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Witch Costume Women

Fail

Shoppers spend only $0 a year here, so Witch Costume Women is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£0/yr374K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
26%top-5 click share · 32 brands · 58 sellers

Flapen Score

Witch Costume Women against its category

The dotted line is the Toys & Games average. Past it, Witch Costume Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witch Costume Women 374K times last year and spent an estimated £0. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October141.9× the quietest month
Top search term
witch costume women50K searches a year

02 · Price

A sale here is worth £17.08.

Listings sell for £17.08 on average, from £7.73 to £29.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.08 that is £0 to £2K a year per listing.

Average price
£17.08inside the $15 to $100 sweet spot
Price range
£7.73–£29.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #2,203 within Dress-Up Accessories. It carries 218 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
24.1%
Average rank
#2,203in Dress-Up Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
218per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Witch Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

58

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

26%

Top 20: 64%

Open market

55%

  • LUYANA10%
  • Morph9%
  • GOLDSTITCH8%
  • REDSTAR FANCY DRESS7%
  • Meriviva5%
  • Celebration Directre5%

Demand

Witch Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 141.9×

Search terms

Top Witch Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch costume women50K/yr
  • witch dress19K/yr
  • witch outfit10K/yr
  • witch dress women14K/yr
  • witch outfit women12K/yr
  • witch accessories women21K/yr
  • black witch dress7K/yr
  • witch costume adult91K/yr
  • witches costume women36K/yr
  • witch halloween costumes10K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Costume Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall43%−0.23

No quality at all

Over priced poor quality

Broom the s not good quality

Size-Overall21%+1.35

Hat was a little small

the hood was tight around my head

Smell14%−0.13

it came stinking of sweat

Advertised Vs Actual Product7%−0.05

This was not like the picture it has one layer of fabric it was slightly gathered not like the picture

Weight Heavy3%

it is quite heavy

Love

Quality-Overall30%−0.23

Superb quality I was really surprised how good it was

It is reasonable quality for the price

Made really well not just like a cheap costume

Size-Overall22%+1.35

it fits as expected

sits well on your head without slipping

Runs true to size

Value For Money9%+0.93

Great dress for the price

The current price of £29.99 is great value

This was much better value than buying from a fancy dress shop

Material Quality8%+0.55

I would actually enjoy wearing this because it looks well made. not keen on the polyester sheen to the fabric

The cloak material feels light

The material was very good

Shape/Style5%+0.53

well-rounded, eye-catching costume set

Great goth costume dress

really give the dress that dramatic look that I always enjoy

Return

6.8% Return rate 79% Fixable by listing

Size-Overall57%▁█▇██▆

Hat was a little small

the hood was tight around my head

Quality-Overall7%▁█▇▁▁▁

No quality at all

Over priced poor quality

Broom the s not good quality

Shape/Style7%█▁▁▁▂▂
Material Quality6%▁▃▂▃▄█
Advertised Vs Actual Product3%▁▁▃▁█▅

This was not like the picture it has one layer of fabric it was slightly gathered not like the picture

FAQ

Common Witch Costume Women questions

Answered from the same tracked data.