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Wheres Wally Costume Adult

Fail

Demand is soft, at -87.3% this quarter, so Wheres Wally Costume Adult is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£61K/yr210K searches / yr
90-day growth
-87.3%search demand this quarter
Competition
39%top-5 click share · 14 brands · 32 sellers

Flapen Score

Wheres Wally Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Wheres Wally Costume Adult is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheres Wally Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheres Wally Costume Adult 210K times last year and spent an estimated £61K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-87.3%
Conversion, latest week
2.7%
Market size, estimated
£61Ka year
Peak month
March18.6× the quietest month
Top search term
wheres wally costume adult139K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £7.18 to £12.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.60 that is £0 to £1K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£7.18–£12.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #801 within Fancy Dress. It carries 95 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
32.9%
Average rank
#801in Fancy Dress
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wheres Wally Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

16%

  • Wynlora24%
  • FASHIONISM18%
  • Glirop15%
  • Beamely13%
  • UxClishe8%
  • Dazzroi6%
  • Open — no brand owns it (8 brands, 16%)

Demand

Wheres Wally Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.6×

Search terms

Top Wheres Wally Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheres wally costume adult139K/yr
  • wheres wally costume47K/yr
  • wheres wally fancy dress5K/yr
  • wheres wally outfit7K/yr
  • wheres wally costume adult women8K/yr
  • where wally costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Wheres Wally Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.73

Way too small

The hat is tiny

Not extra large

Quality-Overall25%+4.21

hat poorly made

Cheap

The quality is not great

Smell10%−0.19

smelled so bad

smelled god awful it made me feel sick

the smell never went

Advertised Vs Actual Product5%+0.18

Not sure why they are in the product photo

Material Quality5%−0.09

awful see through material

Love

Quality-Overall39%+4.21

Good quality tshirt

Good product

Quality

Value For Money22%+0.16

Good value

Great item for the price

it is ok for the price

Size-Overall11%−0.73

Size accurate

the jumper fitted me well

Comfort-Overall6%+0.18

it was comfortable

Thickness6%+0.18

Nice thick tshirt

Return

4.4% Return rate 76% Fixable by listing

Size-Overall71%▄█▇▆█▅

Way too small

The hat is tiny

Not extra large

Quality-Overall12%█▄▄▅▃▆

hat poorly made

Cheap

The quality is not great

Material Quality8%▇▂▃▅▁█

awful see through material

Advertised Vs Actual Product2%▁▃▇▃█▁

Not sure why they are in the product photo

Color2%▁▁▂█▁▁

FAQ

Common Wheres Wally Costume Adult questions

Answered from the same tracked data.