Vtech

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.8%

Market size, estimated

£122Ka year

Top search term

vtech180K searches a year

Listings sell for £19.24 on average, from £5.97 to £48.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £19.24 that is £0 to £2K a year per listing.

Average price

£19.24inside the $15 to $100 sweet spot

Price range

£5.97–£48.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

45% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #110 within Baby & Toddler Toys. It carries 1,216 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

98%

Out of stock, average day

1.8%

Average rank

#110in Baby & Toddler Toys

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,216per listing

Listings tracked

53

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months