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Water Squirter

Pass

Water Squirter scores 65 out of 100, a Pass. Shoppers spend an estimated $48K a year here, search demand grew +729.6% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
65
65 / 100
Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 44
Market size
£48K/yr78K searches / yr
90-day growth
+729.6%search demand this quarter
Competition
52%top-5 click share · 20 brands · 21 sellers

Flapen Score

Water Squirter against its category

The dotted line is the Toys & Games average. Past it, Water Squirter is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Squirter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Squirter 78K times last year and spent an estimated £48K. The top 5 brands take 64% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +729.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+729.6%
Conversion, latest week
7.1%
Market size, estimated
£48Ka year
Top search term
water squirter18K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £5.27 to £18.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.78 that is £878 to £2K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£5.27–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£878–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #104 within Sports Toys & Outdoor. It carries 109 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#104in Sports Toys & Outdoor
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
109per listing
Listings tracked
25

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Water Squirter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

21

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 93%

Open market

31%

  • edealing26%
  • Lehoo Castle17%
  • HONGCI11%
  • Elovien6%
  • CPKONUUIP5%
  • SULOLI5%

Search terms

Top Water Squirter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • water squirter18K/yr
  • foam water squirter15K/yr
  • water squirter for kids9K/yr
  • water shooters for kids7K/yr
  • foam water gun7K/yr
  • water shooters6K/yr
  • water shooter7K/yr
  • water squirters7K/yr
  • water squirter toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Water Squirter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Durability”
0.4%of orders come back
“Breaks easily”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Water Squirter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data