Is witch costume women profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 48 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -59.9%. Flapen's verdict: Skip it (44/100).

How competitive is the witch costume women niche?

32 brands and 58 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in witch costume women?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 6.8% — above our launch gate.

When does demand for witch costume women peak?

Demand peaks in Oct–Nov; the busiest month runs 141.9× the quietest.

What does it cost to enter the witch costume women niche?

Listings span £7.73–£29.76; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.

witch costume women

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great217.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.08

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£7.73–£29.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Market size

Bad£0

£0/yr · 374K searches

Growth

Bad-59.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United Kingdom niche tracking, witch costume women is a £0/yr Amazon United Kingdom market (374K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

witch costume women market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,203
Page quality: 0%
Prime: 96%
Sponsored: 73%
Out of stock: 24.1%
Avg brand age: 35 months
Avg seller age: 202 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

26%

Top 20: 64%

Open market

55%

LUYANA10%
Morph9%
GOLDSTITCH8%
REDSTAR FANCY DRESS7%
Meriviva5%
Celebration Directre5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 141.9×

Open Trend

Top witch costume women search terms

witch costume women50K/yr -75.7%0.2% conv.
witch dress19K/yr -16.3%0.1% conv.
witch outfit10K/yr -20.1%0.9% conv.
witch dress women14K/yr -6.1%0.6% conv.
witch outfit women12K/yr -50.4%0.6% conv.
witch accessories women21K/yr -59.2%0.3% conv.
black witch dress7K/yr -32.6%0.3% conv.
witch costume adult91K/yr -82.3%1.1% conv.
witches costume women36K/yr -75.5%0.0% conv.
witch halloween costumes10K/yr +320.6%0.0% conv.

All search terms

Top witch costume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REDSTAR FANCY DRESS 3pc Womens Witch Costume Halloween Accessories Adult - Black Hooded Cloak Long Black Gloves and Lace Witch Hat Halloween Costumes for Women World Book Day Outfits

REDSTAR FANCY DRESS£12.824.3★374 rev

Morph Womens Witch Costume Halloween Witches Costumes Adult Women Witches Outfits For Women Womens Halloween Costume Adult Large

Morph£24.324.5★443 rev

Meriviva Witch Costume Women Halloween Costumes Adult Women Witch Set with Witchs Accessories Witches Cape Costume for Fancy Dress Halloween Carnival (Black)

Meriviva£9.294.1★4 rev

GothDark Womens Lace Floral Short Sleeve Elegant Bodycon Party Midi Dress

GothDark£20.434.6★3 rev

Josamogre Corset Dress for Women Bustier lace Skirt Tutu Set Plus Size Victorian Costume Black 3XL

Josamogre£17.404.0★159 rev

Newest

by launch date

Maazusa Queen Gothic Costume 4Pcs Evil Queen Women Cape Gothic Black Feather Shawl Black Hooded Cloak Wand Bracelet Witch Queen Fancy Dress Costume Women for Halloween Cosplay Party Outfit

Maazusa£18.660 rev

2mo ago

GothDark Womens Lace Floral Short Sleeve Elegant Bodycon Party Midi Dress

GothDark£20.433 rev

3mo ago

TOYTOPIE Witch Costume Set for Women Carnival Cosplay Outfit with 150cm Hooded Cloak Witch Hat Broom Glasses Jewellery Nail Gloves Accessories for Halloween Carnival Cosplay Fancy Dress Party

TOYTOPIE£15.528 rev

9mo ago

Womens Victorian Dress Renaissance Medieval Costume Gothic Witch Dress for Women Black S

GOLDSTITCH£17.16248 rev

10mo ago

SGFNXB Halloween Costumes Adult Women 5 PCS Witch Costumes Set Witch Cape Hat Gloves Stockings and Broom World Book Day Costume for Halloween Christmas Cosplay and Themed Parties for 14+

SGFNXB£23.7912 rev

11mo ago

What buyers say about witch costume women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Superb quality I was really surprised how good it was”

Size-Overall22%

“it fits as expected”

Value For Money9%

“Great dress for the price”

Material Quality8%

“I would actually enjoy wearing this because it looks well made. not keen on the polyester sheen to the fabric”

Shape/Style5%

“well-rounded, eye-catching costume set”

Comfort-Overall3%

“was comfortable to wear”

Design-Overall3%

“looks convincing in photos and parties”

Stretchability/Expandability/Elasticity2%

“Made from 95% polyester and 5% elastane, the dress is stretchy and breathable”

Weight Light2%

“The broom is a fun touch — its lightweight”

Warmth2%

“The label says 95% polyester so it will be very warm to wear”

What buyers complain about

Quality-Overall43%

“No quality at all”

Size-Overall21%

“Hat was a little small”

Smell14%

“it came stinking of sweat”

Advertised Vs Actual Product7%

“This was not like the picture it has one layer of fabric it was slightly gathered not like the picture”

Weight Heavy3%

“it is quite heavy”

Sweat Resistance3%

“as I really do not like wearing polyester - whatever the season it is a sweatfest”

Top return reasons

Size-Overall57%

Quality-Overall7%

Shape/Style7%

Material Quality6%

Advertised Vs Actual Product3%

Color3%

Thin3%

Chest Fit2%

Length2%

Stitch/Finish/Polish2%

Common questions

Is witch costume women profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 48 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -59.9%. Flapen's verdict: Skip it (44/100).
How competitive is the witch costume women niche?: 32 brands and 58 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in witch costume women?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 6.8% — above our launch gate.
When does demand for witch costume women peak?: Demand peaks in Oct–Nov; the busiest month runs 141.9× the quietest.
What does it cost to enter the witch costume women niche?: Listings span £7.73–£29.76; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.