water squirter
Worth a lookShows demand growing +729.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+729.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great108.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.27–£18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, water squirter is a £48K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
water squirter market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 8.2%
- Avg brand age
- 22 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
31%
- edealing26%
- Lehoo Castle17%
- HONGCI11%
- Elovien6%
- CPKONUUIP5%
- SULOLI5%
Top water squirter search terms
- water squirter18K/yr
- foam water squirter15K/yr
- water squirter for kids9K/yr
- water shooters for kids7K/yr
- foam water gun7K/yr
- water shooters6K/yr
- water shooter7K/yr
- water squirters7K/yr
- water squirter toys2K/yr
Top water squirter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4pcs Colorful Childrens Water Gun Series Smoked Pull Type EVA Foam Drawn Water Gun
edealing£7.574.2★824 rev
Lehoo Castle Foam Mini Water Guns for Kids 12 Pcs Water Pistols Outdoor Toys Push Pull Type Garden Water Toys for Summer Games Water Squirter Swimming Pool Beach Toys for Boys Girls
Lehoo Castle£10.084.1★219 rev
Lehoo Castle Water Gun Water Pistol Foam 16 Pcs Swimming Pool Toys
Lehoo Castle£11.173.8★198 rev
Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
CPKONUUIP£8.574.0★6 rev
SULOLI Foam Water Pistol 6PCS Super Fun Water Guns for Kids Water Blaster Summer Swimming Pool Toy Water Squirter Shooter Water Fighting Toy for Kids Adults
SULOLI£7.384.5★148 rev
Newest
by launch date
Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach
BULAWAN£8.3311 rev
Water Guns for Kids - 6 Pack Water Blaster Soaker Pool Toys for Boys Girls
JOYSINTOY£7.8434 rev
Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
CPKONUUIP£8.576 rev
Dubydu 4PCS Firework Water Gun for Kids & Adults Firework Style Water Squirter High Pressure Pull-Out Water Blaster Fireworks Effect Water Spray Toy for Pool Beach Backyard Summer Water Fight
Dubydu£10.4843 rev
8 Pack Push Pull Water Gun for Kids Toddlers EVA Foam Water Pistol Set Safe Water Toys for Children Outdoor Summer Pool Toys for Boys Girls Beach Garden Party Supplies
Vauxe£7.144 rev
Trending
90-day click momentum
4Pcs Firework Water Guns for Kids High Pressure Pull-Out Water Blaster
COLEESON£8.723.3★
Elovien Water Guns for Kids 4 Pack Water Pistols 35 ft Range Water Shooters Soaker Blaster Beach Swimming Pool Fight Water Squirter Garden Summer Outdoor Water Toys
Elovien£9.814.5★
Dubydu 4PCS Firework Water Gun for Kids & Adults Firework Style Water Squirter High Pressure Pull-Out Water Blaster Fireworks Effect Water Spray Toy for Pool Beach Backyard Summer Water Fight
Dubydu£10.483.9★
Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach
BULAWAN£8.334.6★
Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
CPKONUUIP£8.574.0★
What buyers say about water squirter
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to use”
“Easy to use”
“Good value”
“Excellent product”
“Very light and easy for small hands to hold”
“Good water blaster”
“The colours are very accurate”
“Durable and sturdy materials”
“easy to shoot”
“works well”
What buyers complain about
“Breaks easily”
“Small with a short range”
“These super soakers were really terrible quality”
“They are not very sturdy at all”
“Thought that they were expensive for what they were”
“Glue leaking”
“One of the water guns broke within 15 min of using it”
“Just a shame the glue didn't hold up”
“I was expecting items much bigger judging by the pictures in the advert of children playing with these toys”
“it didn't stop it working at all just meant was slightly more awkward to grip”
Top return reasons
Common questions
- Is water squirter profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 25 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +729.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the water squirter niche?
- 20 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in water squirter?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.
- What does it cost to enter the water squirter niche?
- Listings span £5.27–£18.20; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.