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Weighted Teddy

Fail

Buyers convert on only 1.0% of searches, so Weighted Teddy is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£150K/yr660K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
48%top-5 click share · 18 brands · 24 sellers

Flapen Score

Weighted Teddy against its category

The dotted line is the Toys & Games average. Past it, Weighted Teddy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weighted Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weighted Teddy 660K times last year and spent an estimated £150K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
660K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
1.0%
Market size, estimated
£150Ka year
Peak month
December3.5× the quietest month
Top search term
weighted teddy243K searches a year

02 · Price

A sale here is worth £22.91.

Listings sell for £22.91 on average, from £5.65 to £46.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £22.91 that is £0 to £2K a year per listing.

Average price
£22.91inside the $15 to $100 sweet spot
Price range
£5.65–£46.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #815 within Soft Toys. It carries 529 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
6.6%
Average rank
#815in Soft Toys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
35

04 · Newcomers

Amazon counts 5 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Weighted Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

17%

  • Mewaii37%
  • Wsndyjia16%
  • ODOXIA14%
  • Nuyiac8%
  • Kaelorae5%
  • Joyreal3%
  • Open — no brand owns it (12 brands, 17%)

Demand

Weighted Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Weighted Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted teddy243K/yr
  • weighted stuffed animal89K/yr
  • weighted plush63K/yr
  • weighted teddy for adults35K/yr
  • weighted15K/yr
  • weighted animals for adults29K/yr
  • weighted teddy for kids16K/yr
  • weighted toy19K/yr
  • weighted plush for adults19K/yr
  • weighted animal20K/yr

Reviews and returns

What reviews say buyers love and hate about Weighted Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy10%−0.06

Its heavier than expected at 2.3 kg

It is a little heavy as it has beans inside

I didnt think it was particularly heavy

Value For Money10%−0.05

at cheaper prices

Shame as it wasn't cheap

poor considering the price

Quality-Overall9%+0.14

the face of the cat was low quality

Low quality

very poor quality especially for kid to cuddle at night for sleep

Size-Overall7%−0.02

Short arms/legs

A lot bigger than I expected

It is also very small

Stitch/Finish/Polish6%−0.06

Poor stitching

But after 2 days the stitching came undone on the tummy so have to stitch it back together

Stitching came apart at the seams on day two

Love

Quality-Overall19%+0.14

Cute & great quality

The build quality is great

Excellent quality & perfectly calming

Soft Feel18%

Its very soft and fluffy

Soft toy

It's soft

Comfort-Overall9%+1.03

So comfortable

Its comfortable and easy to get on and off

really comforting to hold

Weight Light8%+0.37

the gentle weight provides a comforting

The weight is perfect

And it's slightly weighted

Value For Money7%−0.05

Well worth the money

Good value for money

Good value

Return

1.6% Return rate 46% Fixable by listing

Size-Overall34%▆▅█▇█▇

Short arms/legs

A lot bigger than I expected

It is also very small

Weight Heavy25%██▄▆▆▇

Its heavier than expected at 2.3 kg

It is a little heavy as it has beans inside

I didnt think it was particularly heavy

Advertised Vs Actual Product6%▆▇██▃▆

Item doesn't look much like the image

I maybe didn't read the product description enough

Misleading weight

Quality-Overall5%█▅▆▅▃▁

the face of the cat was low quality

Low quality

very poor quality especially for kid to cuddle at night for sleep

Comfort-Overall4%▁▆▅█▅▂

FAQ

Common Weighted Teddy questions

Answered from the same tracked data.