Skip to content

Victorian Costume Girl

Fail

Shoppers spend only $25K a year here, so Victorian Costume Girl is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£25K/yr231K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
40%top-5 click share · 20 brands · 52 sellers

Flapen Score

Victorian Costume Girl against its category

The dotted line is the Toys & Games average. Past it, Victorian Costume Girl is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Victorian Costume Girl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Victorian Costume Girl 231K times last year and spent an estimated £25K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.9%
Market size, estimated
£25Ka year
Peak month
November12.6× the quietest month
Top search term
victorian costume girl116K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £8.41 to £20.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.91 that is £0 to £1K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£8.41–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #306 within Fancy Dress. It carries 336 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#306in Fancy Dress
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
336per listing
Listings tracked
41

04 · Newcomers

Amazon counts 4 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Victorian Costume Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£744£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

52

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

35%

  • MELAND16%
  • Smiffys16%
  • amscan11%
  • Aomig10%
  • Catwalk Costumes6%
  • Sincere Party6%

Demand

Victorian Costume Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 12.6×

Search terms

Top Victorian Costume Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • victorian costume girl116K/yr
  • girls victorian costume20K/yr
  • victorian costume20K/yr
  • kids victorian costume girls10K/yr
  • victorian school girl costumes9K/yr
  • victorian kids costume10K/yr
  • victorian dress girls8K/yr
  • girls victorian dresses8K/yr
  • victorian girls costume9K/yr
  • great fire of london costume for girls14K/yr

Reviews and returns

What reviews say buyers love and hate about Victorian Costume Girl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.81

the hat was a little too big for her size

was just a little big on her for now

the only size available was 7 to 8 so I was expecting it to be too small

Quality-Overall17%−0.13

Poor quality

Items was very poor quality

Horrendous quality, had to return due to skirt being see through

Thickness10%−0.03

Very thin,

Material is quite thin though

Durability10%−0.13

it didnt even last that long

Item fell apart before even being worn

Sweat Resistance8%−0.10

you wouldn't wear it all day as a proper dress because the material is horribly nylon-y stuff which would make you sweat if you did anything that little girls tend to do - e. g. running around a lot

it will be so sweaty once it gets hot

Love

Size-Overall32%+1.81

True to size

the sizing is good

Id say its size is accurate

Value For Money19%+0.95

I feel it is a fair price

Excellent value for money

Good value

Quality-Overall17%−0.13

Good quality

Its very well made

Its also well made

Comfort-Overall7%+0.62

Made with comfortable

the little hat is comfortable for my daughter to wear

comfortable to wear

Material Quality5%+0.42

The material feels soft and comfortable and not cheap and scratchy like some fancy dress costumes

the material is lovely

thin material that fits my daughter perfectly for their school workshop

Return

4.9% Return rate 81% Fixable by listing

Size-Overall72%▆▇▇██▇

the hat was a little too big for her size

was just a little big on her for now

the only size available was 7 to 8 so I was expecting it to be too small

Quality-Overall7%█▄▄▃▃▆

Poor quality

Items was very poor quality

Horrendous quality, had to return due to skirt being see through

Material Quality6%▁▇▅▇██

It is a very obvious cheap polyester

bad quality fabric

that feels really plastic-y

Color4%▁█▅▆▄▂

the blue is not a nice faded blue as the photo

Not true to colour

Thin2%█▂▅▃▃▆

FAQ

Common Victorian Costume Girl questions

Answered from the same tracked data.