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Wicked Care Bears

Fail

The top 5 brands take 100% of clicks, so Wicked Care Bears is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£52K/yr99K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
67%top-5 click share · 2 brands · 31 sellers

Flapen Score

Wicked Care Bears against its category

The dotted line is the Toys & Games average. Past it, Wicked Care Bears is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Care Bears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked Care Bears 99K times last year and spent an estimated £52K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
3.8%
Market size, estimated
£52Ka year
Top search term
wicked care bears60K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £9.84 to £29.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £13.79 that is £7K to £10K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£9.84–£29.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,276 within Soft Toys. It carries 296 reviews at 4.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,276in Soft Toys
Average rating
4.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Wicked Care Bears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Care Bears92%
  • Basic Fun8%

Demand

Wicked Care Bears search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Wicked Care Bears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked care bears60K/yr
  • care bears wicked13K/yr
  • care bear wicked5K/yr
  • wicked care bear7K/yr
  • glinda care bear4K/yr
  • wicked care bears plush 2 pack5K/yr
  • care bears x wicked4K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Care Bears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.05

22cm was too unfortunately

Bigger than expected

Very small

Gifting Purpose11%−0.03

Was supposed to be a gift

Value For Money4%+0.49

I wouldnt say they were cheap

Love

Quality-Overall22%+2.51

Brilliant quality Bears

quality is still great

they were all very well made

Soft Feel20%

The bears came as described; vibrant colours and super soft

Lovely and soft gift for granddaughter

It is soft

Gifting Purpose11%−0.03

the gift was appreciated

Great gift

Great gift for my wicked fan

Value For Money9%+0.49

These are such good value for money

Good value

Worth the money

Collectibles8%+0.26

a lovely collectable

collectors edition it is what Id expect to pay around Christmas time

Great item and good price good for a collecter

Return

1.0% Return rate 66% Fixable by listing

Size-Overall55%▆▄█▄▁█

22cm was too unfortunately

Bigger than expected

Very small

Gifting Purpose14%▅▁▁█▁▁

Was supposed to be a gift

Advertised Vs Actual Product11%▁█▁▁▁▁
Quality-Overall7%█▁▁▅▁▁
Value For Money4%▁█▁▁▁▁

I wouldnt say they were cheap

FAQ

Common Wicked Care Bears questions

Answered from the same tracked data.