Whack a Mole Game

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-33.3%

Conversion, latest week

2.7%

Market size, estimated

£46Ka year

Peak month

December12.0× the quietest month

Top search term

whack a mole game48K searches a year

Listings sell for £21.63 on average, from £13.45 to £37.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £21.63 that is £2K to £5K a year per listing.

Average price

£21.63inside the $15 to $100 sweet spot

Price range

£13.45–£37.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #227 within Baby & Toddler Toys. It carries 418 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

77%

Out of stock, average day

24.0%

Average rank

#227in Baby & Toddler Toys

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

418per listing

Listings tracked

13

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months