Water Squirter
PassWater Squirter scores 65 out of 100, a Pass. Shoppers spend $48K a year here, search demand grew +729.6% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 65 / 100Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 4465
- Market size
- £48K/yr78K searches / yr
- 90-day growth
- +729.6%search demand this quarter
- Competition
- 52%top-5 click share · 20 brands · 21 sellers
Flapen Score
Water Squirter against its category
The dotted line is the Toys & Games average. Past it, Water Squirter is stronger. Inside it, weaker.
Market
The Water Squirter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Squirter 78K times last year and spent an estimated £48K. The top 5 brands take 64% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +729.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +729.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £48Ka year
- Top search term
- water squirter18K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £5.27 to £18.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.78 that is £878 to £2K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £5.27–£18.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £878–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #104 within Sports Toys & Outdoor. It carries 109 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #104in Sports Toys & Outdoor
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 109per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Water Squirter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
4pcs Colorful Childrens Water Gun Series Smoked Pull Type EVA Foam Drawn Water Gun
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 824
- Age
- 9y ago

Lehoo Castle Foam Mini Water Guns for Kids 12 Pcs Water Pistols Outdoor Toys Push Pull Type Garden Water Toys for Summer Games Water Squirter Swimming Pool Beach Toys for Boys Girls
- Price
- £10.08
- Rating
- 4.1/5
- Reviews
- 219
- Age
- 10mo ago

Lehoo Castle Water Gun Water Pistol Foam 16 Pcs Swimming Pool Toys
- Price
- £11.17
- Rating
- 3.8/5
- Reviews
- 198
- Age
- 1y ago

Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
- Price
- £8.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

SULOLI Foam Water Pistol 6PCS Super Fun Water Guns for Kids Water Blaster Summer Swimming Pool Toy Water Squirter Shooter Water Fighting Toy for Kids Adults
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 3y ago
Trending
90-day click momentum
4Pcs Firework Water Guns for Kids High Pressure Pull-Out Water Blaster
- Price
- £8.72
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1y ago

Elovien Water Guns for Kids 4 Pack Water Pistols 35 ft Range Water Shooters Soaker Blaster Beach Swimming Pool Fight Water Squirter Garden Summer Outdoor Water Toys
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 6mo ago

Dubydu 4PCS Firework Water Gun for Kids & Adults Firework Style Water Squirter High Pressure Pull-Out Water Blaster Fireworks Effect Water Spray Toy for Pool Beach Backyard Summer Water Fight
- Price
- £10.48
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 4mo ago

Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
- Price
- £8.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Newest
by launch date
Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago

Water Guns for Kids - 6 Pack Water Blaster Soaker Pool Toys for Boys Girls
- Price
- £7.84
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 3mo ago

Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
- Price
- £8.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

Dubydu 4PCS Firework Water Gun for Kids & Adults Firework Style Water Squirter High Pressure Pull-Out Water Blaster Fireworks Effect Water Spray Toy for Pool Beach Backyard Summer Water Fight
- Price
- £10.48
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 4mo ago

8 Pack Push Pull Water Gun for Kids Toddlers EVA Foam Water Pistol Set Safe Water Toys for Children Outdoor Summer Pool Toys for Boys Girls Beach Garden Party Supplies
- Price
- £7.14
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
31%
- edealing26%
- Lehoo Castle17%
- HONGCI11%
- Elovien6%
- CPKONUUIP5%
- SULOLI5%
Search terms
Top Water Squirter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water squirter18K/yr
- foam water squirter15K/yr
- water squirter for kids9K/yr
- water shooters for kids7K/yr
- foam water gun7K/yr
- water shooters6K/yr
- water shooter7K/yr
- water squirters7K/yr
- water squirter toys2K/yr
Reviews and returns
What reviews say buyers love and hate about Water Squirter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Broken
Broke on the 1st use
Small with a short range
These were bigger than expected
Small size
These super soakers were really terrible quality
Rubbish
Poor Quality
They are not very sturdy at all
A bit flimsy
Not super powerful
Thought that they were expensive for what they were
£14.99 for the pack of 12 is a bit steep considering there size
Not great value
Love
Fun to use
Fun and Easy to Use
Fun for kids
Easy to use
Easy to fill
easy to hold
Good value
Well worth it
Good value for money
Excellent product
The build quality is excellent
are well made
Very light and easy for small hands to hold
The guns are lightweight
Lightweight and Comfortable
Return
0.4% Return rate 45% Fixable by listing
Small with a short range
These were bigger than expected
Small size
Breaks easily
Broken
Broke on the 1st use
These super soakers were really terrible quality
Rubbish
Poor Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Squirter questions
Answered from the same tracked data.









