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Water Glock

Maybe

Search demand grew +358.6% this quarter. But shoppers spend only $40K a year here, so Water Glock is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£40K/yr46K searches / yr
90-day growth
+358.6%search demand this quarter
Competition
66%top-5 click share · 9 brands · 25 sellers

Flapen Score

Water Glock against its category

The dotted line is the Toys & Games average. Past it, Water Glock is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Glock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Glock 46K times last year and spent an estimated £40K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +358.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+358.6%
Conversion, latest week
1.1%
Market size, estimated
£40Ka year
Peak month
July9.3× the quietest month
Top search term
spyra water gun17K searches a year

02 · Price

A sale here is worth £76.10.

Listings sell for £76.10 on average, from £15.93 to £344.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £76.10 that is £0 to £8K a year per listing.

Average price
£76.10inside the $15 to $100 sweet spot
Price range
£15.93–£344.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #258 within Sports Toys & Outdoor. It carries 599 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
72%
Out of stock, average day
8.9%
Average rank
#258in Sports Toys & Outdoor
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
599per listing
Listings tracked
18

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
21 months

Products

Top Water Glock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

25

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Spyra77%
  • Team Magnus6%
  • PEKOIU5%
  • artcool3%
  • Toyrific2%
  • Aktion Toys2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Water Glock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.3×

Search terms

Top Water Glock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spyra water gun17K/yr
  • spyra 317K/yr
  • spyra12K/yr

Reviews and returns

What reviews say buyers love and hate about Water Glock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.30

Broke within one month

Broke within a couple of weeks after minimal use

Failed after one use

Value For Money12%−0.04

Not worth the price

Overpriced

Really over priced for what you get

Quality-Overall7%−0.14

Rubbish quality product

Sadly disappointing in both quality & performance

Cheap build quality & overpriced

Leak-Proof6%

leaks a little

now the screw cap for the water filler has split open so that leaks too

water tank leaks

Battery Life4%+0.56

It is completely dead despite charging the battery numerous times

ruined the battery

the battery life is not the best

Love

Fun/Entertainment Experience15%+1.20

Cool toy

This is a fun toy

Amazing fun

Ease Of Use8%+0.30

Easy to use

Filling the gun is straightforward

easy to handle

Quality-Overall7%−0.14

It has a very good construction quality

Build quality looks good

it's good that there is some quality control in place

Value For Money7%−0.04

Buy it, worth every penny

Great value

Great price too

Water Resistance6%+0.58

This is a very good water gun

holds a good amount of water too

Overall, its a reliable option for younger kids looking for a no-fuss water toy, performing well for general backyard fun without any complicated setup

Return

0.9% Return rate 16% Fixable by listing

Functionality-Overall15%▁▁▁█▅▇

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

It doesnt work correctly

Leak-Proof15%█▁▁▃▂▂

leaks a little

now the screw cap for the water filler has split open so that leaks too

water tank leaks

Durability8%▁▁▁▁██

Broke within one month

Broke within a couple of weeks after minimal use

Failed after one use

Size-Overall7%▁▁█▅▃▂
Quality-Overall6%▁▁▁▁▆█

Rubbish quality product

Sadly disappointing in both quality & performance

Cheap build quality & overpriced

FAQ

Common Water Glock questions

Answered from the same tracked data.