How competitive is the Warhammer niche on Amazon United Kingdom?

13 brands and 93 sellers compete in Warhammer on Amazon United Kingdom. The top 5 Warhammer products take 35% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Warhammer?

Warhammer buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Warhammer niche?

Warhammer sells for £35.02 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.38–£131.00. The average incumbent carries 286 reviews — the moat a new listing must climb.

Warhammer

Warhammer shows low returns (0.4%), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Warhammer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Warhammer is a £422K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Warhammer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.0% over the last 90 days and 0.8% of searches end in a purchase.

£422K

revenue / yr

Units sold / yr15K

Search volume / yr-8.0%1.5M

Conversion rate0.8%

Avg price£35.02

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers13 · 93

Top-5 product click share35%

Open market7%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 52 products

Top Warhammer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set

Price: £21.00
Rating: 4.7/5
Reviews: 909
Age: 3y ago

Starforged Warhammer 40000 Chapter Hats Adeptus Mechanicus Blood Angels Baseball Peaked Cap Other -Deathwatch

Price: £26.20
Rating: 4.8/5
Reviews: 205
Age: 2y ago

Games Workshop - Warhammer 40 000: Introductory Set

Price: £36.49
Rating: 4.7/5
Reviews: 887
Age: 3y ago

Games Workshop - Warhammer 40 000 - Orks: Runtherd And Gretchin

Price: £15.95
Rating: 4.6/5
Reviews: 249
Age: 4y ago

Bioworld Warhammer 40 000 Blood for The Blood God Eco Wash T-Shirt (Small) Red

Price: £19.27
Rating: 5.0/5
Reviews: 2
Age: 4y ago

Newest

by launch date

Games Workshop - Warhammer - Age of Sigmar - Spearhead: City of Ash (Cities of Sigmar vs Skaven)

Price: £128.02
Rating: 4.6/5
Reviews: 9
Age: 3mo ago

Warhammer 40 000: The Horus Heresy Loyalist Legion Desk Mat

Price: £18.48
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Warhammer 40 000 Galaxy Map Blanket Officially Licensed Fleece Throw Soft Warm Home Blanket Gift for Warhammer 40k Fans

Price: £42.15
Rating: 5.0/5
Reviews: 5
Age: 5mo ago

Games Workshop Captain Titus & the Wardens of Ultramar

Price: £48.92
Rating: 4.8/5
Reviews: 38
Age: 6mo ago

Magicrose Painting Handle Warhammer Accessories Warhammer Painting Holder for Miniatures Gifts Miniature Paint Miniatures DND Scale Model Fantasy Figurines War Game Accessories (Small)

Price: £8.38
Rating: 4.6/5
Reviews: 47
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

Games Workshop59%
Starforged18%
AAA Merchandise6%
Bioworld5%
Warhammer3%
Magicrose2%
Open — no brand owns it (7 brands, 6%)

Warhammer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR0.8%Products52Brands13Top 5 Brands93%OOS Rate2.9%Rating4.7★Reviews286Avg BSR#814

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Top Warhammer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

warhammer 40k579K/yr -11.0%0.3% conv.
warhammer616K/yr -4.7%0.3% conv.
warhammer gifts97K/yr -9.8%0.4% conv.
games workshop42K/yr +3.9%0.1% conv.
war hammer43K/yr -12.5%0.7% conv.
40k22K/yr -0.7%0.2% conv.
warhammer accessories20K/yr -20.7%0.2% conv.
warhammer 40k miniature11K/yr -32.7%0.5% conv.
warhammer miniatures15K/yr -15.5%0.3% conv.
warhammer 40k miniatures14K/yr +10.4%0.3% conv.

What reviews say buyers love and hate about Warhammer

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews

Quality-Overall17%

“Amazing quality”

Gifting Purpose10%

“Grandson's gift”

Suitability Beginner7%

“Good for a beginner”

Value For Money6%

“Worth it”

Design-Overall6%

“The design is easily the standout feature”

What buyers complain about

59% of reviews

Value For Money18%

“pricey”

Size-Overall14%

“other wise its quite loose”

Ease Of Use4%

“It is kind of hard to open it to put the minifigure in the clamp”

Durability4%

“rest broke :/”

Color4%

“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”

Warhammer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

23%

2Defective Material/Parts

14%

3Quality-Overall

12%

4Advertised Vs Actual Product

11%

5Gifting Purpose

Common Warhammer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Warhammer 51/100 on Amazon United Kingdom — Worth a look. The niche generates £422K/yr across 52 tracked products. 6 of 13 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.