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Werewolf Game

Fail

The top 5 products take 100% of clicks, so Werewolf Game is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£82K/yr71K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 17 sellers

Flapen Score

Werewolf Game against its category

The dotted line is the Toys & Games average. Past it, Werewolf Game is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werewolf Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Werewolf Game 71K times last year and spent an estimated £82K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
10.0%
Market size, estimated
£82Ka year
Peak month
December6.8× the quietest month
Top search term
werewolf game50K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £9.16 to £14.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £11.52 that is £6K to £9K a year per listing.

Average price
£11.52under the $15 to $100 sweet spot
Price range
£9.16–£14.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #460 within Games & Accessories. It carries 3,111 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#460in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,111per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Werewolf Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£33K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bezier Games31%
  • APOSTROPHE Games25%
  • Asmodee24%
  • Stellar Factory20%

Demand

Werewolf Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Werewolf Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • werewolf game50K/yr
  • werewolf card game11K/yr
  • wolf game3K/yr
  • werewolves game4K/yr
  • werewolf board game3K/yr

Reviews and returns

What reviews say buyers love and hate about Werewolf Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience65%

Fun all round

Excellent fun

Great game

Gifting Purpose12%

Great gift

A lovely gift

Quality-Overall8%

Good quality, value for money, fast delivery

Instructions/User Manual/Troubleshooting8%

Entertaining and easy to follow instructions

Rules are easy to follow

Trivia Games4%

From start to finish, the energy in the room was incredible, full of laughter, suspense, and lots of friendly accusations

Return

0.9% Return rate 8% Fixable by listing

Gifting Purpose25%▁▁█▁▁▁
Defective Material/Parts25%█▃▁▁▁▃
Value For Money17%▁▃▁▁█▁
Product Condition8%▁▁▁▁▁█
Ease Of Use8%▁▁▁█▁▁

FAQ

Common Werewolf Game questions

Answered from the same tracked data.