who am i game
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,886avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.21–£16.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£14K£14K/yr · 55K searches
According to Flapen's Amazon United Kingdom niche tracking, who am i game is a £14K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
who am i game market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £20K–£25K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #958
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 33.5%
- Avg brand age
- 53 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
34
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
22%
- Spin Master Games26%
- The Island Workshop17%
- Falafoty13%
- Magma Games10%
- WDEC7%
- TourKing6%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -15.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.4×
Top who am i game search terms
- who am i game21K/yr
- who am i11K/yr
- what am i game for kids6K/yr
- what am i game4K/yr
- what am i3K/yr
- who am i game for kids4K/yr
- who am i game for adults6K/yr
Top who am i game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spin Master Games Hedbanz Family Game
Spin Master Games£8.264.7★178 rev
The Island Workshop Who Am I (& What Am I Doing?) - 2-10 Player Funny Impressions Game for Adults & Teens (14+)
The Island Workshop£12.644.3★1,116 rev
Magma Games | WTF AM I? Headband Board Games for Adults & Party Games
Magma Games£16.094.3★132 rev
Falafoty What Am I Game Family Fun Quiz Game with New Cards & Headbands Picture Guessing Card Game for Family After Dinner Party Travel Pocket Games Guess Who Board Game Gift for Kids Adults
Falafoty£8.380.0★0 rev
WDEC Guess Who? Guess Who Game Picture Guessing Board Game Guess Whats Am I Funny Board Game For Friends And Family Card Games for Families and Kids Aged 6 and up
WDEC£9.074.2★31 rev
Newest
by launch date
Falafoty What Am I Game Let Me Guess! Family Fun Quiz Game with New Cards & Headbands Picture Guessing Who Card Game Family Board Game for After Dinner Party Travel Pocket Game for Kids Adult (Blue)
Falafoty£8.420 rev
Falafoty What Am I Game Family Fun Quiz Game with New Cards & Headbands Picture Guessing Card Game for Family After Dinner Party Travel Pocket Games Guess Who Board Game Gift for Kids Adults
Falafoty£8.380 rev
Spin Master Games Hedbanz Family Game
Spin Master Games£8.26178 rev
louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
louuuou£10.2117 rev
Magma Games | WTF AM I? Headband Board Games for Adults & Party Games
Magma Games£16.09132 rev
Trending
90-day click momentumFalafoty What Am I Game Let Me Guess! Family Fun Quiz Game with New Cards & Headbands Picture Guessing Who Card Game Family Board Game for After Dinner Party Travel Pocket Game for Kids Adult (Blue)
Falafoty£8.420.0★
Falafoty What Am I Game Family Fun Quiz Game with New Cards & Headbands Picture Guessing Card Game for Family After Dinner Party Travel Pocket Games Guess Who Board Game Gift for Kids Adults
Falafoty£8.380.0★
louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
louuuou£10.213.7★
Whats Up? Family Board Game Fast-Paced Word Guessing Party Game for Kids & Adults Fun Group Game for 4+ Players Ages 8+
University Games£12.074.6★
Guess What I Am Family Card Game Ages 3+ 2-4 Players Educational Vehicle Recognition Game with Cards and Headbands
Atoz£8.944.1★
What buyers say about who am i game
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun for the whole family”
“Good value for money”
“the very educational”
“A good variation on the original guessing game”
“Easy”
“We also bought as gift for another friend that also loves animals”
“Cards are a lovely large size with lovely illustration”
“Quality is great”
“Great for encouraging creativity and confidence”
“The cards and writing are large enough that you can read what is on them and the illustrations are really good”
What buyers complain about
“Not worth the price”
“Ordered this for my little girl really bad quality it has broken already”
“Doesnt work”
“Pieces are very fragile”
“Pieces are very fragile”
Top return reasons
Common questions
- Is who am i game profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the who am i game niche?
- 14 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in who am i game?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 0.7%.
- When does demand for who am i game peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.4× the quietest.
- What does it cost to enter the who am i game niche?
- Listings span £5.21–£16.09; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 1,886 reviews — the moat a new listing must climb.