Water Toys for Kids Outdoor

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +555.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

+555.4%

Conversion, latest week

1.5%

Market size, estimated

£30Ka year

Top search term

garden water toys39K searches a year

Listings sell for £21.27 on average, from £2.51 to £76.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £21.27 that is £0 to £2K a year per listing.

Average price

£21.27inside the $15 to $100 sweet spot

Price range

£2.51–£76.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #147 within Sports Toys & Outdoor. It carries 2,302 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

9.9%

Average rank

#147in Sports Toys & Outdoor

Average rating

3.83 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,302per listing

Listings tracked

42

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

28 months