warhammer
Worth a lookShows low returns (0.4%), but weak search conversion (0.8%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£35.02avg listing price — sweet spot $15–$100
Review moat
Great286.29avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Good£8.38–£131.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£422K£422K/yr · 1.5M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, warhammer is a £422K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
warhammer market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £438K–£525K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #814
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 44%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
93
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
6%
- Games Workshop59%
- Starforged18%
- AAA Merchandise6%
- Bioworld5%
- Warhammer3%
- Magicrose2%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top warhammer search terms
- warhammer 40k579K/yr
- warhammer616K/yr
- warhammer gifts97K/yr
- games workshop42K/yr
- war hammer43K/yr
- 40k22K/yr
- warhammer accessories20K/yr
- warhammer 40k miniature11K/yr
- warhammer miniatures15K/yr
- warhammer 40k miniatures14K/yr
Top warhammer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set
Games Workshop£21.004.7★909 rev
Starforged Warhammer 40000 Chapter Hats Adeptus Mechanicus Blood Angels Baseball Peaked Cap Other -Deathwatch
Starforged£26.204.8★205 rev
Games Workshop - Warhammer 40 000: Introductory Set
Games Workshop£36.494.7★887 rev
Games Workshop - Warhammer 40 000 - Orks: Runtherd And Gretchin
Games Workshop£15.954.6★249 rev
Bioworld Warhammer 40 000 Blood for The Blood God Eco Wash T-Shirt (Small) Red
Bioworld£19.275.0★2 rev
Newest
by launch date
Games Workshop - Warhammer - Age of Sigmar - Spearhead: City of Ash (Cities of Sigmar vs Skaven)
Games Workshop£128.029 rev
Warhammer 40 000: The Horus Heresy Loyalist Legion Desk Mat
AAA Merchandise£18.480 rev
Warhammer 40 000 Galaxy Map Blanket Officially Licensed Fleece Throw Soft Warm Home Blanket Gift for Warhammer 40k Fans
AAA Merchandise£42.155 rev
Games Workshop Captain Titus & the Wardens of Ultramar
Games Workshop£48.9238 rev
Magicrose Painting Handle Warhammer Accessories Warhammer Painting Holder for Miniatures Gifts Miniature Paint Miniatures DND Scale Model Fantasy Figurines War Game Accessories (Small)
Magicrose£8.3847 rev
Trending
90-day click momentumGames Workshop - Warhammer - Age of Sigmar - Spearhead: City of Ash (Cities of Sigmar vs Skaven)
Games Workshop£128.024.6★
Warhammer 40 000: The Horus Heresy Loyalist Legion Desk Mat
AAA Merchandise£18.480.0★
Starforged Warhammer 40000 Chapter Hats Adeptus Mechanicus Blood Angels Baseball Peaked Cap Other -Deathwatch
Starforged£26.204.8★
Starforged Warhammer 40K Chaos Faction Hats Baseball Padded Cap The Emperors Children 7-7 5/8 The Emperors Children 7-7 5/8
Starforged£23.194.8★
Starforged Warhammer 40K Chaos Faction Themed Hats Baseball Peaked Cap Other Sons of Horus 7-7 5/8
Starforged£22.884.8★
What buyers say about warhammer
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Grandson's gift”
“Good for a beginner”
“Worth it”
“The design is easily the standout feature”
“As advertised”
“It doesnt feel flimsy or cheap”
“it fits perfectly”
“honestly, this set is really aimed at miniature and Warhammer model painters”
“Its decently heavy”
What buyers complain about
“pricey”
“other wise its quite loose”
“It is kind of hard to open it to put the minifigure in the clamp”
“rest broke :/”
“All good except for having an extra Abbadon Black instead of a Angrax Earthshade”
“albeit the trays seem very heavy for what they need to be”
“Very disappointing quality control for a product at this price”
“- instructions say dont tighten TOO HARD”
“The construction takes a couple of hours”
“Not same as picture”
Top return reasons
Common questions
- Is warhammer profitable to sell on Amazon United Kingdom?
- The niche generates £422K/yr across 52 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the warhammer niche?
- 13 brands and 93 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in warhammer?
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Use. The return rate is 0.4%.
- When does demand for warhammer peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the warhammer niche?
- Listings span £8.38–£131.00; the average listing price is £35.02 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.