Victorian Costume Girl
FailShoppers spend only $25K a year here, so Victorian Costume Girl is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £25K/yr231K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 40%top-5 click share · 20 brands · 52 sellers
Flapen Score
Victorian Costume Girl against its category
The dotted line is the Toys & Games average. Past it, Victorian Costume Girl is stronger. Inside it, weaker.
Market
The Victorian Costume Girl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Victorian Costume Girl 231K times last year and spent an estimated £25K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £25Ka year
- Peak month
- November12.6× the quietest month
- Top search term
- victorian costume girl116K searches a year
02 · Price
A sale here is worth £11.91.
Listings sell for £11.91 on average, from £8.41 to £20.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.91 that is £0 to £1K a year per listing.
- Average price
- £11.91under the $15 to $100 sweet spot
- Price range
- £8.41–£20.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #306 within Fancy Dress. It carries 336 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 95%
- Out of stock, average day
- 11.1%
- Average rank
- #306in Fancy Dress
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 336per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 4 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Victorian Costume Girl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AOMIG Victorian Maid Costume Village Medieval Dress with Mop Cap & Socks Kids Poor Outfit Fancy Costumes for Halloween Cosplay World Book Day Black (C2-M-Bl230324-FBA)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 463
- Age
- 3y ago

Childs Victorian Girl Fancy Dress Costume (Black Dress Age 11-12 Years)
- Price
- £8.94
- Rating
- 4.3/5
- Reviews
- 771
- Age
- 7y ago

Smiffys Victorian School Girl Costume Grey with Dress & Hat Girls Fancy Dress Child Dress Up Costumes Halloween World Book Day
- Price
- £10.09
- Rating
- 4.4/5
- Reviews
- 1,617
- Age
- 10y ago

Catwalk Childs Girls Victorian Poor Girl World Book Day Fancy Dress Costume (11-12 Years)
- Price
- £9.26
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 9mo ago

MELAND Girls Victorian Costume World Book Day Fancy Dress for Kids 5-13
- Price
- £12.11
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago
Trending
90-day click momentum
Boodtag Girls Bavarian Oktoberfest Lolita Maid Costume Set Chic Elegant Short Puff Sleeve Traditional Floral German Dirndl Dress with Apron Headscarf for 5-14 Years Red
- Price
- £12.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Boodtag Girls Bavarian Oktoberfest Lolita Maid Costume Set Chic Elegant Short Puff Sleeve Traditional Floral German Dirndl Dress with Apron Headscarf for 5-14 Years Red
- Price
- £12.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

MELAND Girls Victorian Costume World Book Day Fancy Dress for Kids 5-13
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

Smiffys Victorian Poor Girl Costume White with Dress Apron & Hat Girls Fancy Dress Child Dress Up Costumes
- Price
- £9.54
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 18y ago

GSrenyu Victorian Costume Girl Victorian Maid Costume Dress With Mop Cap
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 8mo ago
Newest
by launch date
MELAND Girls Victorian Costume World Book Day Fancy Dress for Kids 5-13
- Price
- £12.11
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

MELAND Girls Victorian Costume World Book Day Fancy Dress for Kids 5-13
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

MELAND Girls Victorian Costume World Book Day Fancy Dress for Kids 5-13
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

MELAND Girls Victorian Costume World Book Day Fancy Dress for Kids 5-13
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

Berich Girls Victorian Costume Kids Fancy Dress Princess Dress 160 Yellow
- Price
- £11.52
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
52
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
35%
- MELAND16%
- Smiffys16%
- amscan11%
- Aomig10%
- Catwalk Costumes6%
- Sincere Party6%
Demand
Victorian Costume Girl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 12.6×
Search terms
Top Victorian Costume Girl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- victorian costume girl116K/yr
- girls victorian costume20K/yr
- victorian costume20K/yr
- kids victorian costume girls10K/yr
- victorian school girl costumes9K/yr
- victorian kids costume10K/yr
- victorian dress girls8K/yr
- girls victorian dresses8K/yr
- victorian girls costume9K/yr
- great fire of london costume for girls14K/yr
Reviews and returns
What reviews say buyers love and hate about Victorian Costume Girl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the hat was a little too big for her size
was just a little big on her for now
the only size available was 7 to 8 so I was expecting it to be too small
Poor quality
Items was very poor quality
Horrendous quality, had to return due to skirt being see through
Very thin,
Material is quite thin though
it didnt even last that long
Item fell apart before even being worn
you wouldn't wear it all day as a proper dress because the material is horribly nylon-y stuff which would make you sweat if you did anything that little girls tend to do - e. g. running around a lot
it will be so sweaty once it gets hot
Love
True to size
the sizing is good
Id say its size is accurate
I feel it is a fair price
Excellent value for money
Good value
Good quality
Its very well made
Its also well made
Made with comfortable
the little hat is comfortable for my daughter to wear
comfortable to wear
The material feels soft and comfortable and not cheap and scratchy like some fancy dress costumes
the material is lovely
thin material that fits my daughter perfectly for their school workshop
Return
4.9% Return rate 81% Fixable by listing
the hat was a little too big for her size
was just a little big on her for now
the only size available was 7 to 8 so I was expecting it to be too small
Poor quality
Items was very poor quality
Horrendous quality, had to return due to skirt being see through
It is a very obvious cheap polyester
bad quality fabric
that feels really plastic-y
the blue is not a nice faded blue as the photo
Not true to colour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Victorian Costume Girl questions
Answered from the same tracked data.









