How competitive is the Warhammer Paint Set niche on Amazon United Kingdom?

8 brands and 80 sellers compete in Warhammer Paint Set on Amazon United Kingdom. The top 5 Warhammer Paint Set products take 71% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Warhammer Paint Set?

Warhammer Paint Set buyers on Amazon United Kingdom complain most about Durability, Color, Flatness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Warhammer Paint Set niche?

Warhammer Paint Set sells for £28.28 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.39–£84.65. The average incumbent carries 891 reviews — the moat a new listing must climb.

Warhammer Paint Set

soft demand (-17.0% this quarter) — Warhammer Paint Set doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Warhammer Paint Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Warhammer Paint Set is a £78K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 38/100.

Warhammer Paint Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.0% over the last 90 days and 2.1% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr4K

Search volume / yr-17.0%135K

Conversion rate2.1%

Avg price£28.28

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 80

Top-5 product click share71%

Open market8%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Warhammer Paint Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Games Workshop - Warhammer 40 000: Paints + Tools Set

Price: £24.75
Rating: 4.7/5
Reviews: 1,193
Age: 3y ago

Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)

Price: £25.53
Rating: 4.7/5
Reviews: 241
Age: 2y ago

Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set

Price: £21.00
Rating: 4.7/5
Reviews: 909
Age: 3y ago

The Army Painter Warpaints Fanatic Starter Set 11x18ml Acrylic Model Paint

Price: £23.12
Rating: 4.7/5
Reviews: 984
Age: 2y ago

Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures

Price: £28.08
Rating: 4.8/5
Reviews: 2,059
Age: 13y ago

Newest

by launch date

BASE SET OF CITADEL PAINTS

Price: £39.68
Rating: 4.0/5
Reviews: 2
Age: 6mo ago

LAYER SET OF CITADEL PAINTS

Price: £38.83
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

BATTLE READY SET OF CITADEL PAINTS

Price: £84.65
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner

Price: £21.15
Rating: 4.6/5
Reviews: 332
Age: 8mo ago

X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes

Price: £23.67
Rating: 4.4/5
Reviews: 123
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Games Workshop67%
Generic8%
The Army Painter8%
Nicpro5%
Vallejo4%
X ARTY HUB4%
Open — no brand owns it (2 brands, 4%)

Warhammer Paint Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR2.1%Products16Brands8Top 5 Brands92%OOS Rate20.0%Rating4.6★Reviews891Avg BSR#267

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.1×

Top Warhammer Paint Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

warhammer paint set51K/yr -21.5%1.9% conv.
warhammer paint31K/yr -1.1%1.3% conv.
citadel paint set27K/yr -29.8%1.1% conv.
warhammer paints15K/yr -11.5%1.4% conv.
warhammer 40k paint5K/yr +13.9%1.2% conv.
warhammer 40k paint sets6K/yr -40.4%1.8% conv.

What reviews say buyers love and hate about Warhammer Paint Set

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Color20%

“provided nice colour”

Quality-Overall18%

“The cutter tool is excellent quality”

Value For Money14%

“The cheaper cost is perfect for beginners”

Paint Quality12%

“Great quality for painting dungeon & dragons figures”

Engraving/Paint/Sublimation6%

“Great paints, coat nice, thin down good and easy to work with”

What buyers complain about

74% of reviews

Durability13%

“rest broke :/”

Color13%

“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”

Flatness10%

Ease Of Use10%

“It is kind of hard to open it to put the minifigure in the clamp”

Size-Overall10%

“They a lot smaller than I imagined”

Warhammer Paint Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality

21%

2Defective Material/Parts

13%

3Advertised Vs Actual Product

13%

4Grip

5Size-Overall

Common Warhammer Paint Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Warhammer Paint Set 38/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 16 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -17.0% over the last 90 days.