Wicked Dolls

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

-47.9%

Conversion, latest week

1.8%

Market size, estimated

£210Ka year

Peak month

November15.3× the quietest month

Top search term

wicked dolls173K searches a year

Listings sell for £23.04 on average, from £7.02 to £65.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £23.04 that is £12K to £17K a year per listing.

Average price

£23.04inside the $15 to $100 sweet spot

Price range

£7.02–£65.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£12K–£17K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #535 within Dolls & Accessories. It carries 848 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

93%

Out of stock, average day

3.3%

Average rank

#535in Dolls & Accessories

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

848per listing

Listings tracked

27

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months