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Whale Bath Toy Sprinkler

Fail

Prices span $7.48–$13.73, mostly outside the sweet spot, so Whale Bath Toy Sprinkler is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£28K/yr46K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
61%top-5 click share · 17 brands · 20 sellers

Flapen Score

Whale Bath Toy Sprinkler against its category

The dotted line is the Toys & Games average. Past it, Whale Bath Toy Sprinkler is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whale Bath Toy Sprinkler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whale Bath Toy Sprinkler 46K times last year and spent an estimated £28K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
5.4%
Market size, estimated
£28Ka year
Peak month
December9.6× the quietest month
Top search term
whale bath toy19K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £7.48 to £13.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£7.48–£13.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #335 within Baby & Toddler Toys. It carries 284 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
6.7%
Average rank
#335in Baby & Toddler Toys
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Whale Bath Toy Sprinkler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

  • KmmiFF30%
  • VI AI14%
  • PHNIXGAM14%
  • Gigilli13%
  • FAIRYAUSHOPYA6%
  • HATFRYF5%

Demand

Whale Bath Toy Sprinkler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Whale Bath Toy Sprinkler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whale bath toy19K/yr
  • whale bath toy sprinkler10K/yr
  • bath whale sprinkler5K/yr
  • toddla whale bath toy sprinkler7K/yr
  • toddla whale bath toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Whale Bath Toy Sprinkler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.52

Broke quickly

Broke after a few uses

broke almost immediately

Charging10%−0.07

Charger doesnt work

Not easy to charge

Charging dock breaks

Functionality-Overall9%−0.17

doesnt turn back on

Doesn't work

no longer works at all

Quality-Overall8%−0.06

Cheap poor quality product not like the videos

Cheap parts

Poor quality - dont recommend buying

Value For Money7%−0.05

costly

Doesn't worth the price

perhaps slightly overpriced for what it actually is

Love

Fun/Entertainment Experience28%+2.36

Great little toy

Good fun

Makes bath time SUPER FUN

Charging8%−0.07

it is handy to charge

It was real quick to charge

Fully charged it

Battery Life6%−0.04

Battery life is fine

Its rechargable battery powered

the battery seems to last very well

Water Resistance6%+0.16

Great toy and water resistant

it also has a pretty impressive spot of water too

It feels sturdy and safe, and being fully waterproof gives that extra peace of mind

Quality-Overall6%−0.06

Really well made

Excellent quality toy

Good quality

Return

1.4% Return rate 1% Fixable by listing

Functionality-Overall31%▇▅▅▅█▅

doesnt turn back on

Doesn't work

no longer works at all

Defective Material/Parts13%▄▅█▃▄▄
Durability12%▇▆█▅▃▄

Broke quickly

Broke after a few uses

broke almost immediately

Battery Inclusion11%▂▃▃█▄▆
Water Resistance7%█▅▃▄▃█

Awful - not waterproof

theres a constant gush of water

the floor is just completely wet due to the water

FAQ

Common Whale Bath Toy Sprinkler questions

Answered from the same tracked data.