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Victorian Costume Boys

Fail

Shoppers spend only $17K a year here, so Victorian Costume Boys is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£17K/yr149K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
37%top-5 click share · 15 brands · 52 sellers

Flapen Score

Victorian Costume Boys against its category

The dotted line is the Toys & Games average. Past it, Victorian Costume Boys is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Victorian Costume Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Victorian Costume Boys 149K times last year and spent an estimated £17K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Jun–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
0.8%
Market size, estimated
£17Ka year
Peak month
November18.2× the quietest month
Top search term
victorian costume boys62K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £4.01 to £24.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.29 that is £0 to £1K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£4.01–£24.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #397 within Fancy Dress. It carries 320 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
10.7%
Average rank
#397in Fancy Dress
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
320per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Victorian Costume Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£498£995£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

52

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

13%

  • DiULi41%
  • Wicked Costumes13%
  • Fun Shack12%
  • HENBRANDT9%
  • Smiffys7%
  • Wizland5%
  • Open — no brand owns it (9 brands, 13%)

Demand

Victorian Costume Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun, Oct, Nov · busiest ÷ quietest = 18.2×

Search terms

Top Victorian Costume Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • victorian costume boys62K/yr
  • oliver twist costume23K/yr
  • boys victorian costume19K/yr
  • victorian boy costume21K/yr
  • kids victorian costume boys7K/yr
  • chimney sweep costume kids7K/yr
  • great fire of london costume for boys9K/yr

Reviews and returns

What reviews say buyers love and hate about Victorian Costume Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.40

Cheap quality -

Very cheaply made

low quality

Thickness13%0.00

The fabric could be little more thicker

Very thin,

Material is quite thin though

Advertised Vs Actual Product12%−0.05

Not as described

the trousers are a very wide fit in the leg which doesnt show in the photo

Material Quality7%−0.11

Cheap material

The material is not very thick

Very thin material

Value For Money7%−0.07

Not worth the money

I've deducted a star due to the price which I think is a tad expensive at just under £20 at time of review

It is not great value for money of you are only wearing once

Love

Size-Overall20%+2.18

size was great

It fitted as described in the listing

Hat fitted

Value For Money13%−0.07

Well worth the money

value for money

Good value

Quality-Overall12%+0.40

The costume arrived really quick good quality

Really good quality costume

Appearance was good quality and good price

Advertised Vs Actual Product9%−0.05

Did the job

As described

perfect for what we needed

Material Quality7%−0.11

The fabric is comfortable enough for him to wear all day without fuss

the material was fine for a costume

As described, its like a shiny light wait material

Return

5.3% Return rate 73% Fixable by listing

Size-Overall66%▇▇█▆▇▇

Trousers are baggy

Sizing is little more bigger than normal

hat was rather big

Quality-Overall14%█▄▄▅▅▅

Cheap quality -

Very cheaply made

low quality

Material Quality7%▆▆▄█▇▅

Cheap material

The material is not very thick

Very thin material

Thin3%▁▃▂█▂▆
Color3%▄█▅▂▂▃

FAQ

Common Victorian Costume Boys questions

Answered from the same tracked data.