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Waterproof Uno

Fail

The top 5 products take 100% of clicks, so Waterproof Uno is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£138K/yr106K searches / yr
90-day growth
+236.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 84 sellers

Flapen Score

Waterproof Uno against its category

The dotted line is the Toys & Games average. Past it, Waterproof Uno is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Uno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Uno 106K times last year and spent an estimated £138K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +236.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+236.7%
Conversion, latest week
10.9%
Market size, estimated
£138Ka year
Peak month
August7.2× the quietest month
Top search term
waterproof uno38K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £8.92 to £17.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At £11.96 that is £36K to £48K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£8.92–£17.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
3,000–4,000
Revenue per listing a year
£36K–£48K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Games & Accessories. It carries 9,897 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,897per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Waterproof Uno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£138K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel95%
  • Asmodee5%
  • Open — no brand owns it (0%)

Demand

Waterproof Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Search terms

Top Waterproof Uno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof uno38K/yr
  • waterproof uno cards13K/yr
  • uno waterproof cards12K/yr
  • uno h2010K/yr
  • uno splash8K/yr
  • waterproof uno cards uk5K/yr
  • water uno5K/yr
  • uno waterproof4K/yr
  • uno h2o4K/yr
  • water proof uno2K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Uno

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance67%−0.23

Do not float in water as per advert

Water go in useless

Advertised Vs Actual Product33%−0.14

Not as advertised

Love

Quality-Overall33%+2.62

excellent quality came with a we drawstring pool bag

Great, fab quality

Water Resistance33%−0.23

Amazing game waterproof

Amazing we love Dobble so this was a must on holiday and hotel stay and kept 5 year old entertained and because there waterproof perfect for pool and excellent quality came with a we drawstring pool bag and fun for all age groups plenty of fun had

Fun/Entertainment Experience17%+1.17

Easy to play for kids

adults a like

Amazing we love Dobble so this was a must on holiday and hotel stay and kept 5 year old entertained and because there waterproof perfect for pool and excellent quality came with a we drawstring pool bag and fun for all age groups plenty of fun had

Portability8%+0.56

A welcome addition to my family travel bag

Ease Of Use8%+0.56

Easy to play for kids

Return

0.3% Return rate 28% Fixable by listing

Size-Overall27%▁▁▁▁█▇
Grip17%▁▁▁▁█▄
Quality-Overall10%
Product Condition8%▁▁▁▁▁█
Thin8%▁█▁▁▁▁

FAQ

Common Waterproof Uno questions

Answered from the same tracked data.