How competitive is the Waterproof Uno niche on Amazon United Kingdom?

2 brands and 84 sellers compete in Waterproof Uno on Amazon United Kingdom. The top 5 Waterproof Uno products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Waterproof Uno?

Waterproof Uno buyers on Amazon United Kingdom complain most about Water Resistance, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Waterproof Uno niche?

Waterproof Uno sells for £11.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.92–£17.17. The average incumbent carries 9,897 reviews — the moat a new listing must climb.

Waterproof Uno

a concentrated shelf (top 5 take 100% of clicks) — Waterproof Uno doesn't clear our bar today.

Signals Trending

Flapen Score

Skip it

This niche Category average

Is Waterproof Uno profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Uno is a £138K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.

Waterproof Uno: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +236.7% over the last 90 days and 10.9% of searches end in a purchase.

£138K

revenue / yr

Units sold / yr8K

Search volume / yr+236.7%106K

Conversion rate10.9%

Avg price£11.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 84

Top-5 product click share100%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Top Waterproof Uno products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Games UNO H2O to Go Water resistant cards 2-10 players Ages 7+

Price: £9.80
Rating: 4.5/5
Reviews: 10,895
Age: 21y ago

UNO Splash Card Game 108 durable waterproof plastic cards plus clip. Makes a Great Gift for Ages 7 and older

Price: £17.17
Rating: 4.6/5
Reviews: 16,959
Age: 11y ago

Asmodee | Dobble Waterproof | Fun Family Card Game | Fast-Paced Observation Game | 15 Min Playtime | 2-8 Players | Ages 6 and up | Tin Box & 55 Cards

Price: £8.92
Rating: 4.7/5
Reviews: 1,836
Age: 9y ago

Newest

by launch date

Asmodee | Dobble Waterproof | Fun Family Card Game | Fast-Paced Observation Game | 15 Min Playtime | 2-8 Players | Ages 6 and up | Tin Box & 55 Cards

Price: £8.92
Rating: 4.7/5
Reviews: 1,836
Age: 9y ago

UNO Splash Card Game 108 durable waterproof plastic cards plus clip. Makes a Great Gift for Ages 7 and older

Price: £17.17
Rating: 4.6/5
Reviews: 16,959
Age: 11y ago

Mattel Games UNO H2O to Go Water resistant cards 2-10 players Ages 7+

Price: £9.80
Rating: 4.5/5
Reviews: 10,895
Age: 21y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Juegos Mattel95%
Asmodee5%
Open — no brand owns it (0%)

Waterproof Uno demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR10.9%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews9,897Avg BSR#197

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Top Waterproof Uno search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

waterproof uno38K/yr +246.1%8.8% conv.
waterproof uno cards13K/yr +300.9%10.4% conv.
uno waterproof cards12K/yr +218.5%9.6% conv.
uno h2010K/yr +161.9%8.4% conv.
uno splash8K/yr +130.4%7.7% conv.
waterproof uno cards uk5K/yr +329.8%12.9% conv.
water uno5K/yr +389.4%6.4% conv.
uno waterproof4K/yr +221.0%7.2% conv.
uno h2o4K/yr +106.8%7.9% conv.
water proof uno2K/yr +297.1%7.7% conv.

What reviews say buyers love and hate about Waterproof Uno

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall33%

“excellent quality came with a we drawstring pool bag”

Water Resistance33%

“Amazing game waterproof”

Fun/Entertainment Experience17%

“Easy to play for kids”

Portability8%

“A welcome addition to my family travel bag”

Ease Of Use8%

“Easy to play for kids”

What buyers complain about

100% of reviews

Water Resistance67%

“Do not float in water as per advert”

Advertised Vs Actual Product33%

“Not as advertised”

Waterproof Uno return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

27%

2Grip

17%

3Quality-Overall

10%

4Product Condition

5Thin

Common Waterproof Uno questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Uno 46/100 on Amazon United Kingdom — Skip it. The niche generates £138K/yr across 3 tracked products. Search demand moved +236.7% over the last 90 days.