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Wednesday Addams Dress Kids

Fail

Demand is soft, at -88.9% this quarter, so Wednesday Addams Dress Kids is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£87K/yr611K searches / yr
90-day growth
-88.9%search demand this quarter
Competition
42%top-5 click share · 23 brands · 58 sellers

Flapen Score

Wednesday Addams Dress Kids against its category

The dotted line is the Toys & Games average. Past it, Wednesday Addams Dress Kids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday Addams Dress Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wednesday Addams Dress Kids 611K times last year and spent an estimated £87K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
-88.9%
Conversion, latest week
0.8%
Market size, estimated
£87Ka year
Peak month
October179.1× the quietest month
Top search term
wednesday addams costume351K searches a year

02 · Price

A sale here is worth £17.71.

Listings sell for £17.71 on average, from £7.25 to £29.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.71 that is £2K to £4K a year per listing.

Average price
£17.71inside the $15 to $100 sweet spot
Price range
£7.25–£29.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #2,641 within Fancy Dress. It carries 125 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
19.8%
Average rank
#2,641in Fancy Dress
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wednesday Addams Dress Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

58

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

42%

Top 20: 85%

Open market

29%

  • Berich36%
  • Kavoc8%
  • LVCBL8%
  • LUYANA7%
  • Carreuty6%
  • A2Z 4 Kids5%

Demand

Wednesday Addams Dress Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 179.1×

Search terms

Top Wednesday Addams Dress Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wednesday addams costume351K/yr
  • wednesday costume41K/yr
  • wednesday dress11K/yr
  • wednesday addams dress14K/yr
  • wednesday costume kids25K/yr
  • wednesday addams fancy dress20K/yr
  • wednesday addams costume kids57K/yr
  • wednesday adams costume13K/yr
  • wednesday addams costume child15K/yr
  • wednesday outfit8K/yr

Reviews and returns

What reviews say buyers love and hate about Wednesday Addams Dress Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.24

The belt is too big for a child

Too small

Quality-Overall27%+3.10

Very poor quality

Poorly quality

product is poor

Value For Money10%−0.05

Paid 23 £ for this

Ease Of Use10%−0.10

Very hard to recommend

Upholstery/Fabric Quality7%−0.07

the fabric started tearing almost immediately

Love

Quality-Overall47%+3.10

Its a good quality costume

Good quality

Amazing product

Material Quality16%−0.10

The material is very simple

Quality: The material feels durable and well-made, not thin or flimsy like some costumes can be

the material is lovely

Size-Overall11%−0.24

The sizing was accurate, which made ordering easy and stress-free

Product looks good, fits nicely

The fit is true to size

Add-Ons/Attachments6%+0.77

good accessories

The accessories included are a great bonus

Scratch Resistance3%+0.40

Soft not scratchy

Return

5.8% Return rate 74% Fixable by listing

Size-Overall72%▁█▆▇▆▁

The belt is too big for a child

Too small

Quality-Overall12%▁▁▆█▁▁

Very poor quality

Poorly quality

product is poor

Material Quality5%▁▁█▁▁▁
Stitch/Finish/Polish4%▁▁█▁▁▁

The stitching came apart

Comfort-Overall1%▁▁█▁▁▁

FAQ

Common Wednesday Addams Dress Kids questions

Answered from the same tracked data.