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Wizard Costume

Wizard Costume shows a thin review moat (171 avg reviews), but soft demand (-34.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 14Growth 8Conversion 25Competition 84Returns 45Price range 78Avg price 79Brand share 78Review moat 91Quality gap 78
This niche Category average

Is Wizard Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wizard Costume is a £55K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Wizard Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.9% over the last 90 days and 2.0% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K
Search volume / yr-34.9%170K
Conversion rate2.0%
Avg price£16.46

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers32 · 52
Top-5 product click share31%
Open market43%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement86%
New entrants (1y)14· 0 succeeded
Avg rating4.3★
Avg reviews171

Top Wizard Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

52

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

31%

Top 20: 66%

Open market

38%

  • HAPNBCELE19%
  • AYBUY12%
  • Morph11%
  • FIESTAS GUIRCA9%
  • maxToonrain6%
  • NIDONE5%

Wizard Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR2.0%Products56Brands32Top 5 Brands57%OOS Rate5.2%Rating4.3★Reviews171Avg BSR#1,100
25K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 14.1×

Top Wizard Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wizard costume74K/yr
  • wizard robe13K/yr
  • wizard costume adult18K/yr
  • wizard cloak9K/yr
  • wizard costume kids14K/yr
  • wizard costumes7K/yr
  • wizard outfit5K/yr
  • wizard robes6K/yr
  • adult wizard costume7K/yr
  • kids wizard costume7K/yr

What reviews say buyers love and hate about Wizard Costume

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money26%

Good price

Quality-Overall19%

Good quality

Size-Overall17%

Great fit was perfect

Advertised Vs Actual Product10%

Exactly as per picture

Color5%

The colours are bright and bold, and they feel ok for basic costume props

What buyers complain about

77% of reviews
Quality-Overall25%

looks very cheap

Size-Overall11%

so it was far too long for my child

Advertised Vs Actual Product11%

Photos are misleading

Durability10%

Ended up having to staple it for a quick fix

Ease Of Cleaning5%

once applied they need a good scrub to remove

Wizard Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Quality-Overall
18%
3Material Quality
8%
4Thin
5%
5Advertised Vs Actual Product
3%

Common Wizard Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wizard Costume 51/100 on Amazon United Kingdom — Worth a look. The niche generates £55K/yr across 56 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -34.9% over the last 90 days.
Search demand for Wizard Costume on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 14.1× the quietest.