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Volcano Kit for Kids

Fail

Demand is soft, at -47.6% this quarter, so Volcano Kit for Kids is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£16K/yr41K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
80%top-5 click share · 7 brands · 51 sellers

Flapen Score

Volcano Kit for Kids against its category

The dotted line is the Toys & Games average. Past it, Volcano Kit for Kids is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volcano Kit for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Volcano Kit for Kids 41K times last year and spent an estimated £16K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
3.3%
Market size, estimated
£16Ka year
Peak month
December3.7× the quietest month
Top search term
volcano kit for kids34K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £6.19 to £23.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.96 that is £1K to £3K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£6.19–£23.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #225 within Learning & Education. It carries 865 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
15.9%
Average rank
#225in Learning & Education
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Volcano Kit for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

51

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

2%

  • UNGLINGA43%
  • Galt27%
  • Learning Resources13%
  • Blue Marble7%
  • National Geographic5%
  • Science4you3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Volcano Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Volcano Kit for Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Utter rubbish”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Volcano Kit for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data