wednesday addams
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£18.11avg listing price — sweet spot $15–$100
Price range
Good£6.81–£31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,983.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 91K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wednesday addams is a £40K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wednesday addams market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #474
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
160
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Monster High85%
- MINIX4%
- Posh Paws3%
- LEGO3%
- Kidrobot2%
- Squishmallows2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 59.6×
Top wednesday addams products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monster High x Wednesday Addams Doll
Monster High£24.494.7★5,433 rev
Monster High x Wednesday Doll RaveN Wednesday Addams
Monster High£31.204.7★5,433 rev
Monster High x Wednesday Morticia Addams Doll
Monster High£27.964.8★1,224 rev
Monster High x Wednesday Bianca Barclay Doll
Monster High£15.874.8★1,224 rev
Bandai Minix Wednesday Addams Model Collectable Wednesday Figure From The Wednesday TV Series Bandai Minix Wednesday Toys Range Collect Your Favourite Wednesday Figures From The Series
MINIX£10.104.6★3,539 rev
Newest
by launch dateMonster High x Wednesday Morticia Addams Doll
Monster High£27.961,224 rev
Monster High x Wednesday Bianca Barclay Doll
Monster High£15.871,224 rev
Squishmallows Original 8-Inch Wednesday in Uniform | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
Squishmallows£6.8134 rev
LEGO Wednesday Black Dahlia Flower Toy - Opening Play and Display Model with 2 Mini Dolls & Accessories - Gift for 9+ Year Old Girls Boys & TV Show Fans - 76784
LEGO£14.581,027 rev
Monster High x Wednesday Doll RaveN Wednesday Addams
Monster High£31.205,433 rev
Trending
90-day click momentumMonster High x Wednesday Morticia Addams Doll
Monster High£27.964.8★
Squishmallows Original 8-Inch Wednesday in Uniform | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
Squishmallows£6.814.6★
Wednesday 12.5 (32cm) Wednesday Addams in Nevermore School Uniform Doll Plush Soft Toy
Posh Paws£14.104.8★
LEGO Wednesday Black Dahlia Flower Toy - Opening Play and Display Model with 2 Mini Dolls & Accessories - Gift for 9+ Year Old Girls Boys & TV Show Fans - 76784
LEGO£14.584.8★
Bandai Minix Wednesday Addams Model Collectable Wednesday Figure From The Wednesday TV Series Bandai Minix Wednesday Toys Range Collect Your Favourite Wednesday Figures From The Series
MINIX£10.104.6★
What buyers say about wednesday addams
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product worth every penny”
“Very good quality arrived safely”
“Goes with my collection”
“Lovely present”
“Beautifully crafted”
“Great fun”
“Good as described”
“The instructions were clear”
“Good price and easy to assemble”
“it looks great on display”
What buyers complain about
“changing prices is disappointing”
“Broke quickly”
“Bad quality”
“it aint sticking”
“This is not a play doll”
Top return reasons
Common questions
- Is wednesday addams profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (28/100).
- How competitive is the wednesday addams niche?
- 6 brands and 160 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in wednesday addams?
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 1.1%.
- When does demand for wednesday addams peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 59.6× the quietest.
- What does it cost to enter the wednesday addams niche?
- Listings span £6.81–£31.20; the average listing price is £18.11 (sweet spot $15–$100). The average incumbent carries 1,983 reviews — the moat a new listing must climb.