Is whoopee cushion profitable to sell on Amazon United Kingdom?

The niche generates £126K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (47/100).

How competitive is the whoopee cushion niche?

11 brands and 55 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in whoopee cushion?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for whoopee cushion peak?

Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.

What does it cost to enter the whoopee cushion niche?

Listings span £2.30–£9.54; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.

whoopee cushion

Skip it

Prices mostly outside the sweet spot ($2.30–$9.54) — this niche doesn't clear our bar today.

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good608.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£126K

£126K/yr · 203K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.98

avg listing price — sweet spot $15–$100

Price range

Bad£2.30–£9.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, whoopee cushion is a £126K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

whoopee cushion market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: £125K–£149K; units × avg price
Conversion rate: 12.5%
Avg BSR: #226
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 8.5%
Avg brand age: 43 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

HENBRANDT49%
Navoys18%
Henyall10%
Keycraft6%
shirylzee3%
KFSCIP3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Open Trend

Top whoopee cushion search terms

whoopee cushion103K/yr -23.7%10.3% conv.
whoopie cushion23K/yr -35.0%11.9% conv.
whoopie cushion kids12K/yr +12.4%12.6% conv.
whoopee cushion kids20K/yr -26.5%11.6% conv.
woopie cushions14K/yr -22.8%10.9% conv.
whoopie cushions14K/yr +125.8%12.5% conv.
whoopee cushion adult4K/yr -17.9%10.2% conv.
woopy cushion5K/yr -22.2%9.4% conv.
fart cushion5K/yr -28.1%8.7% conv.
woopie cushion3K/yr -70.3%12.7% conv.

All search terms

Top whoopee cushion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WHOOPEE Cushion

HENBRANDT£2.303.2★567 rev

Self Inflating Whoopee Cushion - Colour Sent at Random Novelty Prank Item Fart Noise Jokes Ideal Joke Gift or Stocking Filler for Girls and Boys Party Bag Fillers for Kids

Navoys£3.383.5★85 rev

Party Bag Fillers Whoopee cushions pack of 4

HENBRANDT£3.973.8★1,789 rev

Whoopee Cushion

HENBRANDT£2.303.7★3,034 rev

Henyall 4 Pcs Whoopee Cushion Random Colour Fart Prank CushionMakes Fart Sound Trick Joke Toy for Party & Office Prank Kit Bag Fillers for Kids and Adults

Henyall£6.222.0★27 rev

Newest

by launch date

4 Pcs Whoopee Cushion Classic Whoopie Cushion Makes Fart Sound Fart Prank Cushions Novelty Prank Item Ideal Joke Gift or Stocking Filler for Girls Boys Adults Pranks Kit Bag Fillers

SGETHCH£4.061 rev

3mo ago

Keycraft Plushie Whoopee Cushion Cheeky Monkey Funny Fart Plush Toy Squeezable Gag Gift Noise Maker Soft Novelty Prank Toy for Kids & Adults Party Joke Toy Age 3+

Keycraft£8.376 rev

4mo ago

Keycraft Plushie Whoopee Cushion Monster Funny Monster Fart Plush Toy Squeezable Fart Noise Maker Novelty Prank Toy & Gag Gift for Kids and Adults Soft Joke Toy Age 3+

Keycraft£8.326 rev

4mo ago

4 Pcs Whoopee Cushion Fart Toy Prank Set with 4 Colour Options Compact 9x9x2 cm Design Practical Joke Gadget for Social Gatherings Suitable for Most People to Use

Gubilacrum£4.9414 rev

6mo ago

Henyall 4 Pcs Whoopee Cushion Random Colour Fart Prank CushionMakes Fart Sound Trick Joke Toy for Party & Office Prank Kit Bag Fillers for Kids and Adults

Henyall£6.2227 rev

9mo ago

What buyers say about whoopee cushion

What buyers praise and complain about, mined from review topics.

What buyers love

Noise Level23%

“The kids love the attraction of the noise”

Fun/Entertainment Experience14%

“Fun in grandchildrens Xmas stockings”

Quality-Overall10%

“Decent quality for the money”

Strength7%

“still going strong”

Cushion7%

“Wholly cushions”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose4%

“Nice gift if it lasted a bit longer”

Value For Money4%

“Cheap, fun”

Inflation/Deflation2%

“They do inflate and deflate well and are well made in so far as they haven't broken and are as expected”

What buyers complain about

Functionality-Overall24%

“Did not work”

Quality-Overall12%

“Awful quality”

Size-Overall11%

“Not fit for purpose”

Value For Money10%

“A bit expensive for what it is”

Smell8%

“awful chemical smell”

Durability6%

“Broke quickly and led to a crying child”

Inflation/Deflation6%

“Balloons kept bursting”

Noise Level5%

“Dont make much of a noise”

Cushion5%

“The cushions are tiny”

Flatness3%

“dont stay flated long enough to prank deflates within seconds”

Top return reasons

Functionality-Overall33%

Size-Overall18%

Quality-Overall11%

Cushion8%

Noise Level7%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Audio Quality2%