, at -34.9% this quarter, so Wizard Costume is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£55K/yr170K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
31%top-5 click share · 32 brands · 52 sellers

Flapen Score

Wizard Costume against its category

The dotted line is the Toys & Games average. Past it, Wizard Costume is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wizard Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wizard Costume 170K times last year and spent an estimated £55K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
2.0%
Market size, estimated
£55Ka year
Peak month
October14.1× the quietest month
Top search term
wizard costume74K searches a year

02 · Price

A sale here is worth £16.46.

Listings sell for £16.46 on average, from £5.35 to £51.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.46 that is £0 to £2K a year per listing.

Average price
£16.46inside the $15 to $100 sweet spot
Price range
£5.35–£51.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,100 within Dress-Up Accessories. It carries 171 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.2%
Average rank
#1,100in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
56

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wizard Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

52

Est. top-5 brand share

57%

Top 20: 91%

Est. top-5 click share

31%

Top 20: 66%

Open market

38%

  • HAPNBCELE19%
  • AYBUY12%
  • Morph11%
  • FIESTAS GUIRCA9%
  • maxToonrain6%
  • NIDONE5%

Demand

Wizard Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 14.1×

Search terms

Top Wizard Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wizard costume74K/yr
  • wizard robe13K/yr
  • wizard costume adult18K/yr
  • wizard cloak9K/yr
  • wizard costume kids14K/yr
  • wizard costumes7K/yr
  • wizard outfit5K/yr
  • wizard robes6K/yr
  • adult wizard costume7K/yr
  • kids wizard costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Wizard Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
25%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“looks very cheap”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wizard Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data