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Wizard Costume

Maybe

The average product has only 171 reviews. But demand is soft, at -34.9% this quarter, so Wizard Costume is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£55K/yr170K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
31%top-5 click share · 32 brands · 52 sellers

Flapen Score

Wizard Costume against its category

The dotted line is the Toys & Games average. Past it, Wizard Costume is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wizard Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wizard Costume 170K times last year and spent an estimated £55K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
2.0%
Market size, estimated
£55Ka year
Peak month
October14.1× the quietest month
Top search term
wizard costume74K searches a year

02 · Price

A sale here is worth £16.46.

Listings sell for £16.46 on average, from £5.35 to £51.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.46 that is £0 to £2K a year per listing.

Average price
£16.46inside the $15 to $100 sweet spot
Price range
£5.35–£51.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,100 within Dress-Up Accessories. It carries 171 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.2%
Average rank
#1,100in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wizard Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

52

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

31%

Top 20: 66%

Open market

38%

  • HAPNBCELE19%
  • AYBUY12%
  • Morph11%
  • FIESTAS GUIRCA9%
  • maxToonrain6%
  • NIDONE5%

Demand

Wizard Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 14.1×

Search terms

Top Wizard Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wizard costume74K/yr
  • wizard robe13K/yr
  • wizard costume adult18K/yr
  • wizard cloak9K/yr
  • wizard costume kids14K/yr
  • wizard costumes7K/yr
  • wizard outfit5K/yr
  • wizard robes6K/yr
  • adult wizard costume7K/yr
  • kids wizard costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Wizard Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.31

looks very cheap

Garbage and false advertising

Not great quality

Size-Overall11%−0.23

so it was far too long for my child

A very small large

its tighter than I expected

Advertised Vs Actual Product11%−0.11

Photos are misleading

Garbage and false advertising

False advertising

Durability10%−0.25

Ended up having to staple it for a quick fix

Literally fell apart

The hat broke before even using it

Ease Of Cleaning5%−0.02

once applied they need a good scrub to remove

Love

Value For Money26%+3.44

Good price

Great set, good value

Great value for money

Quality-Overall19%−0.31

Good quality

Good quality costume

No complaints

Size-Overall17%−0.23

Great fit was perfect

Packs up small

Seems to fit true to size too

Advertised Vs Actual Product10%−0.11

Exactly as per picture

Did the job

Everything came in as described

Color5%+0.44

The colours are bright and bold, and they feel ok for basic costume props

The colours and overall design look fantastic and really bring the whole costume together

Really great, makes me look JUST like Gandalf the Grey

Return

3.4% Return rate 62% Fixable by listing

Size-Overall51%▇█▇▆▇▄

so it was far too long for my child

A very small large

its tighter than I expected

Quality-Overall18%█▃▇▄▄█

looks very cheap

Garbage and false advertising

Not great quality

Material Quality8%▁▆▃█▅▅

It's cheap shiny material

Thin5%▁▁▅▆▅█
Advertised Vs Actual Product3%▁▂▁▄▄█

Photos are misleading

Garbage and false advertising

False advertising

FAQ

Common Wizard Costume questions

Answered from the same tracked data.