Is witch costume kids profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -72.4%. Flapen's verdict: Skip it (41/100).

How competitive is the witch costume kids niche?

18 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in witch costume kids?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 4.7%.

When does demand for witch costume kids peak?

Demand peaks in Oct–Nov; the busiest month runs 223.1× the quietest.

What does it cost to enter the witch costume kids niche?

Listings span £9.08–£24.32; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.

witch costume kids

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Great240.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.52

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good£9.08–£24.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Bad£0

£0/yr · 242K searches

Growth

Bad-72.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, witch costume kids is a £0/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

witch costume kids market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £47K–£62K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,213
Page quality: 0%
Prime: 91%
Sponsored: 77%
Out of stock: 25.7%
Avg brand age: 36 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

40%

Top 20: 98%

Open market

39%

Morph19%
REDSTAR FANCY DRESS14%
I LOVE FANCY DRESS8%
Celebration Directre7%
Meriviva7%
TOYTOPIE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -72.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 223.1×

Open Trend

Top witch costume kids search terms

witch costume women50K/yr -75.7%0.2% conv.
witch outfit women12K/yr -50.4%0.6% conv.
witch costume adult91K/yr -82.3%1.1% conv.
witches costume women36K/yr -75.5%0.0% conv.
adult witch costume31K/yr -85.8%0.0% conv.
halloween witch costumes for women2K/yr +384.9%0.0% conv.
plus size witch costume7K/yr -59.0%0.0% conv.
womens witch costume7K/yr -50.2%0.9% conv.
witch costume adult women2K/yr -30.4%0.0% conv.
witch costumes for women3K/yr -63.2%1.7% conv.

All search terms

Top witch costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REDSTAR FANCY DRESS 3pc Womens Witch Costume Halloween Accessories Adult - Black Hooded Cloak Long Black Gloves and Lace Witch Hat Halloween Costumes for Women World Book Day Outfits

REDSTAR FANCY DRESS£12.824.3★374 rev

Ladies Halloween Witch Costume - Black Velour Cape Pointed Witch Hat and 3-Piece Witch Broom - Adults Halloween Trick or Treat Fancy Dress

I LOVE FANCY DRESS£14.754.1★141 rev

Meriviva Witch Costume Women Halloween Costumes Adult Women Witch Set with Witchs Accessories Witches Cape Costume for Fancy Dress Halloween Carnival (Black)

Meriviva£9.294.1★4 rev

Morph Womens Witch Costume Halloween Witches Costumes Adult Women Witches Outfits For Women Womens Halloween Costume Adult X-Small

Morph£22.884.5★443 rev

Morph Womens Witch Costume Halloween Witches Costumes Adult Women Witches Outfits For Women Womens Halloween Costume Adult Large

Morph£24.324.5★443 rev

Newest

by launch date

SCARLET DARKNESS Renaissance Pirate Wrap Top Women Off the Shoulder Flare Sleeve Blouse Medieval Gothic Halloween Costume Apricot XL

SCARLET DARKNESS£18.645 rev

2mo ago

Maazusa Queen Gothic Costume 4Pcs Evil Queen Women Cape Gothic Black Feather Shawl Black Hooded Cloak Wand Bracelet Witch Queen Fancy Dress Costume Women for Halloween Cosplay Party Outfit

Maazusa£18.660 rev

2mo ago

TOYTOPIE Witch Costume Set for Women Carnival Cosplay Outfit with 150cm Hooded Cloak Witch Hat Broom Glasses Jewellery Nail Gloves Accessories for Halloween Carnival Cosplay Fancy Dress Party

TOYTOPIE£15.528 rev

9mo ago

EDLMKM Adults Halloween Costume For Women Men Wicked Costumes Ladies Men Spellbound Witch Purple Witch Grim Reaper Outfit Halloween Carnival Fancy Dress Costume Haunted House Parties

EDLMKM£9.144 rev

10mo ago

BSBUY Adult Witch Costume Halloween Women Witch Fancy Dress Up Witch Princess Dress Costume Witch Outfit Costumes with Hat Broom Tattoo Stickers Adjustable Belt for Wizards Reading Day Carnival(M)

BSBUY£13.6863 rev

11mo ago

What buyers say about witch costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“It is reasonable quality for the price”

Size-Overall13%

“sits well on your head without slipping”

Material Quality13%

“The cloak material feels light”

Value For Money7%

“This was much better value than buying from a fancy dress shop”

Comfort-Overall7%

“was comfortable to wear”

Shape/Style7%

“well-rounded, eye-catching costume set”

Weight Light7%

“The broom is a fun touch — its lightweight”

Advertised Vs Actual Product7%

“It looks exactly the same as advertised”

Design-Overall7%

“looks convincing in photos and parties”

What buyers complain about

Smell33%

“it came stinking of sweat”

Quality-Overall33%

“Broom the s not good quality”

Size-Overall33%

“Hat was a little small”

Top return reasons

Size-Overall60%

Quality-Overall16%

Color7%

Stitch/Finish/Polish3%

Length3%

Shape/Style3%

Durability3%

Adhesion/Stickiness3%

Advertised Vs Actual Product1%

Thin1%

Common questions

Is witch costume kids profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -72.4%. Flapen's verdict: Skip it (41/100).
How competitive is the witch costume kids niche?: 18 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in witch costume kids?: Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 4.7%.
When does demand for witch costume kids peak?: Demand peaks in Oct–Nov; the busiest month runs 223.1× the quietest.
What does it cost to enter the witch costume kids niche?: Listings span £9.08–£24.32; the average listing price is £15.52 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.