Witch Hat

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

477K

Growth, 90 days vs prior 90

-61.3%

Conversion, latest week

3.8%

Market size, estimated

£126Ka year

Peak month

October60.9× the quietest month

Top search term

witch hat137K searches a year

Listings sell for £7.03 on average, from £2.98 to £12.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.03 that is £4K to £5K a year per listing.

Average price

£7.03under the $15 to $100 sweet spot

Price range

£2.98–£12.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 32.4% of listings are out of stock. The average listing ranks #1,296 within Dress-Up Accessories. It carries 179 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

87%

Out of stock, average day

32.4%

Average rank

#1,296in Dress-Up Accessories

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

179per listing

Listings tracked

38

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months