volcano kit for kids
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good865.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£11.96avg listing price — sweet spot $15–$100
Price range
Okay£6.19–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£16K£16K/yr · 41K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, volcano kit for kids is a £16K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
volcano kit for kids market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £24K–£30K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 83%
- Out of stock
- 15.9%
- Avg brand age
- 49 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- UNGLINGA43%
- Galt27%
- Learning Resources13%
- Blue Marble7%
- National Geographic5%
- Science4you3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -47.6% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.7×
Top volcano kit for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNGLINGA Erupting Volcano Science Kit for Kids Gemstone Digging Volcano
UNGLINGA£11.864.5★112 rev
GALT Violent Volcano Horrible Science Kit Make Your Own Erupting Volcano
Galt£6.194.3★695 rev
Learning Resources Fizzy Volcano Preschool Science Lab Set Ages 4+ Fizzy Foamy Reactions Chemistry Experiments for Kids STEM Toys for Kids 13 Pieces
Learning Resources£15.164.6★628 rev
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
Blue Marble£23.044.4★119 rev
UNGLINGA 50+ Science Lab Experiments Kit for Kids STEM Scientist Toys
UNGLINGA£13.134.6★1,689 rev
Newest
by launch date
UNGLINGA Science Kits with 50 Experiments for Kids Chemistry Set
UNGLINGA£8.3017 rev
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
Blue Marble£23.04119 rev
BenBen 60+ Science Experiments for Kids Age 6 7 8 9 10 Fun Science Kits
BenBen£14.40111 rev
UNGLINGA Erupting Volcano Science Kit for Kids Gemstone Digging Volcano
UNGLINGA£11.86112 rev
Science4You Rainbow Volcano - Volcano Kit for Kids Rainbow Lab + 12 Science Experiments STEM Science Toys & Gifts for 8+ Year Olds
Science4you£10.3137 rev
Trending
90-day click momentumUNGLINGA Science Kits with 50 Experiments for Kids Chemistry Set
UNGLINGA£8.304.3★
NATIONAL GEOGRAPHIC Earth Science Kit 100+ Science Experiments & Activities for Kids Crystal Growing Volcano Science Kit Rock Collection STEM Project Toy for Boys & Girls
Blue Marble£23.044.4★
BenBen 60+ Science Experiments for Kids Age 6 7 8 9 10 Fun Science Kits
BenBen£14.404.3★
GALT Explosive Experiments Horrible Science Kit with 8 Fun Experiments
Galt£11.514.5★
Science4You Rainbow Volcano - Volcano Kit for Kids Rainbow Lab + 12 Science Experiments STEM Science Toys & Gifts for 8+ Year Olds
Science4you£10.313.9★
What buyers say about volcano kit for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Plenty of things going on to keep the kids entertained”
“Great birthday gift”
“Brilliant educational and fun gift”
“Reasonably priced”
“Instructions are clear”
“It's great for teaching children about different chemical reactions”
“Easy enough to follow”
“Simple to set up”
“It makes a brilliant birthday gift because it encourages curiosity, problem-solving, and creativity while giving children something interactive to do away from screens”
“Grandson is 4years thought this was great while it lasted”
What buyers complain about
“Utter rubbish”
“which is very disappointing when it is intended as a childs birthday gift”
“Leaks”
“I found the instructions hard to understand”
“thats on me for not reading the description thoroughly”
“Dont matter how thick you get it”
“Complete and utter waste of money”
“Bit messy”
“Booklet is small”
Top return reasons
Common questions
- Is volcano kit for kids profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the volcano kit for kids niche?
- 7 brands and 51 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in volcano kit for kids?
- Top complaints mined from reviews: Quality-Overall, Gifting Purpose, Leak-Proof. The return rate is 0.9%.
- When does demand for volcano kit for kids peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the volcano kit for kids niche?
- Listings span £6.19–£23.04; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.