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Warhammer Paint Set

Fail

Demand is soft, at -17.0% this quarter, so Warhammer Paint Set is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£78K/yr135K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
71%top-5 click share · 8 brands · 80 sellers

Flapen Score

Warhammer Paint Set against its category

The dotted line is the Toys & Games average. Past it, Warhammer Paint Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warhammer Paint Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Warhammer Paint Set 135K times last year and spent an estimated £78K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.1%
Market size, estimated
£78Ka year
Peak month
December3.1× the quietest month
Top search term
warhammer paint set51K searches a year

02 · Price

A sale here is worth £28.28.

Listings sell for £28.28 on average, from £6.39 to £84.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £28.28 that is £3K to £7K a year per listing.

Average price
£28.28inside the $15 to $100 sweet spot
Price range
£6.39–£84.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #267 within Games & Accessories. It carries 891 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
81%
Out of stock, average day
20.0%
Average rank
#267in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
891per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Warhammer Paint Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

80

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Games Workshop67%
  • Generic8%
  • The Army Painter8%
  • Nicpro5%
  • Vallejo4%
  • X ARTY HUB4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Warhammer Paint Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Warhammer Paint Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warhammer paint set51K/yr
  • warhammer paint31K/yr
  • citadel paint set27K/yr
  • warhammer paints15K/yr
  • warhammer 40k paint5K/yr
  • warhammer 40k paint sets6K/yr

Reviews and returns

What reviews say buyers love and hate about Warhammer Paint Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.06

rest broke :/

its durability is bad

Color13%+0.79

All good except for having an extra Abbadon Black instead of a Angrax Earthshade

white are lacking

Flatness10%−0.05
Ease Of Use10%+0.64

It is kind of hard to open it to put the minifigure in the clamp

Size-Overall10%0.00

They a lot smaller than I imagined

such with their small size is not a good fit

Love

Color20%+0.79

provided nice colour

Very good range of colours

Ideal and great set of colours

Quality-Overall18%+1.57

The cutter tool is excellent quality

Great quality

Overall very useful

Value For Money14%+0.09

The cheaper cost is perfect for beginners

Good value for money

Good for the price

Paint Quality12%−0.05

Great quality for painting dungeon & dragons figures

Nice clean paint sent

Excellent paint

Engraving/Paint/Sublimation6%+0.64

Great paints, coat nice, thin down good and easy to work with

Paint kit

Fantastic set to get started painting miniatures

Return

0.4% Return rate 23% Fixable by listing

Paint Quality21%▁▁▃▅▇█

Paintbrush was missing

Defective Material/Parts13%▁▁█▁▅▁
Advertised Vs Actual Product13%▁█▅▁▅▁
Grip8%█▃▁▁▁▁
Size-Overall8%▁▁▇▁█▁

They a lot smaller than I imagined

such with their small size is not a good fit

FAQ

Common Warhammer Paint Set questions

Answered from the same tracked data.