Is waterproof uno profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 3 tracked products. 90-day search growth is +236.7%. Flapen's verdict: Skip it (46/100).

How competitive is the waterproof uno niche?

2 brands and 84 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in waterproof uno?

Top complaints mined from reviews: Water Resistance, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for waterproof uno peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 7.2× the quietest.

What does it cost to enter the waterproof uno niche?

Listings span £8.92–£17.17; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 9,897 reviews — the moat a new listing must climb.

waterproof uno

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+236.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good£11.96

avg listing price — sweet spot $15–$100

Market size

Okay£138K

£138K/yr · 106K searches

Price range

Okay£8.92–£17.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,896.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, waterproof uno is a £138K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

waterproof uno market data

Units sold / yr: 6K–8K; avg 3,000–4,000/product
Revenue / yr: £72K–£96K; units × avg price
Conversion rate: 10.9%
Avg BSR: #197
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Juegos Mattel95%
Asmodee5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +236.7% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Open Trend

Top waterproof uno search terms

waterproof uno38K/yr +246.1%8.8% conv.
waterproof uno cards13K/yr +300.9%10.4% conv.
uno waterproof cards12K/yr +218.5%9.6% conv.
uno h2010K/yr +161.9%8.4% conv.
uno splash8K/yr +130.4%7.7% conv.
waterproof uno cards uk5K/yr +329.8%12.9% conv.
water uno5K/yr +389.4%6.4% conv.
uno waterproof4K/yr +221.0%7.2% conv.
uno h2o4K/yr +106.8%7.9% conv.
water proof uno2K/yr +297.1%7.7% conv.

All search terms

Top waterproof uno products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games UNO H2O to Go Water resistant cards 2-10 players Ages 7+

Juegos Mattel£9.804.5★10,895 rev

UNO Splash Card Game 108 durable waterproof plastic cards plus clip. Makes a Great Gift for Ages 7 and older

Juegos Mattel£17.174.6★16,959 rev

Asmodee£8.924.7★1,836 rev

Newest

by launch date

Asmodee£8.921,836 rev

9y ago

UNO Splash Card Game 108 durable waterproof plastic cards plus clip. Makes a Great Gift for Ages 7 and older

Juegos Mattel£17.1716,959 rev

11y ago

Mattel Games UNO H2O to Go Water resistant cards 2-10 players Ages 7+

Juegos Mattel£9.8010,895 rev

21y ago

What buyers say about waterproof uno

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“excellent quality came with a we drawstring pool bag”

Water Resistance33%

“Amazing game waterproof”

Fun/Entertainment Experience17%

“Easy to play for kids”

Portability8%

“A welcome addition to my family travel bag”

Ease Of Use8%

“Easy to play for kids”

What buyers complain about

Water Resistance67%

“Do not float in water as per advert”

Advertised Vs Actual Product33%

“Not as advertised”

Top return reasons

Size-Overall27%

Grip17%

Quality-Overall10%

Product Condition8%

Thin8%

Water Resistance6%

Adhesion/Stickiness6%

Gifting Purpose4%

Durability4%

Scratch Resistance4%

Common questions

Is waterproof uno profitable to sell on Amazon United Kingdom?: The niche generates £138K/yr across 3 tracked products. 90-day search growth is +236.7%. Flapen's verdict: Skip it (46/100).
How competitive is the waterproof uno niche?: 2 brands and 84 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in waterproof uno?: Top complaints mined from reviews: Water Resistance, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for waterproof uno peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 7.2× the quietest.
What does it cost to enter the waterproof uno niche?: Listings span £8.92–£17.17; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 9,897 reviews — the moat a new listing must climb.