Skip to content

Wheres Wally Costume Adult

soft demand (-87.3% this quarter) — Wheres Wally Costume Adult doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 15Growth 0Conversion 34Competition 76Returns 32Price range 0Avg price 38Brand share 45Review moat 95Quality gap 91
This niche Category average

Is Wheres Wally Costume Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wheres Wally Costume Adult is a £61K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 41/100.

Wheres Wally Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -87.3% over the last 90 days and 2.7% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr6K
Search volume / yr-87.3%210K
Conversion rate2.7%
Avg price£10.60

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 32
Top-5 product click share39%
Open market22%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement82%
New entrants (1y)9· 0 succeeded
Avg rating4.1★
Avg reviews95

Top Wheres Wally Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

16%

  • Wynlora24%
  • FASHIONISM18%
  • Glirop15%
  • Beamely13%
  • UxClishe8%
  • Dazzroi6%
  • Open — no brand owns it (8 brands, 16%)

Wheres Wally Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR2.7%Products38Brands14Top 5 Brands78%OOS Rate32.9%Rating4.1★Reviews95Avg BSR#801
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.6×

Top Wheres Wally Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wheres wally costume adult139K/yr
  • wheres wally costume47K/yr
  • wheres wally fancy dress5K/yr
  • wheres wally outfit7K/yr
  • wheres wally costume adult women8K/yr
  • where wally costume adult5K/yr

What reviews say buyers love and hate about Wheres Wally Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall39%

Good quality tshirt

Value For Money22%

Good value

Size-Overall11%

Size accurate

Comfort-Overall6%

it was comfortable

Thickness6%

Nice thick tshirt

What buyers complain about

85% of reviews
Size-Overall40%

Way too small

Quality-Overall25%

hat poorly made

Smell10%

smelled so bad

Advertised Vs Actual Product5%

Not sure why they are in the product photo

Material Quality5%

awful see through material

Wheres Wally Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Quality-Overall
12%
3Material Quality
8%
4Advertised Vs Actual Product
2%
5Color
2%

Common Wheres Wally Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wheres Wally Costume Adult 41/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -87.3% over the last 90 days.
Search demand for Wheres Wally Costume Adult on Amazon United Kingdom peaks in Mar–Oct, where the busiest month runs 18.6× the quietest.