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Who Am I Game

Fail

Shoppers spend only $14K a year here, so Who Am I Game is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£14K/yr55K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
67%top-5 click share · 14 brands · 34 sellers

Flapen Score

Who Am I Game against its category

The dotted line is the Toys & Games average. Past it, Who Am I Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Who Am I Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Who Am I Game 55K times last year and spent an estimated £14K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.5%
Market size, estimated
£14Ka year
Peak month
December13.4× the quietest month
Top search term
who am i game21K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £5.21 to £16.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.96 that is £996 to £2K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£5.21–£16.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£996–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #958 within Games & Accessories. It carries 1,886 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
33.5%
Average rank
#958in Games & Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,886per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Who Am I Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

34

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

  • Spin Master Games26%
  • The Island Workshop17%
  • Falafoty13%
  • Magma Games10%
  • WDEC7%
  • TourKing6%

Demand

Who Am I Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Who Am I Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • who am i game21K/yr
  • who am i11K/yr
  • what am i game for kids6K/yr
  • what am i game4K/yr
  • what am i3K/yr
  • who am i game for kids4K/yr
  • who am i game for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Who Am I Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.05

Not worth the price

Quality-Overall28%−0.21

Ordered this for my little girl really bad quality it has broken already

Very poor

Functionality-Overall17%−0.13

Doesnt work

Defective Material/Parts11%−0.09

Pieces are very fragile

Strength11%−0.09

Pieces are very fragile

Love

Fun/Entertainment Experience63%+4.12

Great fun for the whole family

Great family game

Good fun

Value For Money8%−0.05

Good value for money

Great value for money

Good value for money would recommend

Educational-Overall7%+0.25

the very educational

its very educational for the child

Trivia Games5%+0.16

A good variation on the original guessing game

Fab funny game well worth the money

Ease Of Use5%−0.04

Easy

Easy enough for my 5yo to play

Return

0.7% Return rate 38% Fixable by listing

Size-Overall28%▁█▆▆▄▃
Quality-Overall23%█▁▂▃▃▃

Ordered this for my little girl really bad quality it has broken already

Very poor

Gifting Purpose12%▁█▃▂▂▄
Strength8%▁▁▅█▇▁

Pieces are very fragile

Advertised Vs Actual Product6%▁▁▁█▁▁

FAQ

Common Who Am I Game questions

Answered from the same tracked data.