Wednesday Addams

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-44.0%

Conversion, latest week

2.4%

Market size, estimated

£40Ka year

Peak month

October59.6× the quietest month

Top search term

wednesday doll67K searches a year

Listings sell for £18.11 on average, from £6.81 to £31.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £18.11 that is £5K to £9K a year per listing.

Average price

£18.11inside the $15 to $100 sweet spot

Price range

£6.81–£31.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

£5K–£9K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #474 within Dolls & Accessories. It carries 1,983 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#474in Dolls & Accessories

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,983per listing

Listings tracked

10

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months