Is wizard costume profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 56 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the wizard costume niche?

32 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in wizard costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 3.4%.

When does demand for wizard costume peak?

Demand peaks in Oct–Nov; the busiest month runs 14.1× the quietest.

What does it cost to enter the wizard costume niche?

Listings span £5.35–£51.32; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.

wizard costume

Worth a look

Shows a thin review moat (171 avg reviews), but soft demand (-34.9% this quarter) keeps it on the watch list.

Review moat

Great170.91

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great£16.46

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great£5.35–£51.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£55K

£55K/yr · 170K searches

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, wizard costume is a £55K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

wizard costume market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £41K–£49K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,100
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 5.2%
Avg brand age: 39 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

31%

Top 20: 66%

Open market

38%

HAPNBCELE19%
AYBUY12%
Morph11%
FIESTAS GUIRCA9%
maxToonrain6%
NIDONE5%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -34.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 14.1×

Open Trend

Top wizard costume search terms

wizard costume74K/yr -17.2%1.5% conv.
wizard robe13K/yr -8.9%0.7% conv.
wizard costume adult18K/yr -45.3%1.5% conv.
wizard cloak9K/yr -28.8%1.9% conv.
wizard costume kids14K/yr -81.5%2.6% conv.
wizard costumes7K/yr -11.0%0.5% conv.
wizard outfit5K/yr -15.9%0.9% conv.
wizard robes6K/yr -21.3%0.3% conv.
adult wizard costume7K/yr -32.4%1.4% conv.
kids wizard costume7K/yr -66.0%2.5% conv.

All search terms

Top wizard costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AYBUY Wizard Cape Witch Cloak Kids Witch Costume Cloak and Hats for Kids Halloween Costume Props Costume with Golden Stars Pattern for Children Girls Halloween Party Cosplay Costumes (Blue)

AYBUY£5.954.0★271 rev

FIESTAS GUIRCA | Medieval Magician Fancy Dress Adult (42-44/L) - Robe Hat and Belt - Wizard and Sorcerer Costumes for Halloween Carnival and Fantasy Parties - Ideal for Adults - Grey

FIESTAS GUIRCA£19.973.6★926 rev

Morph Wizard Costume Men With Wig And Hat Gray Wizard Costume Adult Halloween Costumes For Men L

Morph£32.904.3★103 rev

iZoeL World Book Day Costume Adult Teen Gray Wizard Costume Classic Old Wizard Outfit Book Character Dress-Up for Teacher Fancy Dress Long Robe Hat Long Beard Wig Set

iZoeL£27.934.3★84 rev

Morph Wizard Costume Men With Wig And Hat Gray Wizard Costume Adult Halloween Costumes For Men XL

Morph£33.354.3★103 rev

Newest

by launch date

BSBUY Adult Wizard Costume 3Pcs Gray Wizard Robe Outfit Medieval Sorcerer Cape Renaissance Wizard Fancy Dress Costume with Wizard Hat Witch Wizard Belt for Halloween Christmas World Book Day(L)

BSBUY£10.203 rev

3mo ago

NIDONE Wizard Costume Long Sleeves Blue Wizard Robe and Hat Polyester Star Pattern Cloak Adults Robe for Halloween Party Cosplay(L)

NIDONE£17.860 rev

7mo ago

DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit

DABAOOU£11.7426 rev

8mo ago

JISRKP 140cm Black Cloak Costume Black Cape Wizard Costume Adult Voldemort C0stume Grim Reaper Vampire Witch Carnival Halloween Adult Wizard COstume Suitable for Adults and Teenagers

JISRKP£7.752 rev

9mo ago

Xerteam Gray Wizard Costume Adults Medieval Wizard Fancy Dress Outfit Wizard Costume with Wizard Robe Belt Wig Long Beard Hat Wand for Halloween Carnivals Cosplay Party

Xerteam£23.390 rev

9mo ago

What buyers say about wizard costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good price”

Quality-Overall19%

“Good quality”

Size-Overall17%

“Great fit was perfect”

Advertised Vs Actual Product10%

“Exactly as per picture”

Color5%

“The colours are bright and bold, and they feel ok for basic costume props”

Material Quality2%

“The robes and hat feel like a good quality material that is going to last for Halloweens to come”

Durability2%

“The quality of the items are fairly strong a durable”

Design-Overall2%

“The colours and overall design look fantastic and really bring the whole costume together”

Comfort-Overall2%

“was far more comfortable”

Fun/Entertainment Experience1%

“£10.99, voucher £10.44 at time of review, makes this a full of fun costume for a teen upwards”

What buyers complain about

Quality-Overall25%

“looks very cheap”

Size-Overall11%

“so it was far too long for my child”

Advertised Vs Actual Product11%

“Photos are misleading”

Durability10%

“Ended up having to staple it for a quick fix”

Ease Of Cleaning5%

“once applied they need a good scrub to remove”

Thickness4%

“Unfortunately, the robe is quite thin and very tight fitting”

Strength4%

“though it felt a little flimsy”

Grip3%

“The cloak was very slippery due to the synthetic fabric”

Adhesion/Stickiness3%

“Just that the stickers did not stick to the skin”

Material Quality2%

“It's cheap shiny material”

Top return reasons

Size-Overall51%

Quality-Overall18%

Material Quality8%

Thin5%

Advertised Vs Actual Product3%

Color3%

Strength2%

Length1%

Comfort-Overall1%

Compatibility-Overall1%

Common questions

Is wizard costume profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 56 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the wizard costume niche?: 32 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in wizard costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 3.4%.
When does demand for wizard costume peak?: Demand peaks in Oct–Nov; the busiest month runs 14.1× the quietest.
What does it cost to enter the wizard costume niche?: Listings span £5.35–£51.32; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.