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Water Squirter

Pass

Water Squirter scores 65 out of 100, a Pass. Shoppers spend $48K a year here, search demand grew +729.6% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 44
Market size
£48K/yr78K searches / yr
90-day growth
+729.6%search demand this quarter
Competition
52%top-5 click share · 20 brands · 21 sellers

Flapen Score

Water Squirter against its category

The dotted line is the Toys & Games average. Past it, Water Squirter is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Squirter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Squirter 78K times last year and spent an estimated £48K. The top 5 brands take 64% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +729.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+729.6%
Conversion, latest week
7.1%
Market size, estimated
£48Ka year
Top search term
water squirter18K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £5.27 to £18.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.78 that is £878 to £2K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£5.27–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£878–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #104 within Sports Toys & Outdoor. It carries 109 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#104in Sports Toys & Outdoor
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
109per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Water Squirter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

31%

  • edealing26%
  • Lehoo Castle17%
  • HONGCI11%
  • Elovien6%
  • CPKONUUIP5%
  • SULOLI5%

Search terms

Top Water Squirter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water squirter18K/yr
  • foam water squirter15K/yr
  • water squirter for kids9K/yr
  • water shooters for kids7K/yr
  • foam water gun7K/yr
  • water shooters6K/yr
  • water shooter7K/yr
  • water squirters7K/yr
  • water squirter toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Water Squirter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.28

Breaks easily

Broken

Broke on the 1st use

Size-Overall18%−0.15

Small with a short range

These were bigger than expected

Small size

Quality-Overall8%−0.04

These super soakers were really terrible quality

Rubbish

Poor Quality

Strength5%−0.05

They are not very sturdy at all

A bit flimsy

Not super powerful

Value For Money3%−0.01

Thought that they were expensive for what they were

£14.99 for the pack of 12 is a bit steep considering there size

Not great value

Love

Fun/Entertainment Experience26%+2.04

Fun to use

Fun and Easy to Use

Fun for kids

Ease Of Use11%+0.92

Easy to use

Easy to fill

easy to hold

Value For Money7%−0.01

Good value

Well worth it

Good value for money

Quality-Overall7%−0.04

Excellent product

The build quality is excellent

are well made

Weight Light5%+0.42

Very light and easy for small hands to hold

The guns are lightweight

Lightweight and Comfortable

Return

0.4% Return rate 45% Fixable by listing

Size-Overall41%▁▁▁▅██

Small with a short range

These were bigger than expected

Small size

Durability23%▁▁▁▃██

Breaks easily

Broken

Broke on the 1st use

Quality-Overall11%▁▁█▃▁▂

These super soakers were really terrible quality

Rubbish

Poor Quality

Defective Material/Parts8%▁▁▁▁█▄
Functionality-Overall3%▁▁▁█▂▃

FAQ

Common Water Squirter questions

Answered from the same tracked data.