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Viking Costume Kids

Fail

Demand is soft, at -50.5% this quarter, so Viking Costume Kids is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£5K/yr142K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
51%top-5 click share · 13 brands · 45 sellers

Flapen Score

Viking Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Viking Costume Kids is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viking Costume Kids 142K times last year and spent an estimated £5K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
0.3%
Market size, estimated
£5Ka year
Peak month
March12.4× the quietest month
Top search term
viking costume kids102K searches a year

02 · Price

A sale here is worth £13.92.

Listings sell for £13.92 on average, from £5.09 to £33.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.92 that is £0 to £1K a year per listing.

Average price
£13.92under the $15 to $100 sweet spot
Price range
£5.09–£33.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,766 within Fancy Dress. It carries 330 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
16.8%
Average rank
#1,766in Fancy Dress
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
330per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Viking Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£256£513£769£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

45

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

13%

  • HENBRANDT47%
  • Haloumoning16%
  • Smiffys8%
  • Fun Shack7%
  • Wicked Costumes5%
  • Generic4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Viking Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 12.4×

Search terms

Top Viking Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking costume kids102K/yr
  • kids viking costume boys10K/yr
  • childrens viking costume11K/yr
  • kids viking costume8K/yr
  • viking costume boys6K/yr
  • viking outfit kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall61%−0.49

Wrong size need to return

it came quite small

very short

Stitch/Finish/Polish11%−0.16

Poorly stitched and made

Advertised Vs Actual Product6%+0.72

Size is misleading

Love

Size-Overall32%−0.49

Lovely costume good fit good value good quality for the price

Top and helmet runs small bottoms were right size

True to size

Quality-Overall27%+2.58

Solid product

everything about it great quality for a themed day at school if I had one thing to say

Great product

Value For Money14%+1.60

Good value

Fab and Amazing Price

Fab outfit, especially for the price

Advertised Vs Actual Product9%+0.72

As expected

Return

4.8% Return rate 85% Fixable by listing

Size-Overall84%█▇▇▇▇▇

Wrong size need to return

it came quite small

very short

Quality-Overall8%▅▇▅█▃▆
Advertised Vs Actual Product3%█▆▇▁▃▇

Size is misleading

Material Quality2%▁▂▆▇▄█
Stitch/Finish/Polish2%▁▆▄▁█▄

Poorly stitched and made

FAQ

Common Viking Costume Kids questions

Answered from the same tracked data.