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Whoopee Cushion

Fail

Prices span $2.30–$9.54, mostly outside the sweet spot, so Whoopee Cushion is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£126K/yr203K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
70%top-5 click share · 11 brands · 55 sellers

Flapen Score

Whoopee Cushion against its category

The dotted line is the Toys & Games average. Past it, Whoopee Cushion is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whoopee Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whoopee Cushion 203K times last year and spent an estimated £126K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
12.5%
Market size, estimated
£126Ka year
Peak month
December9.6× the quietest month
Top search term
whoopee cushion103K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.30 to £9.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £4.98 that is £12K to £15K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.30–£9.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #226 within Novelty & Gag Toys. It carries 608 reviews at 3.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
8.5%
Average rank
#226in Novelty & Gag Toys
Average rating
3.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
608per listing
Listings tracked
16

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Whoopee Cushion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

55

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

11%

  • HENBRANDT49%
  • Navoys18%
  • Henyall10%
  • Keycraft6%
  • shirylzee3%
  • KFSCIP3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Whoopee Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Whoopee Cushion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whoopee cushion103K/yr
  • whoopie cushion23K/yr
  • whoopie cushion kids12K/yr
  • whoopee cushion kids20K/yr
  • woopie cushions14K/yr
  • whoopie cushions14K/yr
  • whoopee cushion adult4K/yr
  • woopy cushion5K/yr
  • fart cushion5K/yr
  • woopie cushion3K/yr

Reviews and returns

What reviews say buyers love and hate about Whoopee Cushion

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Noise Level”
24%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Whoopee Cushion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data