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Waterproof Uno

Fail

The top 5 products take 100% of clicks, so Waterproof Uno is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£138K/yr106K searches / yr
90-day growth
+236.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 84 sellers

Flapen Score

Waterproof Uno against its category

The dotted line is the Toys & Games average. Past it, Waterproof Uno is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Uno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Uno 106K times last year and spent an estimated £138K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +236.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+236.7%
Conversion, latest week
10.9%
Market size, estimated
£138Ka year
Peak month
August7.2× the quietest month
Top search term
waterproof uno38K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £8.92 to £17.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At £11.96 that is £36K to £48K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£8.92–£17.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
3,000–4,000
Revenue per listing a year
£36K–£48K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Games & Accessories. It carries 9,897 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,897per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Waterproof Uno products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£138K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

84

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel95%
  • Asmodee5%
  • Open — no brand owns it (0%)

Demand

Waterproof Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Search terms

Top Waterproof Uno search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof uno38K/yr
  • waterproof uno cards13K/yr
  • uno waterproof cards12K/yr
  • uno h2010K/yr
  • uno splash8K/yr
  • waterproof uno cards uk5K/yr
  • water uno5K/yr
  • uno waterproof4K/yr
  • uno h2o4K/yr
  • water proof uno2K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Uno

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Water Resistance”
0.3%of orders come back
“Do not float in water as per advert”
A buyer, on “Water Resistance”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Waterproof Uno questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data