Warhammer Paint Set
FailDemand is soft, at -17.0% this quarter, so Warhammer Paint Set is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £78K/yr135K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 80 sellers
Flapen Score
Warhammer Paint Set against its category
The dotted line is the Toys & Games average. Past it, Warhammer Paint Set is stronger. Inside it, weaker.
Market
The Warhammer Paint Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Warhammer Paint Set 135K times last year and spent an estimated £78K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £78Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- warhammer paint set51K searches a year
02 · Price
A sale here is worth £28.28.
Listings sell for £28.28 on average, from £6.39 to £84.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £28.28 that is £3K to £7K a year per listing.
- Average price
- £28.28inside the $15 to $100 sweet spot
- Price range
- £6.39–£84.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #267 within Games & Accessories. It carries 891 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 81%
- Out of stock, average day
- 20.0%
- Average rank
- #267in Games & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 891per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Warhammer Paint Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Games Workshop - Warhammer 40 000: Paints + Tools Set
- Price
- £24.75
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 3y ago

Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)
- Price
- £25.53
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 2y ago

Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 3y ago

The Army Painter Warpaints Fanatic Starter Set 11x18ml Acrylic Model Paint
- Price
- £23.12
- Rating
- 4.7/5
- Reviews
- 984
- Age
- 2y ago

Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
- Price
- £28.08
- Rating
- 4.8/5
- Reviews
- 2,059
- Age
- 13y ago
Trending
estimated 90-day click momentum
X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes
- Price
- £23.67
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.15
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 8mo ago

BATTLE READY SET OF CITADEL PAINTS
- Price
- £84.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

BASE SET OF CITADEL PAINTS
- Price
- £39.68
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Citadel Shade Paint: Nuln Oil (18ml)
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 4y ago
Newest
by launch date
BASE SET OF CITADEL PAINTS
- Price
- £39.68
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

LAYER SET OF CITADEL PAINTS
- Price
- £38.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

BATTLE READY SET OF CITADEL PAINTS
- Price
- £84.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.15
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 8mo ago

X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes
- Price
- £23.67
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
80
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
4%
- Games Workshop67%
- Generic8%
- The Army Painter8%
- Nicpro5%
- Vallejo4%
- X ARTY HUB4%
- Open — no brand owns it (2 brands, 4%)
Demand
Warhammer Paint Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Warhammer Paint Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- warhammer paint set51K/yr
- warhammer paint31K/yr
- citadel paint set27K/yr
- warhammer paints15K/yr
- warhammer 40k paint5K/yr
- warhammer 40k paint sets6K/yr
Reviews and returns
What reviews say buyers love and hate about Warhammer Paint Set
We read the reviews and the return reasons for every product selling here.
“rest broke :/”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Warhammer Paint Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









