Water Toys

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +213.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months

269K

Growth, 90 days vs prior 90

+213.7%

Conversion, latest week

2.9%

Market size, estimated

£91Ka year

Peak month

May6.7× the quietest month

Top search term

water toys122K searches a year

Listings sell for £11.57 on average, from £2.51 to £76.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price

£11.57under the $15 to $100 sweet spot

Price range

£2.51–£76.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #53 within Baby & Toddler Toys. It carries 2,458 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#53in Baby & Toddler Toys

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,458per listing

Listings tracked

40

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

29 months