Who Am I Game
FailShoppers spend an estimated $14K a year here, so Who Am I Game is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £14K/yr55K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 34 sellers
Flapen Score
Who Am I Game against its category
The dotted line is the Toys & Games average. Past it, Who Am I Game is stronger. Inside it, weaker.
Market
The Who Am I Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Who Am I Game 55K times last year and spent an estimated £14K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £14Ka year
- Peak month
- December13.4× the quietest month
- Top search term
- who am i game21K searches a year
02 · Price
A sale here is worth £9.96.
Listings sell for £9.96 on average, from £5.21 to £16.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.96 that is £996 to £2K a year per listing.
- Average price
- £9.96under the $15 to $100 sweet spot
- Price range
- £5.21–£16.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £996–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #958 within Games & Accessories. It carries 1,886 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 93%
- Out of stock, average day
- 33.5%
- Average rank
- #958in Games & Accessories
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,886per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Who Am I Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spin Master Games Hedbanz Family Game
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 12mo ago

The Island Workshop Who Am I (& What Am I Doing?) - 2-10 Player Funny Impressions Game for Adults & Teens (14+)
- Price
- £12.64
- Rating
- 4.3/5
- Reviews
- 1,116
- Age
- 5y ago

Magma Games | WTF AM I? Headband Board Games for Adults & Party Games
- Price
- £16.09
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago

Falafoty What Am I Game Family Fun Quiz Game with New Cards & Headbands Picture Guessing Card Game for Family After Dinner Party Travel Pocket Games Guess Who Board Game Gift for Kids Adults
- Price
- £8.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

WDEC Guess Who? Guess Who Game Picture Guessing Board Game Guess Whats Am I Funny Board Game For Friends And Family Card Games for Families and Kids Aged 6 and up
- Price
- £9.07
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 2y ago
Trending
estimated 90-day click momentum
Falafoty What Am I Game Let Me Guess! Family Fun Quiz Game with New Cards & Headbands Picture Guessing Who Card Game Family Board Game for After Dinner Party Travel Pocket Game for Kids Adult (Blue)
- Price
- £8.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Falafoty What Am I Game Family Fun Quiz Game with New Cards & Headbands Picture Guessing Card Game for Family After Dinner Party Travel Pocket Games Guess Who Board Game Gift for Kids Adults
- Price
- £8.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
- Price
- £10.21
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago

Whats Up? Family Board Game Fast-Paced Word Guessing Party Game for Kids & Adults Fun Group Game for 4+ Players Ages 8+
- Price
- £12.07
- Rating
- 4.6/5
- Reviews
- 915
- Age
- 15y ago

Guess What I Am Family Card Game Ages 3+ 2-4 Players Educational Vehicle Recognition Game with Cards and Headbands
- Price
- £8.94
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
Falafoty What Am I Game Let Me Guess! Family Fun Quiz Game with New Cards & Headbands Picture Guessing Who Card Game Family Board Game for After Dinner Party Travel Pocket Game for Kids Adult (Blue)
- Price
- £8.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Falafoty What Am I Game Family Fun Quiz Game with New Cards & Headbands Picture Guessing Card Game for Family After Dinner Party Travel Pocket Games Guess Who Board Game Gift for Kids Adults
- Price
- £8.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Spin Master Games Hedbanz Family Game
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 12mo ago

louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
- Price
- £10.21
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago

Magma Games | WTF AM I? Headband Board Games for Adults & Party Games
- Price
- £16.09
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
34
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
22%
- Spin Master Games26%
- The Island Workshop17%
- Falafoty13%
- Magma Games10%
- WDEC7%
- TourKing6%
Demand
Who Am I Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 13.4×
Search terms
Top Who Am I Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- who am i game21K/yr
- who am i11K/yr
- what am i game for kids6K/yr
- what am i game4K/yr
- what am i3K/yr
- who am i game for kids4K/yr
- who am i game for adults6K/yr
Reviews and returns
What reviews say buyers love and hate about Who Am I Game
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Who Am I Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









