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Witch Costume Kids

Fail

Shoppers spend only $0 a year here, so Witch Costume Kids is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£0/yr242K searches / yr
90-day growth
-72.4%search demand this quarter
Competition
40%top-5 click share · 18 brands · 23 sellers

Flapen Score

Witch Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Witch Costume Kids is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witch Costume Kids 242K times last year and spent an estimated £0. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-72.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October223.1× the quietest month
Top search term
witch costume women50K searches a year

02 · Price

A sale here is worth £15.52.

Listings sell for £15.52 on average, from £9.08 to £24.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.52 that is £0 to £2K a year per listing.

Average price
£15.52inside the $15 to $100 sweet spot
Price range
£9.08–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #2,213 within Dress-Up Accessories. It carries 241 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
25.7%
Average rank
#2,213in Dress-Up Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Witch Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

40%

Top 20: 98%

Open market

39%

  • Morph19%
  • REDSTAR FANCY DRESS14%
  • I LOVE FANCY DRESS8%
  • Celebration Directre7%
  • Meriviva7%
  • TOYTOPIE6%

Demand

Witch Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 223.1×

Search terms

Top Witch Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch costume women50K/yr
  • witch outfit women12K/yr
  • witch costume adult91K/yr
  • witches costume women36K/yr
  • adult witch costume31K/yr
  • halloween witch costumes for women2K/yr
  • plus size witch costume7K/yr
  • womens witch costume7K/yr
  • witch costume adult women2K/yr
  • witch costumes for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.30

it came stinking of sweat

Quality-Overall33%−0.11

Broom the s not good quality

Size-Overall33%+0.66

Hat was a little small

Love

Quality-Overall33%−0.11

It is reasonable quality for the price

Size-Overall13%+0.66

sits well on your head without slipping

This is true to size and fits perfectly

Material Quality13%+1.09

The cloak material feels light

The material was very good

Value For Money7%+0.53

This was much better value than buying from a fancy dress shop

Comfort-Overall7%+0.53

was comfortable to wear

Return

4.7% Return rate 72% Fixable by listing

Size-Overall60%▁▅▅█▅▁

Hat was a little small

Quality-Overall16%▁█▆▁▁▁

Broom the s not good quality

Color7%▁▆█▁▁▁
Stitch/Finish/Polish3%▁▁▁▁▁█
Length3%

FAQ

Common Witch Costume Kids questions

Answered from the same tracked data.