warhammer paint set
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£28.28avg listing price — sweet spot $15–$100
Price range
Great£6.39–£84.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good891.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£78K£78K/yr · 135K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, warhammer paint set is a £78K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
warhammer paint set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 44%
- Out of stock
- 20.0%
- Avg brand age
- 36 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
80
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Games Workshop67%
- Generic8%
- The Army Painter8%
- Nicpro5%
- Vallejo4%
- X ARTY HUB4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.1×
Top warhammer paint set search terms
- warhammer paint set51K/yr
- warhammer paint31K/yr
- citadel paint set27K/yr
- warhammer paints15K/yr
- warhammer 40k paint5K/yr
- warhammer 40k paint sets6K/yr
Top warhammer paint set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Games Workshop - Warhammer 40 000: Paints + Tools Set
Games Workshop£24.754.7★1,193 rev
Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)
Games Workshop£25.534.7★241 rev
Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set
Games Workshop£21.004.7★909 rev
The Army Painter Warpaints Fanatic Starter Set 11x18ml Acrylic Model Paint
The Army Painter£23.124.7★984 rev
Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
Vallejo£28.084.8★2,059 rev
Newest
by launch date
BASE SET OF CITADEL PAINTS
Generic£39.682 rev
LAYER SET OF CITADEL PAINTS
Generic£38.830 rev
BATTLE READY SET OF CITADEL PAINTS
Generic£84.650 rev
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
Nicpro£21.15332 rev
X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes
X ARTY HUB£23.67123 rev
Trending
90-day click momentumX ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes
X ARTY HUB£23.674.4★
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
Nicpro£21.154.6★
BATTLE READY SET OF CITADEL PAINTS
Generic£84.650.0★
BASE SET OF CITADEL PAINTS
Generic£39.684.0★
Citadel Shade Paint: Nuln Oil (18ml)
Citadel£6.394.7★
What buyers say about warhammer paint set
What buyers praise and complain about, mined from review topics.What buyers love
“provided nice colour”
“The cutter tool is excellent quality”
“The cheaper cost is perfect for beginners”
“Great quality for painting dungeon & dragons figures”
“Great paints, coat nice, thin down good and easy to work with”
“Nice handle”
“Easy to use”
“Perfect for beginners”
“Very good put up”
“I like it however Ive since bought a different handler that is much easier to use much more economic”
What buyers complain about
“rest broke :/”
“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”
“It is kind of hard to open it to put the minifigure in the clamp”
“They a lot smaller than I imagined”
“Paintbrush was missing”
“Too expensive”
Top return reasons
Common questions
- Is warhammer paint set profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 16 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the warhammer paint set niche?
- 8 brands and 80 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in warhammer paint set?
- Top complaints mined from reviews: Durability, Color, Flatness. The return rate is 0.4%.
- When does demand for warhammer paint set peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the warhammer paint set niche?
- Listings span £6.39–£84.65; the average listing price is £28.28 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.