Willy Wonka

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-92.9%

Conversion, latest week

0.7%

Market size, estimated

£18Ka year

Peak month

March48.4× the quietest month

Top search term

willy wonka costume53K searches a year

Listings sell for £20.10 on average, from £10.98 to £38.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.10 that is £0 to £2K a year per listing.

Average price

£20.10inside the $15 to $100 sweet spot

Price range

£10.98–£38.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.9%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #2,039 within Fancy Dress. It carries 130 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

85%

Out of stock, average day

0.7%

Average rank

#2,039in Fancy Dress

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

130per listing

Listings tracked

40

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months