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Warhammer 40k Space Marines

Fail

The top 5 brands take 100% of clicks, so Warhammer 40k Space Marines is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£96K/yr204K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
43%top-5 click share · 4 brands · 76 sellers

Flapen Score

Warhammer 40k Space Marines against its category

The dotted line is the Toys & Games average. Past it, Warhammer 40k Space Marines is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warhammer 40k Space Marines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Warhammer 40k Space Marines 204K times last year and spent an estimated £96K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
1.4%
Market size, estimated
£96Ka year
Peak month
December3.0× the quietest month
Top search term
warhammer 40k space marines103K searches a year

02 · Price

A sale here is worth £32.93.

Listings sell for £32.93 on average, from £13.53 to £57.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.93 that is £0 to £3K a year per listing.

Average price
£32.93inside the $15 to $100 sweet spot
Price range
£13.53–£57.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #618 within Games & Accessories. It carries 281 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
79%
Out of stock, average day
4.4%
Average rank
#618in Games & Accessories
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
33

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Warhammer 40k Space Marines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

76

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 88%

Open market

0%

  • Games Workshop86%
  • Warhammer11%
  • Bioworld2%
  • AAA Merchandise1%

Demand

Warhammer 40k Space Marines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Warhammer 40k Space Marines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • warhammer 40k space marines103K/yr
  • space marines25K/yr
  • space marines 40k20K/yr
  • warhammer space marines23K/yr
  • space marine27K/yr
  • 40k space marines6K/yr

Reviews and returns

What reviews say buyers love and hate about Warhammer 40k Space Marines

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Gifting Purpose”
22%of negative reviews mention “Value For Money”
0.5%of orders come back
“pricey”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Warhammer 40k Space Marines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data