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Victorian Costume Girl

Fail

Shoppers spend an estimated $25K a year here, so Victorian Costume Girl is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£25K/yr231K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
40%top-5 click share · 20 brands · 52 sellers

Flapen Score

Victorian Costume Girl against its category

The dotted line is the Toys & Games average. Past it, Victorian Costume Girl is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Victorian Costume Girl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Victorian Costume Girl 231K times last year and spent an estimated £25K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.9%
Market size, estimated
£25Ka year
Peak month
November12.6× the quietest month
Top search term
victorian costume girl116K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £8.41 to £20.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.91 that is £0 to £1K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£8.41–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #306 within Fancy Dress. It carries 336 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#306in Fancy Dress
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
336per listing
Listings tracked
41

04 · Newcomers

4 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Victorian Costume Girl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£744£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

52

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 82%

Open market

35%

  • MELAND16%
  • Smiffys16%
  • amscan11%
  • Aomig10%
  • Catwalk Costumes6%
  • Sincere Party6%

Demand

Victorian Costume Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 12.6×

Search terms

Top Victorian Costume Girl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • victorian costume girl116K/yr
  • girls victorian costume20K/yr
  • victorian costume20K/yr
  • kids victorian costume girls10K/yr
  • victorian school girl costumes9K/yr
  • victorian kids costume10K/yr
  • victorian dress girls8K/yr
  • girls victorian dresses8K/yr
  • victorian girls costume9K/yr
  • great fire of london costume for girls14K/yr

Reviews and returns

What reviews say buyers love and hate about Victorian Costume Girl

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
4.9%of orders come back
“the hat was a little too big for her size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Victorian Costume Girl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data