Witch Hat
soft demand (-61.3% this quarter) — Witch Hat doesn't clear our bar today.
Flapen Score
Is Witch Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Witch Hat is a £126K/yr Amazon United Kingdom market (477K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Witch Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -61.3% over the last 90 days and 3.8% of searches end in a purchase.
£126K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 38 products
Top Witch Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aomig Black Witch Hat Women Large Halloween Witches Hat Adult Wide Brim Pointed Hat Fancy Dress Costume Party Masquerade Cosplay Accessories Head Decor
- Price
- £4.97
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 2y ago
AYZDJ 2 Pack Adult Black Pointed Witch Hat Soft Breathable Wide Brim Headwear Casual Costume Accessory for Halloween Party Cosplay Carnival and Daily Themed Activities
- Price
- £4.50
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago
gagift world Witch Hat 18IN Large Wizard Hat for Adults and Teens Novelty Cosplay Accessories for Halloween Costume Party Christmas Masquerade Carnivals
- Price
- £7.66
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 2y ago
Witches Hat Witch Hat Black Pointed for Halloween Costume Accessories for Adults and Teens Halloween Party Cosplay and Themed Events (3PCS Set)
- Price
- £8.66
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
Feelava 10 Pack Witch Hat Black Halloween Party Hats Adult Costume Accessory Fancy Dress
- Price
- £9.09
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 6y ago
Trending
90-day click momentum
Macuezu Witch Hat for Women Wide Brim Wizard Cap Velvet Black Witches Hat for Cosplay Costume Parties Halloween Character Dress up Headwear
- Price
- £6.12
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
MAIKAOZA Adult Witch Hat Premium Velvet Witches Hat for Costume Party Halloween Decor and Wicked Fancy Dress One Size Fits Most Classic Pointed Design
- Price
- £7.01
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago
gagift world Witch Hat 18IN Wizard Hat for Adults and Teens Novelty Cosplay Accessories for Halloween Costume Party Christmas Masquerade Carnivals (Brown)
- Price
- £11.10
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 1y ago
QUUPY Women Witch Pointed Hat Foldable Brim Knitted Wizard Hat for Halloween Costume Daily Warm Autumn Winter Cap
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5y ago
AYZDJ 2 Pack Adult Black Pointed Witch Hat Soft Breathable Wide Brim Headwear Casual Costume Accessory for Halloween Party Cosplay Carnival and Daily Themed Activities
- Price
- £4.50
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch dateMacuezu Witch Hat for Women Wide Brim Wizard Cap Velvet Black Witches Hat for Cosplay Costume Parties Halloween Character Dress up Headwear
- Price
- £6.12
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
MAIKAOZA Adult Witch Hat Premium Velvet Witches Hat for Costume Party Halloween Decor and Wicked Fancy Dress One Size Fits Most Classic Pointed Design
- Price
- £7.01
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago
AYZDJ 2 Pack Adult Black Pointed Witch Hat Soft Breathable Wide Brim Headwear Casual Costume Accessory for Halloween Party Cosplay Carnival and Daily Themed Activities
- Price
- £4.50
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago
dinghaole Elegant Black Witch Hat With Veil And Feathers Pointed Halloween Carnival Costume Accessory Suitable For Holiday Party And Event Dressing Up
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago
Caprilite Halloween Crumpled Witch Hat Black Velvet Wizard Hat Cosplay Accessories Fits Adults and Children
- Price
- £6.41
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
31 rising
Sellers
57
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
43%
Top 20: 85%
Open market
46%
- Aomig10%
- AYZDJ10%
- gagift world10%
- Caprilite10%
- TUBAWD8%
- Feelava6%
Witch Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 60.9×
Top Witch Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- witch hat137K/yr
- witches hat173K/yr
- witches hat adult46K/yr
- witch hats5K/yr
- witches hats11K/yr
- witch hats for adults9K/yr
- witches hat kids12K/yr
- witches hat for children3K/yr
- black witch hat6K/yr
- witch hat kids9K/yr
What reviews say buyers love and hate about Witch Hat
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“A perfect fit”
“Ok for the price”
“Great quality too”
“A very comfortable”
“Perfect for fancy dress”
What buyers complain about
71% of reviews“Gloves were not so comfy to wear”
“Very Flimsy”
“The materials are a bit thin”
“I wasn't sure when I opened the parcel as the material felt cheap”
Witch Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Witch Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
