whack a mole game
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£21.63avg listing price — sweet spot $15–$100
Price range
Great£13.45–£37.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great417.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 77K searches
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, whack a mole game is a £46K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
whack a mole game market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 92%
- Out of stock
- 24.0%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
26
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- TEVO28%
- Juegos Mattel16%
- VATOS14%
- Guffawz14%
- Shayson9%
- hahaland9%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Top whack a mole game search terms
- whack a mole game48K/yr
- whack a mole14K/yr
- whack a mole game for toddlers11K/yr
- smash a mole game4K/yr
Top whack a mole game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TEVO Whack Game With Hammer - A Mole Bashing Classic Arcade Game For Kids
TEVO£13.454.5★884 rev
Mattel Games Whac-A-Mole Kids Arcade Game Ages 4+ 1-2 Players
Juegos Mattel£18.254.4★693 rev
VATOS Hammer Toy Mini Electronic Arcade Pounding Bench Coin game with 2 Hammers Toy Interactive Educational Developmental Game for Toddlers Kids Girls and Boys Age 3 4 5 6 Years Old
VATOS£20.984.3★1,065 rev
Guffawz Whack-a-Mole Game for Kids Interactive Hammer Toy with Lights & Sounds PK Mode with 2 Hammers Educational Pounding Game for Kids Ages 3-8 Gifts for Boys & Girls(Blue)
Guffawz£34.834.3★45 rev
hahaland Toddler Toys for Boys 5-6 Interactive Whack A Game Sound & Light
hahaland£20.384.3★375 rev
Newest
by launch date
HAWAJOK Whack Game With Hammer Whack A Mole Toy for Kids 3 4 5 6 7 8 Years Old Boys Girls Interactive Hammer Game with Sound Lights 2 Player Educational Toy for Boys Girls Multi-Language
HAWAJOK£16.451 rev
Guffawz 3-Player Whack Game Toy Mole with Lights & Sounds 3Modes&7Speed Levels LED Scoreboard Interactive Hammer Toy Educational Pounding Game for Kids Ages 3-10 Gifts for Boys & Girls
Guffawz£37.7166 rev
Guffawz Whack-a-Mole Game for Kids Interactive Hammer Toy with Lights & Sounds PK Mode with 2 Hammers Educational Pounding Game for Kids Ages 3-8 Gifts for Boys & Girls(Blue)
Guffawz£34.8345 rev
Whack a Mole Game Interactive Constructive Smack Moles Game Playmat
Shayson£16.5450 rev
Whack a Mole Game Interactive Constructive Smack Moles Game Playmat
Shayson£19.0350 rev
Trending
90-day click momentumHAWAJOK Whack Game With Hammer Whack A Mole Toy for Kids 3 4 5 6 7 8 Years Old Boys Girls Interactive Hammer Game with Sound Lights 2 Player Educational Toy for Boys Girls Multi-Language
HAWAJOK£16.455.0★
Whack a Mole Game Interactive Constructive Smack Moles Game Playmat
Shayson£16.544.1★
VATOS Hammer Toy Mini Electronic Arcade Pounding Bench Coin game with 2 Hammers Toy Interactive Educational Developmental Game for Toddlers Kids Girls and Boys Age 3 4 5 6 Years Old
VATOS£20.984.3★
Guffawz 3-Player Whack Game Toy Mole with Lights & Sounds 3Modes&7Speed Levels LED Scoreboard Interactive Hammer Toy Educational Pounding Game for Kids Ages 3-10 Gifts for Boys & Girls
Guffawz£37.714.2★
Mattel Games Whac-A-Mole Kids Arcade Game Ages 4+ 1-2 Players
Juegos Mattel£18.254.4★
What buyers say about whack a mole game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Game”
“Perfect gift”
“Well made and so interactive”
“Love this creative toy set”
“Overall this is reasonable value for money”
“It is durable enough to take a good smacking”
“The colours are bright and cheerful, and the whole toy has a solid feel to it”
“The buttons respond well and dont stick, and the base feels sturdy enough to handle enthusiastic tapping”
“The lights and sounds make it exciting, and the moles pop up fast enough to keep them focused without being too difficult”
What buyers complain about
“It broke the first time it was used”
“Had to return as not really fun for the recipient - they would probably find it upsetting”
“The first one I ordered did not have a battery cover it was missing”
“so storage is very difficult”
“The only reason that I have not given 5stars is that one the unit is assembled it can not be disassembled”
Top return reasons
Common questions
- Is whack a mole game profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the whack a mole game niche?
- 10 brands and 26 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in whack a mole game?
- Top complaints mined from reviews: Durability, Fun/Entertainment Experience, Battery Inclusion. The return rate is 1.0%.
- When does demand for whack a mole game peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the whack a mole game niche?
- Listings span £13.45–£37.71; the average listing price is £21.63 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.