Wednesday Lego
FailThe top 5 brands take 100% of clicks, so Wednesday Lego is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £250K/yr216K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 136 sellers
Flapen Score
Wednesday Lego against its category
The dotted line is the Toys & Games average. Past it, Wednesday Lego is stronger. Inside it, weaker.
Market
The Wednesday Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wednesday Lego 216K times last year and spent an estimated £250K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £250Ka year
- Peak month
- December12.5× the quietest month
- Top search term
- wednesday lego125K searches a year
02 · Price
A sale here is worth £31.21.
Listings sell for £31.21 on average, from £14.58 to £49.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £31.21 that is £23K to £31K a year per listing.
- Average price
- £31.21inside the $15 to $100 sweet spot
- Price range
- £14.58–£49.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,402 within Building & Construction Toys. It carries 981 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #1,402in Building & Construction Toys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 981per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Wednesday Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Wednesday Black Dahlia Flower Toy - Opening Play and Display Model with 2 Mini Dolls & Accessories - Gift for 9+ Year Old Girls Boys & TV Show Fans - 76784
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 1,027
- Age
- 12mo ago
LEGO Wednesday Things Apartment - Play & Display Toy with an Enid Mini Doll and Thing Figure plus Accessories - Gift for 10+ Year Old Girls Boys & Teenage TV Show Fans - 76785
- Price
- £49.81
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 10mo ago
LEGO Wednesday Addams Figure Set Collectible Building Toy for Kids Includes 2 Faces & Outfits plus Classic Character Thing for Creative Role Play Birthday Gift for Girls and Boys 76780
- Price
- £32.65
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 1y ago
LEGO Wednesday & Enids Dorm Room Set Collectible Nevermore Academy Building toy with 4 Minidoll Character Figures for Creative Independent Play Gift for Kids Girls & Boys 76781
- Price
- £46.99
- Rating
- 4.7/5
- Reviews
- 405
- Age
- 1y ago
LEGO | Disney Sallys Flowerpot Toy - DIY Bedroom Decor w/ 2 Artificial Flowers a Mini Doll & Accessories - Birthday Gift for 9+ Year Old Girls & The Nightmare Before Christmas Fans - 43288
- Price
- £31.93
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 5mo ago
Trending
90-day click momentumLEGO | Disney Sallys Flowerpot Toy - DIY Bedroom Decor w/ 2 Artificial Flowers a Mini Doll & Accessories - Birthday Gift for 9+ Year Old Girls & The Nightmare Before Christmas Fans - 43288
- Price
- £31.93
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 5mo ago
LEGO Brickheadz 40750 Wednesday & Enid Age 10+
- Price
- £27.61
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
Light Kit Compatible with Lego 76781 Wednesday & Enids Dorm Room
- Price
- £21.65
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 1y ago
LEGO Wednesday Things Apartment - Play & Display Toy with an Enid Mini Doll and Thing Figure plus Accessories - Gift for 10+ Year Old Girls Boys & Teenage TV Show Fans - 76785
- Price
- £49.81
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 10mo ago
LEGO Wednesday Black Dahlia Flower Toy - Opening Play and Display Model with 2 Mini Dolls & Accessories - Gift for 9+ Year Old Girls Boys & TV Show Fans - 76784
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 1,027
- Age
- 12mo ago
Newest
by launch dateLEGO | Disney Sallys Flowerpot Toy - DIY Bedroom Decor w/ 2 Artificial Flowers a Mini Doll & Accessories - Birthday Gift for 9+ Year Old Girls & The Nightmare Before Christmas Fans - 43288
- Price
- £31.93
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 5mo ago
LEGO Wednesday Things Apartment - Play & Display Toy with an Enid Mini Doll and Thing Figure plus Accessories - Gift for 10+ Year Old Girls Boys & Teenage TV Show Fans - 76785
- Price
- £49.81
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 10mo ago
LEGO Wednesday Black Dahlia Flower Toy - Opening Play and Display Model with 2 Mini Dolls & Accessories - Gift for 9+ Year Old Girls Boys & TV Show Fans - 76784
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 1,027
- Age
- 12mo ago
LEGO Brickheadz 40750 Wednesday & Enid Age 10+
- Price
- £27.61
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
LEGO Wednesday Addams Figure Set Collectible Building Toy for Kids Includes 2 Faces & Outfits plus Classic Character Thing for Creative Role Play Birthday Gift for Girls and Boys 76780
- Price
- £32.65
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
136
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- LEGO95%
- Monster High3%
- BrickBling2%
- Open — no brand owns it (0%)
Demand
Wednesday Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.5×
Search terms
Top Wednesday Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wednesday lego125K/yr
- lego wednesday61K/yr
- wednesday addams lego16K/yr
- wednesday lego set10K/yr
- lego wednesday addams4K/yr
Reviews and returns
What reviews say buyers love and hate about Wednesday Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke quickly
they still came off
The legs snapped
changing prices is disappointing
this feels significantly overpriced for what you get
the price is hard to justify
it was a bit hard to put together
It took me roughly an hour to build
took me a couple of hours to put together
Poor quality
after a few plays poor quality for the price
This is not a play doll
Not a toy
Love
Excellent product worth every penny
Price is great
Excellent value
Nicely designed Lego kit
Its a great build
enjoyed building it
perfect for a gift
an excellent gift
Great present for my daughter
This really was a fun build
A good fun set
Great fun
looks lovely once finished
The set is good quality. like most LEGO
Good quality
Return
1.1% Return rate 0% Fixable by listing
changing prices is disappointing
this feels significantly overpriced for what you get
the price is hard to justify
Broke quickly
they still came off
The legs snapped
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wednesday Lego questions
Answered from the same tracked data.