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Wheres Wally Costume Adult

Fail

Demand is soft, at -87.3% this quarter, so Wheres Wally Costume Adult is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£61K/yr210K searches / yr
90-day growth
-87.3%search demand this quarter
Competition
39%top-5 click share · 14 brands · 32 sellers

Flapen Score

Wheres Wally Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Wheres Wally Costume Adult is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheres Wally Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheres Wally Costume Adult 210K times last year and spent an estimated £61K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-87.3%
Conversion, latest week
2.7%
Market size, estimated
£61Ka year
Peak month
March18.6× the quietest month
Top search term
wheres wally costume adult139K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £7.18 to £12.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.60 that is £0 to £1K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£7.18–£12.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #801 within Fancy Dress. It carries 95 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
32.9%
Average rank
#801in Fancy Dress
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
38

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wheres Wally Costume Adult products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

32

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 86%

Open market

16%

  • Wynlora24%
  • FASHIONISM18%
  • Glirop15%
  • Beamely13%
  • UxClishe8%
  • Dazzroi6%
  • Open — no brand owns it (8 brands, 16%)

Demand

Wheres Wally Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.6×

Search terms

Top Wheres Wally Costume Adult search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wheres wally costume adult139K/yr
  • wheres wally costume47K/yr
  • wheres wally fancy dress5K/yr
  • wheres wally outfit7K/yr
  • wheres wally costume adult women8K/yr
  • where wally costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Wheres Wally Costume Adult

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Way too small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wheres Wally Costume Adult questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data