wicked polly pocket
Skip itSoft demand (-51.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£26.37avg listing price — sweet spot $15–$100
Price range
Incredible£17.15–£32.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,118.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£36K£36K/yr · 47K searches
Growth
Bad-51.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wicked polly pocket is a £36K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wicked polly pocket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £20K–£26K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 3.9%
- Avg brand age
- 29 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Polly Pocket89%
- Mattel11%
Demand
Weekly Amazon search volume, last 34 weeks — -51.0% search growth over the last 90 days.Top wicked polly pocket search terms
- wicked polly pocket33K/yr
- polly pocket wicked12K/yr
- polly pocket wicked compact2K/yr
Top wicked polly pocket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Polly Pocket x Wicked Collector Compact
Polly Pocket£25.194.7★5,718 rev
Mattel Universal Pictures Wicked So Popular Dorm Small Doll Playset with 3 Play Spaces & 9 Accessories Inspired by the Movie JHC00 Pink - So Popular Dorm
Mattel£17.154.7★518 rev
Polly Pocket Collector Playset Harry Potter Compact
Polly Pocket£30.994.7★5,718 rev
Mattel Universal Pictures Wicked Emerald City Playset
Mattel£32.164.7★519 rev
Newest
by launch datePolly Pocket x Wicked Collector Compact
Polly Pocket£25.195,718 rev
Mattel Universal Pictures Wicked So Popular Dorm Small Doll Playset with 3 Play Spaces & 9 Accessories Inspired by the Movie JHC00 Pink - So Popular Dorm
Mattel£17.15518 rev
Mattel Universal Pictures Wicked Emerald City Playset
Mattel£32.16519 rev
Polly Pocket Collector Playset Harry Potter Compact
Polly Pocket£30.995,718 rev
Trending
90-day click momentumMattel Universal Pictures Wicked So Popular Dorm Small Doll Playset with 3 Play Spaces & 9 Accessories Inspired by the Movie JHC00 Pink - So Popular Dorm
Mattel£17.154.7★
Polly Pocket x Wicked Collector Compact
Polly Pocket£25.194.7★
Polly Pocket Collector Playset Harry Potter Compact
Polly Pocket£30.994.7★
Mattel Universal Pictures Wicked Emerald City Playset
Mattel£32.164.7★
What buyers say about wicked polly pocket
What buyers praise and complain about, mined from review topics.What buyers love
“The outer compact is one of the most beautiful in my collection”
“My child loves it easy to put together”
“the pieces are fun”
What buyers complain about
“Expensive”
“the box is comedically large compared to the compact”
Top return reasons
Common questions
- Is wicked polly pocket profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -51.0%. Flapen's verdict: Skip it (26/100).
- How competitive is the wicked polly pocket niche?
- 2 brands and 52 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wicked polly pocket?
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.6%.
- What does it cost to enter the wicked polly pocket niche?
- Listings span £17.15–£32.16; the average listing price is £26.37 (sweet spot $15–$100). The average incumbent carries 3,118 reviews — the moat a new listing must climb.