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Water Gel Kit for Kids

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $38K a year here, so Water Gel Kit for Kids is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£38K/yr32K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
62%top-5 click share · 12 brands · 19 sellers

Flapen Score

Water Gel Kit for Kids against its category

The dotted line is the Toys & Games average. Past it, Water Gel Kit for Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Gel Kit for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Gel Kit for Kids 32K times last year and spent an estimated £38K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
8.7%
Market size, estimated
£38Ka year
Top search term
water gel kit for kids22K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £8.18 to £17.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.53 that is £1K to £3K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£8.18–£17.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #215 within Arts & Crafts. It carries 451 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#215in Arts & Crafts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
451per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
16 months

Products

Top Water Gel Kit for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

  • Sanlebi32%
  • Dreamon24%
  • JOPSHEEN9%
  • UNGLINGA8%
  • URMYWO6%
  • Coodoo4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Water Gel Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 6.8× · 8 of 12 months tracked

Search terms

Top Water Gel Kit for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water gel kit for kids22K/yr
  • water squishy maker kit6K/yr
  • magic gel water kit3K/yr
  • kidoro water gel kit1K/yr

Reviews and returns

What reviews say buyers love and hate about Water Gel Kit for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%

should be cheaper

far too expensive

Not great value for that reason

Quality-Overall9%−0.06

The quality of the gels was very bad this time

Bought twice, quality not the same

Not as good as the Flavery product

Color6%−0.07

it doesnt feel like youve made the same thing twelve times with a slightly different shade of blue

prone to one colour mixing / bleeding into another

the gels do not work in terms of colour mixing

Durability5%−0.02

not for long

just don't last very long

some fell apart after releasing from the moulds

Size-Overall5%−0.03

smaller

as others say the toys are very small

smaller than I had imagined

Love

Fun/Entertainment Experience50%+3.38

Fun for kids

Good fun set

Good FUN

Ease Of Use9%+0.77

Ease of use

easy for kids

Easy to do

Gifting Purpose8%+0.30

Excellent gift

Gift for my niece

Perfect as a gift

Value For Money7%

Great value for money

Good value for money

Good price

Color6%−0.07

its got a good variety of colours

Lots of colours

Lots of colours and shapes

Return

0.4% Return rate 12% Fixable by listing

Leak-Proof18%▁█▅█▃▄
Functionality-Overall16%▁▁▄██▃

Does not work

they didnt work very well

Defective Material/Parts13%█▄▃▁▄▂
Quality-Overall8%█▁▆▄▅▂

The quality of the gels was very bad this time

Bought twice, quality not the same

Not as good as the Flavery product

Product Condition6%▁█▁▃▅▁

FAQ

Common Water Gel Kit for Kids questions

Answered from the same tracked data.