Water Glock
MaybeSearch demand grew +358.6% this quarter. But shoppers spend only $40K a year here, so Water Glock is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £40K/yr46K searches / yr
- 90-day growth
- +358.6%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 25 sellers
Flapen Score
Water Glock against its category
The dotted line is the Toys & Games average. Past it, Water Glock is stronger. Inside it, weaker.
Market
The Water Glock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Glock 46K times last year and spent an estimated £40K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +358.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +358.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £40Ka year
- Peak month
- July9.3× the quietest month
- Top search term
- spyra water gun17K searches a year
02 · Price
A sale here is worth £76.10.
Listings sell for £76.10 on average, from £15.93 to £344.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £76.10 that is £0 to £8K a year per listing.
- Average price
- £76.10inside the $15 to $100 sweet spot
- Price range
- £15.93–£344.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #258 within Sports Toys & Outdoor. It carries 599 reviews at 3.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 72%
- Out of stock, average day
- 8.9%
- Average rank
- #258in Sports Toys & Outdoor
- Average rating
- 3.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 599per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Water Glock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SpyraFour Premium water blaster for maximum performance greater range larger tank more power adaptive blast modes (Red)
- Price
- £115.81
- Rating
- 3.6/5
- Reviews
- 107
- Age
- 4mo ago

SpyraFour Premium water blaster for maximum performance greater range larger tank more power adaptive blast modes
- Price
- £117.18
- Rating
- 3.6/5
- Reviews
- 107
- Age
- 4mo ago

SPYRA - SpyraThree WaterBlaster - Electric & Automated Premium Water Gun with The Switch - Decide Between 3 Epic Game Modes (RED)
- Price
- £104.17
- Rating
- 3.9/5
- Reviews
- 987
- Age
- 3y ago

Spyra GO Water Gun - Electronic Automatic Premium Water Gun - 9 Metre Range LED Display Fast Charging Summer Toy for Children and Adults Age 8+ (Blue)
- Price
- £44.10
- Rating
- 3.8/5
- Reviews
- 197
- Age
- 2y ago

Electric Water Gun Automatic Water Blaster Squirt Gun Toys For Kid & Adult 22-32 Ft Range 2 Shooting Modes 450CC Capacity Summer Toy For Pool Beach Party Gifts (Black)
- Price
- £19.54
- Rating
- 3.6/5
- Reviews
- 109
- Age
- 2y ago
Trending
90-day click momentum
Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £344.77
- Rating
- 4.0/5
- Reviews
- 319
- Age
- 4mo ago

Gatling Electric Water Gun Water Gun High Powered Automatic Squirt Guns with Large Capacity Backpack 2 Battery Dazzling Gunfire Effects Muzzle Flash for Adults Kids (Black)
- Price
- £51.08
- Rating
- 3.1/5
- Reviews
- 25
- Age
- 4mo ago

The XL Incog water gun from Team Magnus: British stealth design with 1.2L tank 32-38 ft jet and no fuss manual pump for 60+ powerful water shots per load
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 3,347
- Age
- 6y ago

Aqua Blaster AB-400 Electric Water Gun Rechargeable Water Blaster for Kids 600ml Capacity Electric Water Pistol Fast Reload Summer Water Toy
- Price
- £15.93
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 5mo ago

Electric Water Gun Automatic Water Blaster Squirt Gun Toys For Kid & Adult 22-32 Ft Range 2 Shooting Modes 450CC Capacity Summer Toy For Pool Beach Party Gifts (Black)
- Price
- £19.54
- Rating
- 3.6/5
- Reviews
- 109
- Age
- 2y ago
Newest
by launch date
Gatling Electric Water Gun Water Gun High Powered Automatic Squirt Guns with Large Capacity Backpack 2 Battery Dazzling Gunfire Effects Muzzle Flash for Adults Kids (Black)
- Price
- £51.08
- Rating
- 3.1/5
- Reviews
- 25
- Age
- 4mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £344.77
- Rating
- 4.0/5
- Reviews
- 319
- Age
- 4mo ago

SpyraFour Premium water blaster for maximum performance greater range larger tank more power adaptive blast modes (Red)
- Price
- £115.81
- Rating
- 3.6/5
- Reviews
- 107
- Age
- 4mo ago

SpyraFour Premium water blaster for maximum performance greater range larger tank more power adaptive blast modes
- Price
- £117.18
- Rating
- 3.6/5
- Reviews
- 107
- Age
- 4mo ago

Aqua Blaster AB-400 Electric Water Gun Rechargeable Water Blaster for Kids 600ml Capacity Electric Water Pistol Fast Reload Summer Water Toy
- Price
- £15.93
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
25
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- Spyra77%
- Team Magnus6%
- PEKOIU5%
- artcool3%
- Toyrific2%
- Aktion Toys2%
- Open — no brand owns it (3 brands, 5%)
Demand
Water Glock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.3×
Search terms
Top Water Glock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spyra water gun17K/yr
- spyra 317K/yr
- spyra12K/yr
Reviews and returns
What reviews say buyers love and hate about Water Glock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within one month
Broke within a couple of weeks after minimal use
Failed after one use
Not worth the price
Overpriced
Really over priced for what you get
Rubbish quality product
Sadly disappointing in both quality & performance
Cheap build quality & overpriced
leaks a little
now the screw cap for the water filler has split open so that leaks too
water tank leaks
It is completely dead despite charging the battery numerous times
ruined the battery
the battery life is not the best
Love
Cool toy
This is a fun toy
Amazing fun
Easy to use
Filling the gun is straightforward
easy to handle
It has a very good construction quality
Build quality looks good
it's good that there is some quality control in place
Buy it, worth every penny
Great value
Great price too
This is a very good water gun
holds a good amount of water too
Overall, its a reliable option for younger kids looking for a no-fuss water toy, performing well for general backyard fun without any complicated setup
Return
0.9% Return rate 16% Fixable by listing
Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying
It doesnt work correctly
leaks a little
now the screw cap for the water filler has split open so that leaks too
water tank leaks
Broke within one month
Broke within a couple of weeks after minimal use
Failed after one use
Rubbish quality product
Sadly disappointing in both quality & performance
Cheap build quality & overpriced
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Glock questions
Answered from the same tracked data.









