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Whoopee Cushion

Fail

Prices span $2.30–$9.54, mostly outside the sweet spot, so Whoopee Cushion is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£126K/yr203K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
70%top-5 click share · 11 brands · 55 sellers

Flapen Score

Whoopee Cushion against its category

The dotted line is the Toys & Games average. Past it, Whoopee Cushion is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whoopee Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whoopee Cushion 203K times last year and spent an estimated £126K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
12.5%
Market size, estimated
£126Ka year
Peak month
December9.6× the quietest month
Top search term
whoopee cushion103K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.30 to £9.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £4.98 that is £12K to £15K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.30–£9.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #226 within Novelty & Gag Toys. It carries 608 reviews at 3.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
8.5%
Average rank
#226in Novelty & Gag Toys
Average rating
3.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
608per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Whoopee Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

55

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • HENBRANDT49%
  • Navoys18%
  • Henyall10%
  • Keycraft6%
  • shirylzee3%
  • KFSCIP3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Whoopee Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Whoopee Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whoopee cushion103K/yr
  • whoopie cushion23K/yr
  • whoopie cushion kids12K/yr
  • whoopee cushion kids20K/yr
  • woopie cushions14K/yr
  • whoopie cushions14K/yr
  • whoopee cushion adult4K/yr
  • woopy cushion5K/yr
  • fart cushion5K/yr
  • woopie cushion3K/yr

Reviews and returns

What reviews say buyers love and hate about Whoopee Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.51

Did not work

Dont work as advertised

doesn't work properly

Quality-Overall12%+0.08

Awful quality

Rubbish

Awful quality do not buy these they lasted 2 minutes

Size-Overall11%−0.23

Not fit for purpose

Small size

These woopie cushions are tiny no Average size

Value For Money10%+0.06

A bit expensive for what it is

Overpriced

Waste of money

Smell8%−0.17

awful chemical smell

Ripped on arrival and awful chemical smell

Strong toxic smell

Love

Noise Level23%+1.19

The kids love the attraction of the noise

Noise level low

Nice and loud

Fun/Entertainment Experience14%+1.70

Fun in grandchildrens Xmas stockings

Great fun

Fun

Quality-Overall10%+0.08

Decent quality for the money

Great product

Very good item

Strength7%+0.78

still going strong

Cushion7%+0.46

Wholly cushions

Fun cushion

Return

0.6% Return rate 24% Fixable by listing

Functionality-Overall33%▅█▂▇▆▅

Did not work

Dont work as advertised

doesn't work properly

Size-Overall18%▅▄█▃▃▇

Not fit for purpose

Small size

These woopie cushions are tiny no Average size

Quality-Overall11%▇▄▇▆█▂

Awful quality

Rubbish

Awful quality do not buy these they lasted 2 minutes

Cushion8%▆▄▄█▆▂

The cushions are tiny

Whoopie cushion

Mini whoopee cushions

Noise Level7%▁▃█▅█▅

Dont make much of a noise

Hardly makes any noise

Useless, no noise not even a wimpy fart noise

FAQ

Common Whoopee Cushion questions

Answered from the same tracked data.