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Water Hammock

Pass

Water Hammock scores 66 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew +705.3% this quarter, and returns run at 0.6% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 3% of 1,773 Toys & Games niches · +22 vs the category median of 44
Market size
£19K/yr25K searches / yr
90-day growth
+705.3%search demand this quarter
Competition
40%top-5 click share · 25 brands · 51 sellers

Flapen Score

Water Hammock against its category

The dotted line is the Toys & Games average. Past it, Water Hammock is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Hammock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Hammock 25K times last year and spent an estimated £19K. The top 5 brands take 63% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +705.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+705.3%
Conversion, latest week
5.9%
Market size, estimated
£19Ka year
Peak month
August14.1× the quietest month
Top search term
floating chairs for pools9K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £7.89 to £22.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.87 that is £0 to £1K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£7.89–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #47 within Sports Toys & Outdoor. It carries 1,417 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#47in Sports Toys & Outdoor
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
37

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
21 months

Products

Top Water Hammock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£764£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

51

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

40%

Top 20: 80%

Open market

33%

  • Sloosh28%
  • Alintor16%
  • Wudyfei8%
  • Luarkyeer7%
  • Jsdoin5%
  • Dusor4%

Demand

Water Hammock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 14.1×

Search terms

Top Water Hammock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floating chairs for pools9K/yr
  • pool chairs7K/yr
  • water hammock for adults4K/yr
  • inflatable hammock for pool4K/yr
  • floating hammock for pool2K/yr

Reviews and returns

What reviews say buyers love and hate about Water Hammock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation17%−0.10

Keeps deflating

couldnt inflate it

the item deflated

Quality-Overall14%−0.12

I'm only giving three stars due to the price/quality ratio

Poor quality

These are pretty cheaply made

Durability13%−0.17

don't last

Broke after first use

durability not great

Size-Overall6%−0.03

They are really small

at first I thought that this pump was a little too small

makes very short

Strength4%−0.05

Doesnt even hold up a child

Not sturdy

Flimsy and not worth the buy

Love

Inflation/Deflation15%−0.10

It inflates quickly

Easy to inflate

They inflate easily

Comfort-Overall12%+1.02

very comfortable

excellent comfort right out of the box

So comfy in my hot tub

Value For Money11%+1.18

Good value for money

reasonable price

Good value

Quality-Overall11%−0.12

Good quality beds well worth the money

Seem well made

Excellent quality

Fun/Entertainment Experience7%+0.72

Great fun

Family fun

Perfect for summer fun

Return

0.6% Return rate 29% Fixable by listing

Inflation/Deflation25%██▃▃▄▅

Keeps deflating

couldnt inflate it

the item deflated

Size-Overall14%▁▁▇▆██

They are really small

at first I thought that this pump was a little too small

makes very short

Functionality-Overall9%█▁▁▂▂▂
Quality-Overall7%▁▇▁█▄▂

I'm only giving three stars due to the price/quality ratio

Poor quality

These are pretty cheaply made

Color6%▁▁█▃▂▂

the tropical print on the floats transferred to our swimwear leaving horrible blue/green dye

Supplier said choice of color was not guaranteed

No color choice despite given choice

FAQ

Common Water Hammock questions

Answered from the same tracked data.